78
BU Score
Strong
Northwestern Mutual
✍️ BU Analytics Review
“
Northwestern Mutual is an iOS app from Northwestern Mutual in the Finance category, currently rated 4.8★ across 10,274 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 78 — Strong (healthy traction). For a Finance app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (10,274 ratings)METRIC | +$5,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 115 MB🔞 17+📱 iOS 17.0+🔖 v7.36.0🔄 updated 1d ago🌐 EN📂 Finance💰 Paid🚀 Launched 2016 (9y old)
📝 About this app
Access Northwestern Mutual accounts and stay on top of your finances on the go.
The Northwestern Mutual app allows you to:
• See historical performance and transactions of your Northwestern Mutual investment accounts
• See details of your Northwestern Mutual insurance policies
• Make premium payments for NM Life, Disability & Long-Term Care plans
• Enroll in autopay and never miss another premium payment
• Get contact information for your NM financial team
• Link all your accounts, such as banking, credit cards, retirement, investment and loans into one centralized location
• Categorize and monitor your financial transactions to see where your money is going
• View and track your total net worth
• Securely and quickly access your account with Touch ID or Face ID
We will continue to improve our app and add new features that will make managing your finances even easier. As we expand our mobile offerings, we look forward to hearing your feedback. With your help, we can ensure the best possible customer experience.
--
Copyright © 2026 The Northwestern Mutual Life Insurance Company. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.
The Northwestern Mutual app allows you to:
• See historical performance and transactions of your Northwestern Mutual investment accounts
• See details of your Northwestern Mutual insurance policies
• Make premium payments for NM Life, Disability & Long-Term Care plans
• Enroll in autopay and never miss another premium payment
• Get contact information for your NM financial team
• Link all your accounts, such as banking, credit cards, retirement, investment and loans into one centralized location
• Categorize and monitor your financial transactions to see where your money is going
• View and track your total net worth
• Securely and quickly access your account with Touch ID or Face ID
We will continue to improve our app and add new features that will make managing your finances even easier. As we expand our mobile offerings, we look forward to hearing your feedback. With your help, we can ensure the best possible customer experience.
--
Copyright © 2026 The Northwestern Mutual Life Insurance Company. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.
🆕 What's New · v7.36.0
Performance improvements and bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Northwestern Mutual
- Developer
- Northwestern Mutual
- Bundle ID
- com.nm.nm.ios
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 17+
- Languages
- EN
Company
- Website
- www.northwesternmutual.com
- Tagline
- Welcome to A better way to money ®
- Description
- Northwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance. Find a financial advisor and get started on your plan today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $22.5K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- https://www.linkedin.com/company/northwestern-mutual/
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · linkedin · youtube
- Not found
- Phone
- Not found
- Contact page
- https://www.northwesternmutual.com/contact-us/
- About page
- https://www.northwesternmutual.com/who-we-are/
📈Ratings growth10,274 ratings+6704% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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