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76
BU Score
Strong

BCBSM

4.7 ✍️ Editor
✍️ bumetric analysis

BCBSM is an iOS app from Blue Cross and Blue Shield of Michigan in the Medical category, currently rated 4.7★ across 75,796 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Our BU Score puts it at 76: Strong (healthy traction). For a Medical app, that means healthy traction.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (75,796 ratings)METRIC
+$5,500
Excellent rating (4.7★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
Mature app (9y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 67 MB🔞 17+📱 iOS 14.0+🔖 v5.51.0🔄 updated 1w ago🌐 EN📂 Medical💰 Paid🚀 Launched 2016 (9y old)

📝 About this app

With convenient access to your health plan benefits, you’re more informed when you need care. If you’re a Blue Cross Blue Shield of Michigan member, you can:

-- View your virtual ID card and add it to your digital wallet
-- Find in network doctors and hospitals
-- See covered services and plan balances (deductible, out of pocket, etc.)
-- Get virtual care with our 24 hour nurse line and telehealth options
-- Review claims and EOBs
-- Make bill payments (for non employer coverage)
-- Compare provider quality ratings and procedure costs
-- Check your HSA/FSA balances via HealthEquity
-- Choose and view your Primary Care Physician
-- Look up drug prices and coverage rules
-- Complete health assessments and explore wellness tools

This app supports most of our plans but is unavailable for:
-- FEP members with a PPO plan
-- MESSA members
-- Blue Cross Complete (Medicaid) members

Questions about the app? Please visit bcbsm.com/app

© 1996-2026 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross Blue Shield Association. We provide health insurance in Michigan. State and Federal Privacy laws prohibit unauthorized access to Member’s private information. Individuals attempting unauthorized access will be prosecuted.

🆕 What's New · v5.51.0

- Bug Fixes and Mobile App Maintenance & Annual Updates 2026

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
BCBSM
Developer
Blue Cross and Blue Shield of Michigan
Bundle ID
com.bcbsm.mmaprod
App Store URL
Open in App Store
Category
Medical
Content rating
17+
Languages
EN

Company

Website
Not found
Tagline
Trusted, quality plans for everyone
Description
Find individual, family, Medicare, dental and vision coverage. Compare health insurance plans with us—a leader in health care, where affordability matters.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$2.1K/mo
Top-grossing rank
Outside top 99 in US Medical
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://www.twitter.com/BCBSM
LinkedIn
https://www.linkedin.com/company/7357
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://bcbsm.com/providers/newsletters/
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · linkedin · tiktok · twitter · youtube
Email
Not found
Phone
Not found
Contact page
https://bcbsm.com/individuals/help/
About page
https://bcbsm.com/about-us/
Recent App Store Reviews49 latest · avg 1.82★ · 14.3% 5★ · 71.4% 1★
5★
7 (14%)
4★
1 (2%)
3★
3 (6%)
2★
3 (6%)
1★
35 (71%)
+204 ratings/week
Praise: great ×2 excellent ×1 love ×1 recommend ×1 perfect ×1Complaints: worst ×3 expensive ×1 scam ×1 broken ×1 bug ×1
Top positive
★★★★★ Using this App
I am finally getting used to how this app works! :)…
★★★★★ A+
Great Help…
Top negative
★☆☆☆☆ This is the worst app I’ve ever used
Please fix it you are literally telling me I owe you money and making it impossible to see why…
★☆☆☆☆ Trash app kinda like their expensive service
Slow and unresponsive just like they are. So sad that they have some really good doctors but suck at taking care of people or updating their app.…
📈Ratings growth75,796 ratings+36% lifetimeShow 3-year history estimate ▾May 2023Dec 2025May 2026
Tracked (45 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

More by Blue Cross and Blue Shield of Michigan

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Full revenue analysis
Read the article-style breakdown for BCBSM: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →