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78
BU Score
Strong

Ovia Cycle & Pregnancy Tracker

4.8 ✍️ Editor
✍️ BU Analytics Review

Ovia Cycle & Pregnancy Tracker is an iOS app from Ovuline, Inc. in the Medical category, currently rated 4.8★ across 88,316 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 78Strong (healthy traction). For a Medical app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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idle
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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (88,316 ratings)METRIC
+$5,500
Excellent rating (4.8★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
Mature app (13y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 128 MB🔞 12+📱 iOS 18.0+🔖 v8.5.0🔄 updated 5d ago🌐 EN, ES📂 Medical💰 Paid🚀 Launched 2012 (13y old)

📝 About this app

At Ovia Health by Labcorp, we’re here to empower women at every stage of their health journey—from your period through fertility, pregnancy, postpartum, perimenopause, menopause, and beyond. With personalized tools and data-driven insights, Ovia empowers women to make informed decisions and access the care they need, whenever they need it.
Whether you're tracking your period, trying to get pregnant, monitoring your pregnancy, recovering postpartum, navigating perimenopause, or tracking your health, join millions of Ovia users.

Consistently rated one of the best women’s health apps, Ovia helps you stay on top of all your women’s health needs – in one trusted place!

YOUR HEALTH IN YOUR HANDS
◆ Personalized email summaries and reminders to help you make the most of your experience and manage your health
◆ Period & Fertility calendar - Fertility forecasting algorithm predicts your fertility windows & ovulation cycles.
◆ Pregnancy - Baby growth calendar, due date countdown, bump and fetal movement tracker, and more. Watch your baby grow, track your symptoms, and learn what to expect each week.
◆ Postpartum Experience - personalized recovery modes based on delivery (vaginal, c-section, VBAC), symptom tracking, and more.
◆ Perimenopause & Menopause support - comprehensive health tracking for real-time alerts & personalized feedback.
◆ Access over 2,000 free expert articles on fertility, ovulation, conception, postpartum, menopause & reproductive health.

OVULATION CALCULATOR & FERTILITY TRACKER
◆ Fertile window and ovulation time predictions & a daily fertility score. An ovulation app that helps you know when you’re ovulating when trying to conceive (TTC).


PERIOD AND MENSTRUAL CYCLE TRACKER
◆ A period tracker with customizable data logging including symptoms, moods, sex, and nutrition.
◆ Support for regular & irregular menstrual cycles.
◆ Birth control tracking

PREGNANCY & POSTPARTUM
◆ A personalized, 12-month program focused on birth recovery, postpartum conditions and complications, reproductive planning, return to work support, mental health, & more.

PERIMENOPAUSE & MENOPAUSE SUPPORT
◆ Symptom and mood tracking, education, and support to navigate perimenopause & menopause confidently.

STAY UP TO DATE ON YOUR PREGNANCY WITH ESSENTIALS
◆ Pregnancy Week by Week: Know what to expect each week with a baby due date countdown and weekly videos and content about pregnancy symptoms, body changes, & baby tips.
◆ Pregnancy Tracker & Baby Growth Calendar: Compare your baby’s weekly size to a fruit, toy, pastry item, or animal. View 3D illustrations of your baby each week & track baby’s growth.
◆ My Baby Names: Swipe through thousands of baby names. Save your favorites.
◆ Baby Hand & Foot Size: See a life-size image of how big your baby's hands and feet are today compared to how big they'll be at your due date!
◆ Bump Tracker: Keep a record of your growing baby bump.
◆ Safety Lookup Tools: Use lookup tools for symptoms & food safety.
◆ Kick Counter & Contraction Timer: Count baby kicks & contractions as your due date approaches.

OTHER FEATURES OUR MEMBERS LOVE
◆ Friends & Family Sharing: Add your spouse, partner, sibling, or your BFF to share your daily updates.
◆ Privacy & Security: Add an extra layer of protection by adding a PIN to your account.
◆ Apple Health & Fitbit Integrations: Share data from Ovia to the Apple Health app. Sync your Fitbit to share steps, sleep & weight with Ovia.

OVIA HEALTH BY LABCORP
Ovia Health by Labcorp is the leading digital health companion for women across their entire health journey, from general and preventive health through perimenopause and menopause.
Have Ovia Health by Labcorp through your employer or health plan? Download the app, enter your plan info, and access premium tools like health coaching, personalized content, and programs for birth control tracking, endometriosis, PCOS, & more.

CUSTOMER SERVICE
We're always working to improve your experience. Email us: support@oviahealth.com

🆕 What's New · v8.5.0

Every update we make to your app reflects your feedback and suggestions — we're so excited to release this new version! Love Ovia? Leave us a review! Thank you for being an incredible Ovia user :)

What's new in this version:
- Bug fixes and other improvements

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Ovia Cycle & Pregnancy Tracker
Developer
Ovuline, Inc.
Bundle ID
com.ovuline
App Store URL
Open in App Store
Category
Medical
Content rating
12+
Languages
EN, ES

Company

Website
Not found
Tagline
Supporting women’s health at every age and stage of life
Description
Ovia Health is a family health benefits platform helping women and families with personalized and data-driven solutions for fertility, pregnancy, and parenting.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$8.3K/mo
Top-grossing rank
Outside top 100 in US Medical
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
https://www.linkedin.com/company/ovia-health/
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · linkedin
Email
media@labcorp.com
Phone
+1(336)436-8263
Contact page
Not found
About page
http://www.oviahealth.com/about-us/
AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources do not provide a specific revenue estimate for the iOS app "Ovia Cycle & Pregnancy Tracker." Revenue figures found are for the parent company, Ovia Health, which reported annual revenues ranging from $5.6 million in 2024 to $21.1 million per year. The app operates on a subscription model ($4.99/month or $24.99/year) and also generates revenue through partnerships with employers and health plans.
Sources mentioned: App Store - Apple, businessmodelcanvastemplate.com, Growjo, The Washington Post, Ovia Health, Prospeo, Zippia
Recent App Store Reviews49 latest · avg 3.31★ · 36.7% 5★ · 22.4% 1★
5★
18 (37%)
4★
5 (10%)
3★
11 (22%)
2★
4 (8%)
1★
11 (22%)
+0 ratings/week
Praise: love ×12 best ×4 great ×4 recommend ×3 perfect ×2Complaints: bug ×3 terrible ×2 worst ×1 subscription ×1
Top positive
★★★★★ The Best Period Tracking App
I’ve been using Ovia for 5 years now to track my menstrual cycle and prevent pregnancy. I love that it lets you record your ovulation, intercourse days and it gives a predicted fertile window. The platform is super organized and easy to use…
★★★★★ Simple yet helpful app
Ovia is a simple to use conception and menstrual cycle tracker that i using to help me conceive. I am also able to track my mood, how my relationship with my partner is that day how my feelings are throughout the day. Ovia tracks when you …
Top negative
★☆☆☆☆ I lost everything
Honestly I loved the Ovia pregnancy app, I tracked my entire pregnancy on it! But I lost everything when they switched to this app. I am extremely upset about it.…
★☆☆☆☆ Worst app EVER! They lost all my data!
Untrustworthy platform! DO NOT USE!!! They recently migrated all the Ovia Pregnancy data into Ovia Cycle & Pregnancy Tracker to combine the apps and decommission the Pregnancy app. The only notice in the Pregnancy app was that it was go…
📈Ratings growth88,316 ratings+8% lifetimeShow 3-year history estimate ▾May 2023Oct 2025May 2026
Tracked (50 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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