Selfridges
65
Quality Score
Solid
Selfridges
Medium confidence
✍️ bumetric analysis
“
Selfridges is an Android app from Selfridges Retail Ltd in the Shopping category, currently rated 4.8★ across 2,805 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 65: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$564
per month
→
12-mo forecast
$494 – $1779
per month
→
24-mo forecast
$457 – $4116
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
$14.6K/mo · 6K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Shopping complexity ×1.30 | +$15K |
| 🌐 Cross-platform reach (iOS + Android) | +$36K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $15K · 18× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
18× MRR
👥 Estimated audience size
280K
Lifetime downloads (US-equivalent)
Monthly active
33K
Daily active
6.0K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$564/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$481 – $1.1K
12 months
$494 – $1.8K
24 months
$457 – $4.1K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 48/100INDIE TIERexpected for tierRevenue Strength
2.8
Product Quality
8.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
5.7
Operational Safety
10.0
Founder Strength
5.2
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $225 - $1411/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 2,805 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10K-$18K. Portfolio play ($15K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Low install base (2,805 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Selfridges
- Developer
- Selfridges Retail Ltd
- Bundle ID
- com.selfridges.android
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.selfridges.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $565/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,805 ratings+20% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Your pocket-sized Selfridges
The Android app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches.
See what’s new, just for you
- Shop your favourite luxury designers
- Browse 2000+ new product drops every week
Shopping made easy
- Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection
- Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+… View full description on the official store →
The Android app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches.
See what’s new, just for you
- Shop your favourite luxury designers
- Browse 2000+ new product drops every week
Shopping made easy
- Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection
- Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v9.8.1 (144b1d2dd)🔄 updated 0d ago📂 Shopping💰 Free
🧪
Tech & Domain Intel — selfridges.com
- Tech stack
- Microsoft 365 · Google Workspace · SendGrid
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Selfridges: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Selfridges Retail Ltd
View all →📦 Portfolio summaryINDIE studio
2apps·$15K/mocombined
⚠ Concentrated — top app contributes 96% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 2,805 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Selfridges make per month?▴
Based on our ML-calibrated revenue forecast, Selfridges earns approximately $564/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Selfridges?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Selfridges?▴
Selfridges is published by Selfridges Retail Ltd on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Selfridges's BU Score?▴
Selfridges has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.