How much does Apple TV make per month?

Based on our ML-calibrated revenue forecast, Apple TV earns approximately $25.0M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Apple TV profitable?

With estimated build cost $125K and monthly revenue $25.0M, Apple TV looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Apple TV have?

Estimated audience: ~185.0M lifetime downloads, ~11.5M monthly active users, and ~4.6M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Apple TV?

Browse the full Entertainment category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Apple TV built with?

Our heuristic places Apple TV on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).

Is Apple TV still actively maintained?

Maintenance status: At risk (50% abandonment risk). Last shipped version was 6 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Apple TV sell for?

Estimated acquisition value: $531.0M (marketplace range $398.0M – $690.0M). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Apple TV last updated?

Apple TV last shipped a new version on 2026-03-11 — 6 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Apple TV is published by Apple on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Apple TV's BU Score?

Apple TV has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Apple TV

Quality Score

Strong

Apple TV

Name: Apple TV — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Apple TV revenue, Apple TV app analytics, mobile app revenue estimate, Entertainment revenue, iOS app revenue

by Apple

High confidence

4.8 App Store rating

✍️ Bumetric analysis

“

This Entertainment category app positions itself as a centralized hub for premium streaming content, directly competing with aggregators like Reelgood and JustWatch, alongside individual streaming services such as Netflix and Disney+. Its exceptionally high rating from over a million users, coupled with minimal reported revenue, strongly indicates a mature, platform-driven growth stage rather than a direct revenue-generating product. The low revenue figure likely reflects the app’s primary function as an access point for Apple TV+ subscriptions and transactional content, rather than generating income itself. For similar entertainment platforms, a common monetization strategy involves a tiered subscription model for exclusive content, often complemented by in-app purchases for movie rentals or purchases, and sometimes integrating live event passes, which this app already leverages for sports.

BU Score 79 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$25.0M

per month

→

12-mo forecast

$25.7M – $34.1M

per month

→

24-mo forecast

$28.6M – $42.9M

per month

MEGA tierSUBSCRIPTION

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

48 snapshots on record

idle

Rating

4.8

Reviews

1,764,082 reviews

Forecast Revenue / mo

$25.0M

Snapshots tracked

since Mar 2026

🤖Also on Android

Apple TV: Shows, Movies & More

$172/mo · 178K ratings · 4.2★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$125K

↳ What it cost to build · not monthly revenue

Likely range $95K – $170K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Entertainment complexity ×1.30	+$15K
⚙ 9.8y maintenance × ~1-person team	+$58K

Total estimate $125K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$531.0M

↳ What it would sell for · not monthly revenue

Marketplace range $398.0M – $690.0M · 21× MRR multiple

💸 ~4248× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 9.8y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Entertainment category multiple	-5%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 21× MRR

👥 Estimated audience size

185.0M

Lifetime downloads (US-equivalent)

Monthly active

11.5M

Daily active

4.6M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Entertainment engagement	~150 installs / rating
📅 9.8y of rating accumulation	-30%
🔁 Entertainment D30 retention	12%
📍 DAU / MAU stickiness	0.40

DAU / MAU 40% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

High confidence · 80%

Also possible

Native iOS (SwiftUI)

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	5 MB
🏷 Category context	Entertainment
📦 Compact iOS bundle	→ Native Swift / UIKit (pre-2020 era)

💀 Maintenance status

At risk

50%

Last shipped 2026-03-11 · 199 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 6 months since last update

Concerning gap

Verdict At risk

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$25.0M/mo · ML-estimated from 234 triggers

Growth rate

+1.5% MoM · MEGA tier baseline (compound monthly)

Direction

Tailwinds: monetization model proven

6 months

$24.6M – $30.1M

12 months

$25.7M – $34.1M

24 months

$28.6M – $42.9M

Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 69/100MEGA TIERSUBSCRIPTIONcompetitive but cautious

