73
BU Score
Strong
Ovia Parenting & Baby Tracker
✍️ BU Analytics Review
“
Ovia Parenting & Baby Tracker is an iOS app from Ovuline, Inc. in the Medical category, currently rated 4.8★ across 10,139 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 73 — Strong (healthy traction). For a Medical app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (10,139 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
May 25
Jun 25
Aug 25
Oct 25
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 113 MB🔞 12+📱 iOS 18.0+🔖 v8.5.0🔄 updated 1w ago🌐 EN, ES📂 Medical💰 Paid🚀 Launched 2016 (9y old)
📝 About this app
Ovia Parenting is the must-have app for individuals and families everywhere! From expert articles to daily tracking, and personalized email reminders and highlights, Ovia Parenting has everything a new parent needs.
Brought to you by Ovia Health by Labcorp, we’re here to empower women with personalized tools and data-driven insights that support every stage of their health journey—helping them make informed decisions and get the care they need for themselves and their family.
KEY FEATURES
◆ Health tracking! Track diapers, feedings (breast or bottle), sleep, milestones, and more
◆ Share your family's special moments with easy picture and video sharing
◆ Learn about child development and parenting tips with 1,000+ expert articles
◆ Easily add multiple children and receive personalized updates based on their age
◆ Invite friends & family to follow your children and view updates, photos, videos, and more
◆ Customize each child's name, gender, and skin tone
◆ View all of your saved memories in one family calendar
◆ Ask and answer questions anonymously in a community of parents and caregivers
◆ Unlock more content, tips, and tools by taking the health assessment
TRACK EVERYTHING BABY
◆ Breastfeeding
◆ Bottle Feeding
◆ Diaper Changes
◆ Sleep
◆ Photos & Videos
◆ Milestones
LEARN MORE ABOUT YOUR LITTLE ONE
*Track Milestones & Monitor Progress*
Track your child’s development with illustrated milestones, and even create your own! With Ovia Parenting’s milestone checklists, you can see what to expect from postpartum through baby’s first year and beyond.
*Read Daily Personalized Content*
Receive articles, tips, and updates on your little ones as they grow. We’ll deliver content to you each day in sync with your child’s development. Categories include Motor Skills, Communication, Parenting Styles, and more!
MAKE IT YOURS
*Share Your Family's Precious Moments*
Ovia Parenting gives you a home for all the big milestones, plus the spontaneous moments you’ll treasure for years to come. Share photos securely and privately with friends and family.
*Enjoy a Customizable and Inclusive App Experience*
Ovia Parenting is designed for all families. We know every caregiver and child is different, so we made it easy for you to read about a variety of parenting styles.
*Add Family, Followers & Admins*
Invite your partner and fellow caregivers to share full access to your family’s timeline. Admins can also invite friends and family to watch baby grow.
OVIA HEALTH BY LABCORP
Ovia Health by Labcorp is the leading digital health companion for women across their entire health journey, from general and preventive health through perimenopause and menopause.
Have Ovia+ through your employer or health plan? Download the app, enter your plan info, and access premium tools like health coaching, personalized content, and programs for birth control tracking, endometriosis, PCOS, & more.
CUSTOMER SERVICE
We're always working to improve your experience. Email us at support@oviahealth.com
Brought to you by Ovia Health by Labcorp, we’re here to empower women with personalized tools and data-driven insights that support every stage of their health journey—helping them make informed decisions and get the care they need for themselves and their family.
KEY FEATURES
◆ Health tracking! Track diapers, feedings (breast or bottle), sleep, milestones, and more
◆ Share your family's special moments with easy picture and video sharing
◆ Learn about child development and parenting tips with 1,000+ expert articles
◆ Easily add multiple children and receive personalized updates based on their age
◆ Invite friends & family to follow your children and view updates, photos, videos, and more
◆ Customize each child's name, gender, and skin tone
◆ View all of your saved memories in one family calendar
◆ Ask and answer questions anonymously in a community of parents and caregivers
◆ Unlock more content, tips, and tools by taking the health assessment
TRACK EVERYTHING BABY
◆ Breastfeeding
◆ Bottle Feeding
◆ Diaper Changes
◆ Sleep
◆ Photos & Videos
◆ Milestones
LEARN MORE ABOUT YOUR LITTLE ONE
*Track Milestones & Monitor Progress*
Track your child’s development with illustrated milestones, and even create your own! With Ovia Parenting’s milestone checklists, you can see what to expect from postpartum through baby’s first year and beyond.
