66
BU Score
Solid
easypaisa – a digital bank
✍️ BU Analytics Review
“
easypaisa – a digital bank is an iOS app from Easypaisa bank limited in the Finance category, currently rated 4.6★ across 6,978 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 66 — Solid (established niche player). For a Finance app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (6,978 ratings)METRIC | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
May 25
Aug 25
Sep 25
Oct 25
Nov 25
Feb 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 308 MB🔞 4+📱 iOS 15.0+🔖 v5.7.1🔄 updated 1w ago🌐 EN, UR📂 Finance💰 Free🚀 Launched 2017 (9y old)
📝 About this app
easypaisa digital bank lets you skip the hassle of going to the bank and enjoy effortless financial solutions anywhere.
Send money, get mobile load, activate packages, or start saving, do it all!
Psst.. did we mention that you will get Rs. 100 as sign-up reward?
Introducing Term Deposits
Start investing with plans as short as 7 days, tailored to your financial goals. Enjoy guaranteed profits and a fully digital experience!
Key features:
- Monthly Account limit of up to Rs. 25 lakh
- Biometric verification within easypaisa app
- No hidden charges on transfers or payments
Get ready to make your life easy in so many ways:
Transfer money
easypaisa app has made sending money easy across Pakistan. You can transfer money to any of the following:
· any bank account like HBL Konnect, UBL, Meezan, Alfalah, Allied, Askari, NBP etc.
· easypaisa account
· Mobile wallets like JazzCash, SadaPay, NayaPay etc.
· WhatsApp
· CNIC number
· Raast Transfer
Free, instant, and secure transfer from easypaisa app to anyone
Save and earn rewards daily
Subscribe to daily rewards diamond plan and receive rewards of up to 10.5% annually
Save for your saving goals with savings pocket and earn rewards on timely payments!
Pay Bills
Pay all utility bills in one app:
· electricity (IESCO, PESCO, K-Electric etc.)
· gas (SNGPL, SSGC)
· telephone (PTCL, SCO)
· internet (Nayatel etc.)
· water (CDA etc.)
· government fees (e-Challan, FBR - Mobile Tax, etc.)
Set reminders to pay bills
Subscribe to bundles of Telenor, Zong, Ufone or Jazz, ONIC, ROX.
Get data bundles for Facebook, Instagram, WhatsApp, TikTok.
Enjoy SMS or call packages
275+ Mobile packages for all networks
Pay your post-paid bills
Schedule your mobile load & packages payments
Donate your zakat/charity through easypaisa digital bank app to 50+ donation organizations (including Shaukat Khanum, Edhi, Alkhidmat, MTJ, Indus Hospital, TCF etc.)
Easycash
Apply for easycash loan without any documents and get up to Rs. 25,000 in your account.
Tenor: Day of disbursement to no less than 60 Days
Loan Amount: PKR 200 - PKR 25,000
Max APR: 32%-40% (customer is not charged more than 32% - 40% in a year for a loan)
Personal Loans are only available to Pakistan Citizens in the territory of Pakistan
Privacy Policy: https://easypaisa.com.pk/privacy-policy/
Example of a loan with easypaisa:
Loan Amount: PKR 20,000
Tenor: No less than 60 Days
Service Fee: 32%
Total service fee: PKR 6,400
Disbursed Amount: 20,000
Repayment Amount: 26,400
Repaying your loan is now more convenient! You can pay off your dues through easypaisa app
Top-up wallets
Avail discounts when you recharge your Daraz or M-Tag Wallets
Invite & earn
Invite your friends to register on easypaisa and get cashback for both of you
Scan & pay
Enjoy instant QR payments at merchants nationwide
Scan and pay with any banking app using easypaisa Raast QR
Participate in competitions to win prizes
One Rupee Game
Win iPhone, iPad, Apple watch, Samsung phones etc.
Insurance
Protect yourself and your loved ones with insurance starting at just Rs. 1 along with hassle-free documentation and one-click subscription!
Order food from restaurants
Travel across Pakistan by booking hotels, flights and buses
Get movie tickets
Any complaints? Receive customer support from easypaisa!
You can now update your personal information, file a complaint about a failed bank transfer, cancel a CNIC transaction, or alter the pin on your debit card using easypaisa app.