Growth Velocity

5.0

Founder Strength

7.5

Product Quality

8.1

Revenue Strength

7.4

Monetization Maturity

9.5

Defensibility

9.9

Market Position

2.0

Operational Safety

5.6

💰 Revenue: Strong — $10.0M - $50.0M/mo · MEGA tier · low confidence, trajectory unclear.
⭐ Quality: 4.78★ across 1,764,082 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: last update 196d ago — slow cadence.
⚠️ Risk: Elevated — 8% subscription complaints, scam/fraud mentions detected, rating drift -1.64 ★ (recent 50 vs lifetime).

🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.

💵 For acquirers: Estimated asking range 18-32× monthly = $450.0M-$800.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (1,764,082 ratings)METRIC		+$12,000
subscriptionREVIEW		+$2,500
Excellent rating (4.8★)METRIC		+$2,200
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
Mature app (9y old)METRIC		+$1,500
Multilingual (33 languages)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
priceyREVIEW		−$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v2.7

Bug Fixes and Feature Enhancements

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Apple TV
Developer: Apple
Bundle ID: com.apple.tv
App Store URL: Open in App Store
Category: Entertainment
Content rating: 12+
Languages: AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $25.0M/mo
Top-grossing rank: Outside top 99 in US Entertainment
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth1,849,475 ratings+7% lifetimeShow 3-year history estimate ▾

Tracked (48 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Apple TV is the home of exclusive Apple Original shows and movies, Formula 1®, MLS, Friday Night Baseball, thousands of movies to buy or rent, and all the best programming from your favorite streaming services — all in one place. 

With an Apple TV subscription:
• Stream hundreds of Apple Originals—thrilling dramas, epic sci-fi, and feel-good comedies—including Emmy®-winning series like The Studio, Severance, The Morning Show, Slow Horses, and Ted Lasso; global hits like Shrinking, Your Friends & Neighbors, Hijack, and Monarch: Legacy of Monsters; and Apple Original Films like The Gorge and… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 5 MB🔞 12+📱 iOS 10.2+🔖 v2.7🔄 updated 6mo ago🌐 AR, CA, HR, CS, DA +28📂 Entertainment💰 Paid🚀 Launched 2016 (9y old)

🗣

Voice of Customer

Based on 800 reviews across 8 markets

● 42% positive · ● 27% neutral · ● 31% negative · Rating drift: -1.64★ (declining — recent 50: 3.14★ vs lifetime: 4.78★)

Sentiment by country (−1 to +1)

🇮🇳 IN

+0.31

🇬🇧 GB

+0.26

🇦🇺 AU

+0.12

🇺🇸 US

+0.11

🇫🇷 FR

+0.06

🇧🇷 BR

-0.01

🇯🇵 JP

-0.01

🇩🇪 DE

-0.17

Top praise themes

ted lasso ×6 shows movies ×6 picture quality ×5 week trial ×4 please fix ×4 don watch ×4 tung tung ×4 audio describe ×4

Top complaint themes

free trial ×21 won let ×16 doesn work ×14 let watch ×12 streaming service ×12 não consigo ×12 watch show ×11 left off ×9

Risk signals

Refund mentions: 0.6% Subscription complaints: 8% Fraud / scam mentions: 0.8%

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.67859★	106,720	4.67859★ this version
🇧🇷 BR	4.78357★	112,694	4.78357★ this version
🇨🇦 CA	4.69622★	178,247	4.69622★ this version
🇩🇪 DE	4.63206★	110,082	4.63206★ this version
🇫🇷 FR	4.65815★	85,304	4.65815★ this version
🇬🇧 GB	4.74343★	189,701	4.74343★ this version
🇮🇳 IN	4.70036★	85,091	4.70036★ this version
🇯🇵 JP	4.47017★	63,847	4.47017★ this version
🇺🇸 US	4.7787★	1,864,268	4.7787★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Apple TV: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →