FaceApp: Gesichtsbearbeitung
89
Quality Score
Excellent
FaceApp: Gesichtsbearbeitung
by FaceApp Technology Limited
High confidence
✍️ Bumetric analysis
“
This iOS Photo & Video app targets users seeking quick, realistic photo transformations, particularly for selfies and portrait enhancements. It competes directly with other one-tap AI-driven editors like YouCam Perfect or Lensa, prioritizing natural-looking results over complex manual controls. The consistently high user rating across over a million reviews, combined with estimated monthly revenue in the low five figures, indicates strong, sustained user traction for a paid app in this category. This suggests a mature product with a loyal user base, past its initial growth surge but still generating solid returns. For paid photo editors, a common monetization observation is the strong performance of annual subscriptions over one-time purchases, often bundled with exclusive filters or advanced AI features, driving higher LTV by securing recurring revenue from engaged users.
BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.6M
per month
→
12-mo forecast
$1.7M – $2.6M
per month
→
24-mo forecast
$2.0M – $3.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
710 snapshots on record
Rating
4.7
Reviews
1,754,103 reviews
Forecast Revenue / mo
$1.6M
Snapshots tracked
710
since Oct 2025
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (141 MB) | +$36K |
| ⚙ Photo & Video complexity ×1.55 | +$47K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30.0M
↳ What it would sell for · not monthly revenue
Marketplace range $22.5M – $39.0M · 19× MRR multiple
💸
~222× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
245.5M
Lifetime downloads (US-equivalent)
Monthly active
44.0M
Daily active
13.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.6M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.6M – $2.1M
12 months
$1.7M – $2.6M
24 months
$2.0M – $3.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERbelow benchmarksRevenue Strength
6.2
Product Quality
9.5
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.4
Operational Safety
10.0
Founder Strength
5.5
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $641K - $3525K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 1,754,103 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $28.8M-$51.3M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,754,103 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.3.1
FaceApp helps you perfect your selfies effortlessly — and we’ve just made it even smoother. We’ve fine-tuned editing performance and enhanced stability, making your favorite features faster and easier to use.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- FaceApp: Gesichtsbearbeitung
- Developer
- FaceApp Technology Limited
- Bundle ID
- io.faceapp.ios
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- AR, HY, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, SR, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.6M/mo
- Top-grossing rank
- 🇩🇪#5 /100 🇫🇷#6 /100 🇧🇷#6 /100 🇬🇧#7 /100 🇺🇸#9 /100 🇨🇦#9 /100 🇦🇺#9 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,782,703 ratingsShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇩🇪DE#5 /100
🇫🇷FR#6 /100
🇧🇷BR#6 /100
🇬🇧GB#7 /100
🇺🇸US#9 /100
🇨🇦CA#9 /100
🇦🇺AU#9 /100
🇮🇳IN#14 /100
🇯🇵JP#45 /100
📊Category Rank Trajectory#5 now · best #5 · worst #5
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
FaceApp makes photo editing simple and natural. Apply subtle adjustments that fit your style while keeping results realistic. Edit photos quickly and easily - ready for sharing.
Use a fantastic set of filters, backgrounds, effects, and other tools to create a seamless and photorealistic edit in ONE TAP. You will never have to spend hours photoshopping again!
More than 60 highly photorealistic filters
PHOTO EDITOR
- Perfect your selfies with Impression filters
- Add a beard or mustache
- Change your hair color and hairstyle
- Add volume to your hair
- Try trendy full makeup filters… View full description on the official store →
Use a fantastic set of filters, backgrounds, effects, and other tools to create a seamless and photorealistic edit in ONE TAP. You will never have to spend hours photoshopping again!
More than 60 highly photorealistic filters
PHOTO EDITOR
- Perfect your selfies with Impression filters
- Add a beard or mustache
- Change your hair color and hairstyle
- Add volume to your hair
- Try trendy full makeup filters… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 141 MB🔞 12+📱 iOS 17.0+🔖 v26.3.1🔄 updated 0d ago🌐 AR, HY, HR, CS, DA +28📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 7 of 7 updated
2026-08
🔧
Shipped update — v26.1.4 → v26.3.1
→ 30 days after: reviews +3,330 high confidence
2026-07
🔧
Shipped update — v26.1.3 → v26.1.4
→ 30 days after: revenue −$6.9K/mo · reviews +7,651 high confidence
2026-06
🔧
Shipped update — v26.1.2 → v26.1.3
→ 30 days after: revenue −$6.9K/mo · reviews +13,567 high confidence
2026-06
🔧
Shipped update — v26.1.1 → v26.1.2
→ 30 days after: reviews +13,943 high confidence
2026-05
🔧
Shipped update — v26.1.0 → v26.1.1
→ 30 days after: reviews +14,154 high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +10,518 high confidence
2026-03
⭐
Rating ↑ 2.95 → 4.70 (improved 1.75★)
→ 30 days after: revenue +$40.7K/mo · rating +1.72★ · reviews +1,733,983 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$40.7K/mo · rating +1.72★ · reviews +1,733,983 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$40.7K/mo · rating +1.71★ · reviews +1,733,988 medium · co-occurring
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.08★ · reviews +123 high confidence
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.18★ · reviews +122 high confidence
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −2.14★ · reviews +107 low · multiple changes
2025-10
⭐
Rating ↑ 2.60 → 3.00 (improved 0.40★)
→ 30 days after: rating −2.14★ · reviews +106 low · multiple changes
2025-10
⭐
Rating ↓ 3.67 → 3.00 (dropped 0.67★)
→ 30 days after: rating −2.17★ · reviews +104 low · multiple changes
2025-10
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
→ 30 days after: rating −2.16★ · reviews +97 low · multiple changes
2025-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −2.12★ · reviews +95 low · multiple changes
📸
Store Page History
7 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-04
2026-09-05
Slot 2
2 ver.
2 ver.
2026-08-04
2026-09-05
Slot 3
2 ver.
2 ver.
2026-08-04
2026-09-05
Slot 4
2 ver.
2 ver.
2026-08-04
2026-09-05
Slot 5
2 ver.
2 ver.
2026-08-04
2026-09-05
Slot 6
2 ver.
2 ver.
2026-08-04
2026-09-05
🔎
ASO Keyword Positions
BEST RANK #9Ranked for 4 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
selfie camera·#9🇺🇸photo editor·#21🇺🇸photo retouch·#22🇺🇸filters·#32🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.72638★ | 1,784,868 | 4.72638★ this version |
| 🇬🇧 GB | 4.69562★ | 278,768 | 4.69562★ this version |
| 🇩🇪 DE | 4.6605★ | 229,855 | 4.6605★ this version |
| 🇫🇷 FR | 4.63917★ | 269,539 | 4.63917★ this version |
| 🇯🇵 JP | 4.58856★ | 164,849 | 4.58856★ this version |
| 🇨🇦 CA | 4.66191★ | 146,233 | 4.66191★ this version |
| 🇦🇺 AU | 4.67903★ | 110,329 | 4.67903★ this version |
| 🇧🇷 BR | 4.80833★ | 693,190 | 4.80833★ this version |
| 🇮🇳 IN | 4.55985★ | 237,446 | 4.55985★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for FaceApp: Gesichtsbearbeitung: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 1,754,103 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does FaceApp make per month?▴
Based on our ML-calibrated revenue forecast, FaceApp earns approximately $1.6M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is FaceApp profitable?▴
With estimated build cost $135K and monthly revenue $1.6M, FaceApp looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does FaceApp have?▴
Estimated audience: ~245.5M lifetime downloads, ~44.0M monthly active users, and ~13.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like FaceApp?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would FaceApp sell for?▴
Estimated acquisition value: $30.0M (marketplace range $22.5M – $39.0M). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes FaceApp?▴
FaceApp is published by FaceApp Technology Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is FaceApp's BU Score?▴
FaceApp has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.