How much does Northwestern Mutual make per month?

Based on our ML-calibrated revenue forecast, Northwestern Mutual earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Northwestern Mutual profitable?

With estimated build cost $185K and monthly revenue $5.0K, Northwestern Mutual looks slow ROI — payback period is around 3.1 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Northwestern Mutual have?

Estimated audience: ~430K lifetime downloads, ~61K monthly active users, and ~24K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Northwestern Mutual?

Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Northwestern Mutual built with?

Our heuristic places Northwestern Mutual on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is Northwestern Mutual still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 29 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Northwestern Mutual sell for?

Estimated acquisition value: $125K (marketplace range $100K – $150K). Calculated as 24× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Northwestern Mutual last updated?

Northwestern Mutual last shipped a new version on 2026-08-31 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Northwestern Mutual?

Northwestern Mutual is published by Northwestern Mutual on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Northwestern Mutual's BU Score?

Northwestern Mutual has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Northwestern Mutual

Quality Score

Strong

Northwestern Mutual

Name: Northwestern Mutual — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Northwestern Mutual revenue, Northwestern Mutual app analytics, mobile app revenue estimate, Finance revenue, iOS app revenue

by Northwestern Mutual

High confidence

4.8 App Store rating

✍️ Bumetric analysis

“

Northwestern Mutual is an iOS app from Northwestern Mutual in the Finance category, currently rated 4.8★ across 10,274 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 78: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

98 snapshots on record

idle

Rating

4.8

Reviews

10,274 reviews

Forecast Revenue / mo

$5.0K

Snapshots tracked

since Jul 2016

🤖Also on Android

Northwestern Mutual

$241/mo · 1K ratings · 4.3★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$185K

↳ What it cost to build · not monthly revenue

Likely range $140K – $250K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~3.1y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (114 MB)	+$25K
⚙ Finance complexity ×1.60	+$45K
⚙ 10.2y maintenance × ~1-person team	+$61K

Total estimate $185K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$125K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $150K · 24× MRR multiple

💸 ~0.7× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 10.2y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Finance category multiple	+15%

Final multiple 24× MRR

👥 Estimated audience size

430K

Lifetime downloads (US-equivalent)

Monthly active

61K

Daily active

24K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Finance engagement	~60 installs / rating
📅 10.2y of rating accumulation	-30%
🔁 Finance D30 retention	28%
📍 DAU / MAU stickiness	0.40

DAU / MAU 39% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

Medium confidence · 60%

Also possible

React Native Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	114 MB
🏷 Category context	Finance
📦 Mid-large iOS bundle	→ Likely native Swift / UIKit (pre-2020 era)

💀 Maintenance status

Active

Last shipped 2026-08-31 · 29 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 29 days since last update

Active development

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 49/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

5.4

Product Quality

9.6

Revenue Strength

3.7

Monetization Maturity

1.0

Defensibility

4.5

Market Position

0.3

Operational Safety

10.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.82★ across 10,274 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($22K/mo combined) commands premium.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Mid install base (10,274 ratings)METRIC		+$5,500
premiumREVIEW		+$2,200
Excellent rating (4.8★)METRIC		+$2,200
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
excellent appREVIEW		+$1,500
Mature app (10y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600
Single-language (English only)METRIC		−$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v2608.25.0

Performance improvements and bug fixes.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Northwestern Mutual
Developer: Northwestern Mutual
Bundle ID: com.nm.nm.ios
App Store URL: Open in App Store
Category: Finance
Content rating: 17+
Languages: EN

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $5.0K/mo
Top-grossing rank: Outside top 100 in US Finance
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth11,370 ratings+9220% lifetimeShow 3-year history estimate ▾

Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Update Frequency · Releases per Quarter4 releases tracked

🚀Version Release Timeline4 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Access Northwestern Mutual accounts and stay on top of your finances on the go.

The Northwestern Mutual app allows you to:
 
• See historical performance and transactions of your Northwestern Mutual investment accounts
• See details of your Northwestern Mutual insurance policies
• Make premium payments for NM Life, Disability & Long-Term Care plans
• Enroll in autopay and never miss another premium payment
• Get contact information for your NM financial team
• Link all your accounts, such as banking, credit cards, retirement, investment and loans into one centralized location… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 114 MB🔞 17+📱 iOS 18.0+🔖 v2608.25.0🔄 updated 4w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2016 (10y old)

📅

What Worked™ · Development Pipeline

15 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-08

🔧

Shipped update — v2607.28.0 → v2608.25.0

→ 30 days after: reviews +353 high confidence

2026-08

🔧

Shipped update — v7.39.0 → v2607.28.0

→ 30 days after: reviews +623 medium · co-occurring

2026-06

🔧

Shipped update — v7.36.0 → v7.39.0

→ 30 days after: reviews +743 medium · co-occurring

2026-05

📈

Crossed 10,000 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +473 low · multiple changes

2026-05

🔧

Shipped update — v? → v7.36.0

→ 30 days after: reviews +775 low · multiple changes

2026-04

⭐

Rating ↑ 2.79 → 4.81 (improved 2.02★)

→ 30 days after: reviews +302 high confidence

2026-04

📈

Crossed 500 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +302 high confidence

2019-10

📈

Crossed 100 ratings — social-proof flywheel kicking in

2019-10

📈

Crossed 100 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +6 high confidence

2018-05

📈

Crossed 50 ratings — social-proof flywheel kicking in

2017-04

⭐

Rating ↓ 4.18 → 3.55 (dropped 0.63★)

2016-11

⭐

Rating ↓ 4.67 → 4.14 (dropped 0.53★)

2016-07

🚀

First tracked snapshot — initial data captured

2016-07

📈

Crossed 10 ratings — social-proof flywheel kicking in

2016-07

🚀

First tracked snapshot — initial data captured

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Northwestern Mutual: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →