InShot - Video Editor
90
Quality Score
Transcendent
InShot - Video Editor
High confidence
✍️ bumetric analysis
“
This iOS app targets the broad yet competitive mobile video and photo editing market, directly competing with established players like CapCut and Adobe Premiere Rush. Its core appeal lies in accessible, AI-enhanced features designed for creators seeking efficient content production. The substantial number of ratings, coupled with a high average score, signals strong user satisfaction and significant market penetration, indicating a mature product with sustained traction. The estimated monthly revenue, while not top-tier for a free app with this user base, suggests a solid monetization strategy, likely a freemium model with in-app purchases for premium features or subscriptions. In this category, the typical upgrade path often involves unlocking advanced AI tools, removing watermarks, or accessing larger asset libraries, which drives recurring revenue rather than relying on one-time purchases.
BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$6.0M
per month
→
12-mo forecast
$6.2M – $8.2M
per month
→
24-mo forecast
$6.9M – $10.3M
per month
MEGA tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (243 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$900K
↳ What it would sell for · not monthly revenue
Marketplace range $600K – $1.1M · 19× MRR multiple
💸
~6.4× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
342.5M
Lifetime downloads (US-equivalent)
Monthly active
61.5M
Daily active
18.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$6.0M/mo · ML-estimated from 234 triggers
Growth rate
+1.5% MoM · MEGA tier baseline (compound monthly)
6 months
$5.9M – $7.2M
12 months
$6.2M – $8.2M
24 months
$6.9M – $10.3M
Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 62/100MEGA TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.6
Product Quality
9.7
Revenue Strength
6.8
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $2.4M - $12.0M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.85★ across 2,448,662 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $108.0M-$192.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,448,662 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (16 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.97.0
- AI Face Edit in Photo > Portrait
- New Effects Pack: Fantasy
- Bug fixes and other improvements
Any ideas or suggestions? Don't hesitate to contact us at inshot.ios@inshot.com.… Full release notes →
- New Effects Pack: Fantasy
- Bug fixes and other improvements
Any ideas or suggestions? Don't hesitate to contact us at inshot.ios@inshot.com.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- InShot - Video Editor
- Developer
- SHANTANU PTE. LTD.
- Bundle ID
- com.camerasideas.InstaShot
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- AR, EN, FR, DE, ID, IT, JA, KO, PT, RU, ZH, ES, TH, ZH, TR, VI
Company
- Website
- inshot.cc
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $46.5K/mo
- Top-grossing rank
- 🇮🇳#4 /100 🇩🇪#18 /100 🇯🇵#23 /100 🇧🇷#23 /100 🇫🇷#25 /100 🇬🇧#30 /100 🇦🇺#37 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,448,662 ratings+7% lifetimeShow 3-year history estimate ▾
Tracked (13 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇮🇳IN#4 /100
🇩🇪DE#18 /100
🇯🇵JP#23 /100
🇧🇷BR#23 /100
🇫🇷FR#25 /100
🇬🇧GB#30 /100
🇦🇺AU#37 /100
🇨🇦CA#40 /100
🇺🇸US#41 /100
📊Category Rank Trajectory#4 now · best #4 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
InShot: Empowering Creators with Advanced Video and Photo Editing. Unlock effortless editing with easy-to-use features and powerful AI tools, elevating your video and photo editing experience to new heights.
[AI Tool]
- AI Effects. Experience the magic of AI with instant presets that elevate your images and videos in just one tap.
- Auto Captions. AI-powered speech-to-text tool helps you say goodbye to manual text typing and makes video editing effortless.
- Auto Remove Background. Remove background of videos/photos at the touch of a button.
- Smart tracking.… View full description on the official store →
[AI Tool]
- AI Effects. Experience the magic of AI with instant presets that elevate your images and videos in just one tap.
- Auto Captions. AI-powered speech-to-text tool helps you say goodbye to manual text typing and makes video editing effortless.
- Auto Remove Background. Remove background of videos/photos at the touch of a button.
- Smart tracking.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 243 MB🔞 4+📱 iOS 15.0+🔖 v1.97.0🔄 updated 0d ago🌐 AR, EN, FR, DE, ID +11📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v1.96.0 → v1.97.0
→ 30 days after: reviews +17,314 high confidence
2026-05
🔧
Shipped update — v? → v1.96.0
→ 30 days after: rating +0.05★ · reviews +45,801 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ · reviews +28,487 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$46.5K/mo · rating +0.25★ · reviews +2,398,492 high confidence
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.06★ · reviews +429 medium · co-occurring
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.41★ · reviews +401 low · multiple changes
2026-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.41★ · reviews +372 medium · co-occurring
2026-01
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
→ 30 days after: rating −0.41★ · reviews +372 medium · co-occurring
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.41★ · reviews +372 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #2Ranked for 5 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
video editor·#2🇺🇸vlog editor·#4🇺🇸slow motion·#11🇺🇸photo editor·#25🇺🇸collage maker·#31🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.80633★ | 145,055 | 4.80633★ this version |
| 🇧🇷 BR | 4.90848★ | 1,525,119 | 4.90848★ this version |
| 🇨🇦 CA | 4.82272★ | 237,626 | 4.82272★ this version |
| 🇩🇪 DE | 4.77857★ | 396,134 | 4.77857★ this version |
| 🇫🇷 FR | 4.7546★ | 363,964 | 4.7546★ this version |
| 🇬🇧 GB | 4.81422★ | 367,087 | 4.81422★ this version |
| 🇮🇳 IN | 4.71833★ | 1,402,991 | 4.71833★ this version |
| 🇯🇵 JP | 4.73939★ | 825,780 | 4.73939★ this version |
| 🇺🇸 US | 4.85076★ | 2,453,554 | 4.85076★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for InShot - Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by SHANTANU PTE. LTD.
View all →📦 Portfolio summaryMID studio
7apps·$118K/mocombined
✓ Diversified — top app contributes 39%; risk spread across portfolio
About this analysis
Why high confidence: 2,448,662 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does InShot - Video Editor make per month?▴
Based on our ML-calibrated revenue forecast, InShot - Video Editor earns approximately $46K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like InShot - Video Editor?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes InShot - Video Editor?▴
InShot - Video Editor is published by SHANTANU PTE. LTD. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is InShot - Video Editor's BU Score?▴
InShot - Video Editor has a BU Score of 90/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.