70
BU Score
Strong
AT&T ActiveArmor®
✍️ BU Analytics Review
“
AT&T ActiveArmor® is an iOS app from AT&T Services, Inc. in the Utilities category, currently rated 4.5★ across 81,612 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 70 — Strong (healthy traction). For a Utilities app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (81,612 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (7y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 233 MB🔞 4+📱 iOS 16.4+🔖 v7.8.1🔄 updated 1w ago🌐 EN📂 Utilities💰 Free🚀 Launched 2018 (7y old)
📝 About this app
AT&T ActiveArmor mobile security helps keep your phone and personal data safe from cyber threats. Get spam blocking, fraud detection, identity and financial protection in one powerful solution with AT&T ActiveArmor.
AT&T ActiveArmor mobile security (FREE) service includes: *
• Auto Fraud & Spam Call Blocking
• Call Routing Settings
• My Block List
• My Contacts
• Device Security Alerts
• Data Breach Alerts
*Requires compatible device/service and download of ActiveArmor app. Other terms and restr’s apply. May not detect all threats and may inadvertently block wanted calls; can adjust settings in app. Data charges may apply.
The following free features only work for AT&T wireless customers: Auto Fraud Call Blocking, Spam Call Blocking, Call Routing Settings, My Block List, My Contacts, and Caller ID.
If you upgrade to ActiveArmor Advanced Mobile Security, you get all the free features plus these additional features:**
• Caller ID
• Reverse Number Lookup
• Public Wi-Fi Protection (VPN & Wi-Fi Alerts)
• Safe Browsing/Banking/Shopping
• $1M Identity Theft Insurance
• Credit Monitoring
• Payday Loan Monitoring
• Identity Monitoring
• Social media ID Protection
• Lost Wallet Recovery
• ID Restoration
• Password Manager
**The AT&T Advanced Mobile Security subscription is $7/month per line and auto-renews unless canceled.
• To avoid being charged again, cancel at least 24 hours before your next payment date or before your current billing period ends.
• If you pay for your subscription on your AT&T wireless bill you can manage or cancel your service in the ActiveArmor app in the Settings menu > Change subscription. Or you can manage or cancel in the AT&T app (myAT&T) under “Active add-ons".
• If you pay through your Apple account: go to Settings on your iPhone > your name (Apple ID) > Subscriptions > AT&T ActiveArmor > Cancel Subscription (or Manage), then follow the prompts.
• After you cancel Advanced, you can still use the free ActiveArmor mobile security features.
• Payments are non-refundable, except as required by law. For details, visit https://www.att.com/support/article/wireless/KM1252909/
Visit www.att.com/activearmorapp for details.
Visit www.att.com/legal/terms.activeArmorMobileSecurity.html for the full AT&T ActiveArmor mobile security Terms of Service.
AT&T ActiveArmor mobile security (FREE) service includes: *
• Auto Fraud & Spam Call Blocking
• Call Routing Settings
• My Block List
• My Contacts
• Device Security Alerts
• Data Breach Alerts
*Requires compatible device/service and download of ActiveArmor app. Other terms and restr’s apply. May not detect all threats and may inadvertently block wanted calls; can adjust settings in app. Data charges may apply.
The following free features only work for AT&T wireless customers: Auto Fraud Call Blocking, Spam Call Blocking, Call Routing Settings, My Block List, My Contacts, and Caller ID.
If you upgrade to ActiveArmor Advanced Mobile Security, you get all the free features plus these additional features:**
• Caller ID
• Reverse Number Lookup
• Public Wi-Fi Protection (VPN & Wi-Fi Alerts)
• Safe Browsing/Banking/Shopping
• $1M Identity Theft Insurance
• Credit Monitoring
• Payday Loan Monitoring
• Identity Monitoring
• Social media ID Protection
• Lost Wallet Recovery
• ID Restoration
• Password Manager
**The AT&T Advanced Mobile Security subscription is $7/month per line and auto-renews unless canceled.
• To avoid being charged again, cancel at least 24 hours before your next payment date or before your current billing period ends.
• If you pay for your subscription on your AT&T wireless bill you can manage or cancel your service in the ActiveArmor app in the Settings menu > Change subscription. Or you can manage or cancel in the AT&T app (myAT&T) under “Active add-ons".
• If you pay through your Apple account: go to Settings on your iPhone > your name (Apple ID) > Subscriptions > AT&T ActiveArmor > Cancel Subscription (or Manage), then follow the prompts.
• After you cancel Advanced, you can still use the free ActiveArmor mobile security features.
• Payments are non-refundable, except as required by law. For details, visit https://www.att.com/support/article/wireless/KM1252909/
Visit www.att.com/activearmorapp for details.
Visit www.att.com/legal/terms.activeArmorMobileSecurity.html for the full AT&T ActiveArmor mobile security Terms of Service.
🆕 What's New · v7.8.1
• Spam and junk text message filtering is now provided entirely through iOS native filtering capabilities.
• Minor design updates and navigation refinements for a smoother experience.
• Customers can now delete their vault data without removing the service.
• Bug Fixes
• Minor design updates and navigation refinements for a smoother experience.
• Customers can now delete their vault data without removing the service.
• Bug Fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- AT&T ActiveArmor®
- Developer
- AT&T Services, Inc.
- Bundle ID
- com.att.mobilesecurity
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $750.0K ($700.0K – $800.0K)AI medium
- AI annual estimate
- $9.0M/yr
- ML model estimate / mo
- $29.6K/mo
- Top-grossing rank
- 🇺🇸#17 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "AT&T ActiveArmor®" is estimated to generate between $700,000 and $800,000 in monthly revenue, with a monthly estimate of $750,000. This translates to an estimated annual revenue of $9,000,000.
Sources mentioned: Sensor Tower, Adapty
Citations: sensortower.com · sensortower.com
⭐Recent App Store Reviews49 latest · avg 2.33★ · 22.4% 5★ · 55.1% 1★
5★11 (22%)
4★4 (8%)
3★2 (4%)
2★5 (10%)
1★27 (55%)
+0 ratings/week
Praise: great ×7 amazing ×3 best ×2 love ×2Complaints: crash ×2 scam ×2 terrible ×2 worst ×1 bug ×1
Top positive
★★★★★ AT&T
Me and somebody would always be together and he’s doing that really activated my app and I trust him and I trust AT&T in my Apple phone. They’re always amazing. They filter and make sure all the calls are real cause not people trying to…
★★★★★ Security
Good Job ✌️👏…
Top negative
★☆☆☆☆ ActiveArmor won't work on iOS 15.6
I believe AT&T should provide more options for users with older iPhones. I am paying for ActiveArmor/VPN, but it doesn't work on my iOS 15.6. Apple is equally responsible for this issue. I'm disappointed.…
★☆☆☆☆ And that’s why!
I personally prefer to use the VPN of my choosing than from the company my data is already storing all my information on every device.
It’s just a personal choice!…
📈Ratings growth81,631 ratings+56% lifetimeShow 3-year history estimate ▾
Tracked (22 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
📊Category Rank Trajectory#17 now · best #16 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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