75
BU Score
Strong
Safeco Mobile
✍️ BU Analytics Review
“
Safeco Mobile is an iOS app from Safeco Insurance Company of America in the Finance category, currently rated 4.8★ across 191,826 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 75 — Strong (healthy traction). For a Finance app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (191,826 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 246 MB🔞 4+📱 iOS 16.7.10+🔖 v5.1.0🔄 updated 1d ago🌐 EN📂 Finance💰 Free🚀 Launched 2017 (9y old)
📝 About this app
Important update: Safeco is now Liberty Mutual.
Download the Liberty Mutual app on the App Store.
What you need to know
This won’t change your current coverage, price, services, agent, claims rep, or claim experience
If you’re participating in RightTrack, all your trips and scores will be the same
The Safeco app will be discontinued
Check your email or our site for more info
Download the Liberty Mutual app on the App Store and log in with your same username and password
Permissions needed for RightTrack users
RightTrack uses foreground services to enhance user safety, ensure accurate trip recording, and provide valuable feedback to the user regarding their driving behavior. It's essential for detecting when you start a drive and to accurately log the route taken, driving behavior, and other relevant metrics.
The service is activated when you begin driving. This is detected through user interaction with the app and/or automatic detection algorithms that recognize driving activity.
RightTrack collects data such as speed, acceleration, braking, and route information, which are needed for assessing driving behavior and providing feedback for safer driving practices.
Download the Liberty Mutual app on the App Store.
What you need to know
This won’t change your current coverage, price, services, agent, claims rep, or claim experience
If you’re participating in RightTrack, all your trips and scores will be the same
The Safeco app will be discontinued
Check your email or our site for more info
Download the Liberty Mutual app on the App Store and log in with your same username and password
Permissions needed for RightTrack users
RightTrack uses foreground services to enhance user safety, ensure accurate trip recording, and provide valuable feedback to the user regarding their driving behavior. It's essential for detecting when you start a drive and to accurately log the route taken, driving behavior, and other relevant metrics.
The service is activated when you begin driving. This is detected through user interaction with the app and/or automatic detection algorithms that recognize driving activity.
RightTrack collects data such as speed, acceleration, braking, and route information, which are needed for assessing driving behavior and providing feedback for safer driving practices.
🆕 What's New · v5.1.0
Big update! Safeco is now Liberty Mutual. Safeco customers can use the Liberty Mutual app and sign in with their existing Safeco login credentials.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Safeco Mobile
- Developer
- Safeco Insurance Company of America
- Bundle ID
- com.safeco.consumer
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.3K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: HIGH
The Safeco Mobile app, now transitioning to the Liberty Mutual app, is a free customer service application designed for policy management, claims, and accessing insurance information. It does not generate direct revenue through in-app purchases or subscriptions. Its value lies in customer retention and service efficiency.
Sources mentioned: Google Play, App Store, Clayton Hanley Insurance, PYMNTS, Reddit, Safeco Insurance, Zippia, Growjo
⭐Recent App Store Reviews49 latest · avg 2.65★ · 30.6% 5★ · 46.9% 1★
5★15 (31%)
4★4 (8%)
3★2 (4%)
2★5 (10%)
1★23 (47%)
+0 ratings/week
Praise: great ×4 best ×4 love ×3 recommend ×2 amazing ×1Complaints: crash ×5 terrible ×3 worst ×2 bug ×2 broken ×1
Top positive
★★★★★ Best company
Absolutely the best company and easy app to use…
★★★★★ Love!
Love the App!! Great to use, and friendly!…
Top negative
★☆☆☆☆ Terrible tracking idea
So they decide that your phone and solely your phones gps system is sufficient enough to track “hard braking” this fails to account for the plethora of situations in which you are not at fault for having to brake harder than 8 mph a second.…
★☆☆☆☆ Liberty Mutual Link Broken
Safeco username and password doesn’t work on Liberty Mutual’s app.…
📈Ratings growth191,826 ratings+47% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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