Selfridges
76
Quality Score
Strong
✍️ Bumetric analysis
“
Selfridges is an iOS app from Selfridges Retail Ltd in the Shopping category, currently rated 4.7★ across 6,594 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 76: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
67 snapshots on record
Rating
4.7
Reviews
6,594 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
67
since Apr 2016
🤖Also on Android
$103/mo · 2K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$150K
↳ What it cost to build · not monthly revenue
Likely range $110K – $200K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (92 MB) | +$16K |
| ⚙ Shopping complexity ×1.30 | +$20K |
| ⚙ 10.4y maintenance × ~1-person team | +$62K |
Total estimate
$150K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 20× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 10.4y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Shopping category multiple | +2% |
Final multiple
20× MRR
👥 Estimated audience size
460K
Lifetime downloads (US-equivalent)
Monthly active
27K
Daily active
4.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 10.4y of rating accumulation | -30% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 92 MB |
| 🏷 Category context | Shopping |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-09 · 20 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 20 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
8.4
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.2
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.68★ across 6,594 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($14K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (6,594 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.9
We’ve been working hard to make your shopping experience on the app even more extraordinary.
With continuous performance upgrades, squashing bugs, and carrying out our usual housekeeping.
Happy shopping!
With continuous performance upgrades, squashing bugs, and carrying out our usual housekeeping.
Happy shopping!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Selfridges
- Developer
- Selfridges Retail Ltd
- Bundle ID
- com.selfridges.iphone
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth6,591 ratings+43840% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Your pocket-sized Selfridges
The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches.
See what’s new, just for you
- Shop your favourite luxury designers
- Browse 2000+ new product drops every week
Shopping made easy
- Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection
- Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+… View full description on the official store →
The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches.
See what’s new, just for you
- Shop your favourite luxury designers
- Browse 2000+ new product drops every week
Shopping made easy
- Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection
- Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 92 MB🔞 4+📱 iOS 17.0+🔖 v11.9🔄 updated 2w ago🌐 EN, ZH📂 Shopping💰 Paid🚀 Launched 2016 (10y old)
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v11.6 → v11.9
2026-07
🔧
Shipped update — v11.5 → v11.6
2026-06
🔧
Shipped update — v11.3 → v11.5
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.29 → 4.70 (improved 1.41★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.06★ · reviews +5 high confidence
2017-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.13★ high confidence
2016-11
⭐
Rating ↑ 3.50 → 3.86 (improved 0.36★)
→ 30 days after: rating +0.14★ high confidence
2016-11
⭐
Rating ↓ 3.50 → 3.00 (dropped 0.50★)
→ 30 days after: rating +0.50★ · reviews +6 high confidence
2016-10
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
→ 30 days after: rating +0.36★ · reviews +5 high confidence
2016-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.67415★ | 6,589 | 4.67415★ this version |
| 🇬🇧 GB | 4.66674★ | 22,772 | 4.66674★ this version |
| 🇩🇪 DE | 4.89157★ | 83 | 4.89157★ this version |
| 🇫🇷 FR | 4.66316★ | 95 | 4.66316★ this version |
| 🇯🇵 JP | 4.51485★ | 1,010 | 4.51485★ this version |
| 🇨🇦 CA | 4.56269★ | 327 | 4.56269★ this version |
| 🇦🇺 AU | 4.6835★ | 2,218 | 4.6835★ this version |
| 🇧🇷 BR | 4.25★ | 12 | 4.25★ this version |
| 🇮🇳 IN | 4.74611★ | 193 | 4.74611★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Selfridges: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Selfridges Retail Ltd
View all →📦 Portfolio summaryINDIE studio
2apps·$5K/mocombined
⚠ Concentrated — top app contributes 90% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 6,594 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Selfridges make per month?▴
Based on our ML-calibrated revenue forecast, Selfridges earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Selfridges profitable?▴
With estimated build cost $150K and monthly revenue $5.0K, Selfridges looks break-even-grade — payback period sits around 2.5 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Selfridges have?▴
Estimated audience: ~460K lifetime downloads, ~27K monthly active users, and ~4K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Selfridges?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Selfridges built with?▴
Our heuristic places Selfridges on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Selfridges still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 20 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Selfridges sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Selfridges last updated?▴
Selfridges last shipped a new version on 2026-09-09 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Selfridges?▴
Selfridges is published by Selfridges Retail Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Selfridges's BU Score?▴
Selfridges has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.