AT&T ActiveArmor®
77
Quality Score
Strong
✍️ Bumetric analysis
“
AT&T ActiveArmor® is an iOS app from AT&T Services, Inc. in the Utilities category, currently rated 4.2★ across 87,240 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 77: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
476 snapshots on record
Rating
4.2
Reviews
87,240 reviews
Forecast Revenue / mo
$600K
Snapshots tracked
476
since May 2025
🤖Also on Android
$396/mo · 87K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 📦 Asset bundle (236 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-14925 |
| ⚙ 9.2y maintenance × ~1-person team | +$54K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$18.0M
↳ What it would sell for · not monthly revenue
Marketplace range $13.5M – $23.5M · 30× MRR multiple
💸
~129× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 📅 9.2y proven track record | +20% |
| 🏷 Utilities category multiple | -10% |
Final multiple
30× MRR
👥 Estimated audience size
12.0M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
270K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 9.2y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 236 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-02 · 21 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 21 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 64/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.2
Product Quality
8.4
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
9.8
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.19★ across 87,240 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (87,240 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| Mature app (9y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Good rating (4.2★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- AT&T ActiveArmor®
- Developer
- AT&T Services, Inc.
- Bundle ID
- com.att.mobilesecurity
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 17+
- Languages
- EN
Company
- Website
- www.att.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $600K/mo
- Top-grossing rank
- 🇺🇸#24 /100
- All-time revenue
- Not found
- Pricing
- $7.00 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth87,240 ratings+17777% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #24 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#24 now · best #24 · worst #25
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
AT&T ActiveArmor mobile security helps keep your phone and personal data safe from cyber threats. Get spam blocking, fraud detection, identity and financial protection in one powerful solution with AT&T ActiveArmor.
AT&T ActiveArmor mobile security (FREE) service includes: *
• Auto Fraud & Spam Call Blocking
• Call Routing Settings
• My Block List
• My Contacts
• Device Security Alerts
• Data Breach Alerts… View full description on the official store →
AT&T ActiveArmor mobile security (FREE) service includes: *
• Auto Fraud & Spam Call Blocking
• Call Routing Settings
• My Block List
• My Contacts
• Device Security Alerts
• Data Breach Alerts… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 236 MB🔞 17+📱 iOS 16.4+🔖 v8.0-3c955b7🔄 updated 3w ago🌐 EN📂 Utilities💰 Paid📺 Ad-supported💎 IAP $7.00 per item🚀 Launched 2017 (9y old)
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
⭐
Rating ↓ 4.50 → 4.19 (dropped 0.31★)
2026-09
📸
Refreshed store screenshots — 7 of 7 updated
2026-09
🔧
Shipped update — v7.9.0 → v8.0-3c955b7
→ 30 days after: revenue −$13.3K/mo · rating −0.31★ · reviews +5,078 high confidence
2026-06
🔧
Shipped update — v7.8.1 → v7.9.0
→ 30 days after: reviews +191 high confidence
2026-05
⭐
Rating ↑ 1.80 → 4.50 (improved 2.70★)
→ 30 days after: reviews +255 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +255 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.71★ · reviews +79,416 high confidence
2026-03
⭐
Rating ↑ 1.80 → 4.50 (improved 2.70★)
→ 30 days after: rating +2.71★ · reviews +79,416 high confidence
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.18★ · reviews +93 high confidence
2025-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.17★ · reviews +62 high confidence
2025-06
⭐
Rating ↑ 1.00 → 2.01 (improved 1.01★)
→ 30 days after: rating −0.17★ · reviews +62 high confidence
2025-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.95★ · reviews +117 high confidence
2025-06
⭐
Rating ↑ 1.89 → 2.20 (improved 0.31★)
→ 30 days after: rating +1.04★ · reviews +79 low · multiple changes
2025-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.04★ · reviews +79 low · multiple changes
2025-06
⭐
Rating ↑ 1.33 → 1.86 (improved 0.53★)
→ 30 days after: rating +1.05★ · reviews +75 low · multiple changes
2025-06
⭐
Rating ↑ 1.00 → 1.40 (improved 0.40★)
→ 30 days after: rating +1.05★ · reviews +75 low · multiple changes
2025-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +1.00★ · reviews +73 low · multiple changes
📸
Store Page History
7 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 2
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 3
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 4
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 5
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 6
2 ver.
2 ver.
2026-08-07
2026-09-10
🧪
Tech & Domain Intel — att.com
- Tech stack
- Google Workspace · Apple Pay / Sign in with Apple · Microsoft 365 · Atlassian (Jira/Confluence)
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for AT&T ActiveArmor®: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by AT&T Services, Inc.
View all →📦 Portfolio summaryBIG studio
34apps·$6.0M/mocombined
✓ Diversified — top app contributes 25%; risk spread across portfolio
About this analysis
Why high confidence: 87,240 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does AT&T ActiveArmor® make per month?▴
Based on our ML-calibrated revenue forecast, AT&T ActiveArmor® earns approximately $600K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is AT&T ActiveArmor® profitable?▴
With estimated build cost $140K and monthly revenue $600K, AT&T ActiveArmor® looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does AT&T ActiveArmor® have?▴
Estimated audience: ~12.0M lifetime downloads, ~1.4M monthly active users, and ~270K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like AT&T ActiveArmor®?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is AT&T ActiveArmor® built with?▴
Our heuristic places AT&T ActiveArmor® on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is AT&T ActiveArmor® still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 21 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would AT&T ActiveArmor® sell for?▴
Estimated acquisition value: $18.0M (marketplace range $13.5M – $23.5M). Calculated as 30× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was AT&T ActiveArmor® last updated?▴
AT&T ActiveArmor® last shipped a new version on 2026-09-02 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes AT&T ActiveArmor®?▴
AT&T ActiveArmor® is published by AT&T Services, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is AT&T ActiveArmor®'s BU Score?▴
AT&T ActiveArmor® has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.