Follow us
facebook.com/easypaisa
instragam.com/easypaisa
tiktok.com/easypaisa
Visit us
easypaisa.com.pk
Address
Head Office 19-C, 9th Commercial Lane, Main Zamzama Boulevard, Phase 5 DHA Karachi Pakistan
Send money, get mobile load, activate packages, or start saving, do it all!
Psst.. did we mention that you will get Rs. 100 as sign-up reward?
Introducing Term Deposits
Start investing with plans as short as 7 days, tailored to your financial goals. Enjoy guaranteed profits and a fully digital experience!
Key features:
- Monthly Account limit of up to Rs. 25 lakh
- Biometric verification within easypaisa app
- No hidden charges on transfers or payments
Get ready to make your life easy in so many ways:
Transfer money
easypaisa app has made sending money easy across Pakistan. You can transfer money to any of the following:
· any bank account like HBL Konnect, UBL, Meezan, Alfalah, Allied, Askari, NBP etc.
· easypaisa account
· Mobile wallets like JazzCash, SadaPay, NayaPay etc.
· CNIC number
· Raast Transfer
Free, instant, and secure transfer from easypaisa app to anyone
Save and earn rewards daily
Subscribe to daily rewards diamond plan and receive rewards of up to 10.5% annually
Save for your saving goals with savings pocket and earn rewards on timely payments!
Pay Bills
Pay all utility bills in one app:
· electricity (IESCO, PESCO, K-Electric etc.)
· gas (SNGPL, SSGC)
· telephone (PTCL, SCO)
· internet (Nayatel etc.)
· water (CDA etc.)
· government fees (e-Challan, FBR - Mobile Tax, etc.)
Set reminders to pay bills
Subscribe to bundles of Telenor, Zong, Ufone or Jazz, ONIC, ROX.
Get data bundles for Facebook, Instagram, WhatsApp, TikTok.
Enjoy SMS or call packages
275+ Mobile packages for all networks
Pay your post-paid bills
Schedule your mobile load & packages payments
Donate your zakat/charity through easypaisa digital bank app to 50+ donation organizations (including Shaukat Khanum, Edhi, Alkhidmat, MTJ, Indus Hospital, TCF etc.)
Easycash
Apply for easycash loan without any documents and get up to Rs. 25,000 in your account.
Tenor: Day of disbursement to no less than 60 Days
Loan Amount: PKR 200 - PKR 25,000
Max APR: 32%-40% (customer is not charged more than 32% - 40% in a year for a loan)
Personal Loans are only available to Pakistan Citizens in the territory of Pakistan
Privacy Policy: https://easypaisa.com.pk/privacy-policy/
Example of a loan with easypaisa:
Loan Amount: PKR 20,000
Tenor: No less than 60 Days
Service Fee: 32%
Total service fee: PKR 6,400
Disbursed Amount: 20,000
Repayment Amount: 26,400
Repaying your loan is now more convenient! You can pay off your dues through easypaisa app
Top-up wallets
Avail discounts when you recharge your Daraz or M-Tag Wallets
Invite & earn
Invite your friends to register on easypaisa and get cashback for both of you
Scan & pay
Enjoy instant QR payments at merchants nationwide
Scan and pay with any banking app using easypaisa Raast QR
Participate in competitions to win prizes
One Rupee Game
Win iPhone, iPad, Apple watch, Samsung phones etc.
Insurance
Protect yourself and your loved ones with insurance starting at just Rs. 1 along with hassle-free documentation and one-click subscription!
Order food from restaurants
Travel across Pakistan by booking hotels, flights and buses
Get movie tickets
Any complaints? Receive customer support from easypaisa!
You can now update your personal information, file a complaint about a failed bank transfer, cancel a CNIC transaction, or alter the pin on your debit card using easypaisa app.
Follow us
facebook.com/easypaisa
instragam.com/easypaisa
tiktok.com/easypaisa
Visit us
easypaisa.com.pk
Address
Head Office 19-C, 9th Commercial Lane, Main Zamzama Boulevard, Phase 5 DHA Karachi Pakistan
🆕 What's New · v5.7.1
Enhance security features and improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- easypaisa – a digital bank
- Developer
- Easypaisa bank limited
- Bundle ID
- com.telenor.easypaisa
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, UR
Company
- Website
- www.easypaisa.com.pk
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $695/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth6,978 ratings+35% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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