How much does Selfridges make per month?

Based on our ML-calibrated revenue forecast, Selfridges earns approximately $564/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Selfridges profitable?

With estimated build cost $155K and monthly revenue $564, Selfridges looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Selfridges have?

Estimated audience: ~195K lifetime downloads, ~13K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Selfridges?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Selfridges built with?

Our heuristic places Selfridges on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Selfridges still actively maintained?

Maintenance status: At risk (50% abandonment risk). Last shipped version was 6 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Selfridges sell for?

Estimated acquisition value: $10K (marketplace range $10K – $15K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Selfridges last updated?

Selfridges last shipped a new version on 2026-03-31 — 6 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Selfridges?

Selfridges is published by Selfridges Retail Ltd on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Selfridges's BU Score?

Selfridges has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Selfridges

Quality Score

Solid

Selfridges

Name: Selfridges — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Selfridges revenue, Selfridges app analytics, mobile app revenue estimate, Shopping revenue, Android app revenue

by Selfridges Retail Ltd

Medium confidence

4.8 Google Play rating

✍️ Bumetric analysis

“

Selfridges is an Android app from Selfridges Retail Ltd in the Shopping category, currently rated 4.8★ across 2,805 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 65: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$564

per month

→

12-mo forecast

$494 – $1779

per month

→

24-mo forecast

$457 – $4116

per month

INDIE tier

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Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

1 snapshots on record

idle

Rating

4.8

Reviews

2,805 reviews

Forecast Revenue / mo

$564

Snapshots tracked

since May 2026

🍎Also on iOS

Selfridges

$14.6K/mo · 6K ratings · 4.7★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$155K

↳ What it cost to build · not monthly revenue

Likely range $115K – $210K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Shopping complexity ×1.30	+$15K
🌐 Cross-platform reach (iOS + Android)	+$36K
⚙ 9.0y maintenance × ~1-person team	+$53K

Total estimate $155K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$10K

↳ What it would sell for · not monthly revenue

Marketplace range $10K – $15K · 21× MRR multiple

💸 ~0.1× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 9.0y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Shopping category multiple	+2%

Final multiple 21× MRR

👥 Estimated audience size

195K

Lifetime downloads (US-equivalent)

Monthly active

13K

Daily active

2.4K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Shopping engagement	~100 installs / rating
📅 9.0y of rating accumulation	-30%
🔁 Shopping D30 retention	12%
📍 DAU / MAU stickiness	0.18

DAU / MAU 18% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Shopping
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

At risk

50%

Last shipped 2026-03-31 · 185 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 6 months since last update

Concerning gap

Verdict At risk

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$564/mo · ML-estimated from 234 triggers

Growth rate

+6.0% MoM · INDIE tier baseline (compound monthly)

6 months

$481 – $1.1K

12 months

$494 – $1.8K

24 months

$457 – $4.1K

Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Early-stage solo · 47/100INDIE TIERexpected for tier

Revenue Strength

2.8

Product Quality

8.6

Market Position

0.0

Growth Velocity

5.0

Defensibility

5.8

Operational Safety

9.0

Founder Strength

5.2

Monetization Maturity

1.0

💰 Revenue: Marginal — $225 - $1411/mo · INDIE tier · medium confidence, trajectory unclear.
⭐ Quality: 4.77★ across 2,805 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: last update 185d ago — slow cadence.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $10K-$18K. Portfolio play ($14K/mo combined) commands premium.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Excellent rating (4.8★)METRIC		+$2,200
Low install base (2,805 ratings)METRIC		+$1,500
Mature app (8y old)METRIC		+$1,500
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Selfridges
Developer: Selfridges Retail Ltd
Bundle ID: com.selfridges.android
App Store URL: Open in App Store
Category: Shopping
Content rating: Not found
Languages: Not found

Company

Website: www.selfridges.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $565/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Your pocket-sized Selfridges

The Android app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches.

See what’s new, just for you

- Shop your favourite luxury designers

- Browse 2000+ new product drops every week

Shopping made easy

- Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection

- Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v9.8.1 (144b1d2dd)🔄 updated 6mo ago📂 Shopping💰 Free🚀 Launched 2017 (8y old)

🧪

Tech & Domain Intel — selfridges.com

Tech stack: Microsoft 365 · Google Workspace · SendGrid

Derived from public RDAP + DNS TXT records (no scraping, no login).

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Selfridges: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →