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70
BU Score
Strong

AT&T ActiveArmor®

4.5 ✍️ Editor
✍️ BU Analytics Review

AT&T ActiveArmor® is an iOS app from AT&T Services, Inc. in the Utilities category, currently rated 4.5★ across 81,612 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 70Strong (healthy traction). For a Utilities app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (81,612 ratings)METRIC
+$5,500
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.5★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
Established app (7y old)METRIC
+$800
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 233 MB🔞 4+📱 iOS 16.4+🔖 v7.8.1🔄 updated 1w ago🌐 EN📂 Utilities💰 Free🚀 Launched 2018 (7y old)

📝 About this app

AT&T ActiveArmor mobile security helps keep your phone and personal data safe from cyber threats. Get spam blocking, fraud detection, identity and financial protection in one powerful solution with AT&T ActiveArmor.

AT&T ActiveArmor mobile security (FREE) service includes: *
• Auto Fraud & Spam Call Blocking
• Call Routing Settings
• My Block List
• My Contacts
• Device Security Alerts
• Data Breach Alerts

*Requires compatible device/service and download of ActiveArmor app. Other terms and restr’s apply. May not detect all threats and may inadvertently block wanted calls; can adjust settings in app. Data charges may apply.

The following free features only work for AT&T wireless customers: Auto Fraud Call Blocking, Spam Call Blocking, Call Routing Settings, My Block List, My Contacts, and Caller ID.

If you upgrade to ActiveArmor Advanced Mobile Security, you get all the free features plus these additional features:**
• Caller ID
• Reverse Number Lookup
• Public Wi-Fi Protection (VPN & Wi-Fi Alerts)
• Safe Browsing/Banking/Shopping
• $1M Identity Theft Insurance
• Credit Monitoring
• Payday Loan Monitoring
• Identity Monitoring
• Social media ID Protection
• Lost Wallet Recovery
• ID Restoration
• Password Manager

**The AT&T Advanced Mobile Security subscription is $7/month per line and auto-renews unless canceled.
• To avoid being charged again, cancel at least 24 hours before your next payment date or before your current billing period ends.
• If you pay for your subscription on your AT&T wireless bill you can manage or cancel your service in the ActiveArmor app in the Settings menu > Change subscription. Or you can manage or cancel in the AT&T app (myAT&T) under “Active add-ons".
• If you pay through your Apple account: go to Settings on your iPhone > your name (Apple ID) > Subscriptions > AT&T ActiveArmor > Cancel Subscription (or Manage), then follow the prompts.
• After you cancel Advanced, you can still use the free ActiveArmor mobile security features.
• Payments are non-refundable, except as required by law. For details, visit https://www.att.com/support/article/wireless/KM1252909/

Visit www.att.com/activearmorapp for details.
Visit www.att.com/legal/terms.activeArmorMobileSecurity.html for the full AT&T ActiveArmor mobile security Terms of Service.

🆕 What's New · v7.8.1

• Spam and junk text message filtering is now provided entirely through iOS native filtering capabilities.
• Minor design updates and navigation refinements for a smoother experience.
• Customers can now delete their vault data without removing the service.
• Bug Fixes

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
AT&T ActiveArmor®
Developer
AT&T Services, Inc.
Bundle ID
com.att.mobilesecurity
App Store URL
Open in App Store
Category
Utilities
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$750.0K ($700.0K – $800.0K)AI medium
AI annual estimate
$9.0M/yr
ML model estimate / mo
$29.6K/mo
Top-grossing rank
🇺🇸#17 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "AT&T ActiveArmor®" is estimated to generate between $700,000 and $800,000 in monthly revenue, with a monthly estimate of $750,000. This translates to an estimated annual revenue of $9,000,000.
Sources mentioned: Sensor Tower, Adapty
Recent App Store Reviews49 latest · avg 2.33★ · 22.4% 5★ · 55.1% 1★
5★
11 (22%)
4★
4 (8%)
3★
2 (4%)
2★
5 (10%)
1★
27 (55%)
+0 ratings/week
Praise: great ×7 amazing ×3 best ×2 love ×2Complaints: crash ×2 scam ×2 terrible ×2 worst ×1 bug ×1
Top positive
★★★★★ AT&T
Me and somebody would always be together and he’s doing that really activated my app and I trust him and I trust AT&T in my Apple phone. They’re always amazing. They filter and make sure all the calls are real cause not people trying to…
★★★★★ Security
Good Job ✌️👏…
Top negative
★☆☆☆☆ ActiveArmor won't work on iOS 15.6
I believe AT&T should provide more options for users with older iPhones. I am paying for ActiveArmor/VPN, but it doesn't work on my iOS 15.6. Apple is equally responsible for this issue. I'm disappointed.…
★☆☆☆☆ And that’s why!
I personally prefer to use the VPN of my choosing than from the company my data is already storing all my information on every device. It’s just a personal choice!…
📈Ratings growth81,631 ratings+56% lifetimeShow 3-year history estimate ▾May 2023Sep 2025May 2026
Tracked (22 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
US#17
📊Category Rank Trajectory#17 now · best #16 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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