*Read Daily Personalized Content*
Receive articles, tips, and updates on your little ones as they grow. We’ll deliver content to you each day in sync with your child’s development. Categories include Motor Skills, Communication, Parenting Styles, and more!
MAKE IT YOURS
*Share Your Family's Precious Moments*
Ovia Parenting gives you a home for all the big milestones, plus the spontaneous moments you’ll treasure for years to come. Share photos securely and privately with friends and family.
*Enjoy a Customizable and Inclusive App Experience*
Ovia Parenting is designed for all families. We know every caregiver and child is different, so we made it easy for you to read about a variety of parenting styles.
*Add Family, Followers & Admins*
Invite your partner and fellow caregivers to share full access to your family’s timeline. Admins can also invite friends and family to watch baby grow.
OVIA HEALTH BY LABCORP
Ovia Health by Labcorp is the leading digital health companion for women across their entire health journey, from general and preventive health through perimenopause and menopause.
Have Ovia+ through your employer or health plan? Download the app, enter your plan info, and access premium tools like health coaching, personalized content, and programs for birth control tracking, endometriosis, PCOS, & more.
CUSTOMER SERVICE
We're always working to improve your experience. Email us at support@oviahealth.com
🆕 What's New · v8.5.0
Every update we make to your app reflects your feedback and suggestions — we're so excited to release this new version! Love Ovia? Leave us a review! Thank you for being an incredible Ovia user :)
What's new in this version:
- Bug fixes and other improvements
What's new in this version:
- Bug fixes and other improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Ovia Parenting & Baby Tracker
- Developer
- Ovuline, Inc.
- Bundle ID
- com.ovuline.Parenting
- App Store URL
- Open in App Store
- Category
- Medical
- Content rating
- 12+
- Languages
- EN, ES
Company
- Website
- www.oviahealth.com
- Tagline
- Supporting women’s health at every age and stage of life
- Description
- Ovia Health is a family health benefits platform helping women and families with personalized and data-driven solutions for fertility, pregnancy, and parenting.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.2K/mo
- Top-grossing rank
- Outside top 100 in US Medical
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- https://www.linkedin.com/company/ovia-health/
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · linkedin
- media@labcorp.com
- Phone
- +1(336)436-8263
- Contact page
- Not found
- About page
- https://www.oviahealth.com/about-us/
⭐Recent App Store Reviews49 latest · avg 3.53★ · 28.6% 5★ · 18.4% 1★
5★14 (29%)
4★17 (35%)
3★8 (16%)
2★1 (2%)
1★9 (18%)
+503 ratings/week
Praise: love ×26 great ×15 best ×4 perfect ×2 recommend ×2Complaints: crash ×3 worst ×1 bug ×1
Top positive
★★★★★ Love this app - please keep it free
I love this app for tracking everything important and for the educational content that comes with it. Please keep it free for now. We are all dealing with rising costs and I know me along with other new parents really appreciate this app.…
★★★★★ Love it!
This app is helpful and great way to keep track of progress and what to expect each month after baby born and throughout toddlers…
Top negative
★☆☆☆☆ Bad customer service
Customer service is non existent. I would have given 5 stars as I love the ap but can’t invite my husband and nanny in the ap…
★☆☆☆☆ App is extremely buggy
been using this app since 2021 for both our children and it’s always been buggy. Freezes, buttons don’t work, things select and unselect without being prompted, impossible to scroll without bringing down the device drop down menu, etc. not …
📈Ratings growth10,139 ratings+38% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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