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66
BU Score
Solid

easypaisa – a digital bank

4.6 ✍️ Editor
✍️ BU Analytics Review

easypaisa – a digital bank is an iOS app from Easypaisa bank limited in the Finance category, currently rated 4.6★ across 6,978 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 66Solid (established niche player). For a Finance app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Excellent rating (4.6★)METRIC
+$2,200
bugsREVIEW
−$1,800
cancelledREVIEW
−$1,500
Low install base (6,978 ratings)METRIC
+$1,500
Mature app (9y old)METRIC
+$1,500
slowREVIEW
−$1,200
support teamREVIEW
+$900
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
May 25
Aug 25
Sep 25
Oct 25
Nov 25
Feb 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 308 MB🔞 4+📱 iOS 15.0+🔖 v5.7.1🔄 updated 1w ago🌐 EN, UR📂 Finance💰 Free🚀 Launched 2017 (9y old)

📝 About this app

easypaisa digital bank lets you skip the hassle of going to the bank and enjoy effortless financial solutions anywhere.

Send money, get mobile load, activate packages, or start saving, do it all!

Psst.. did we mention that you will get Rs. 100 as sign-up reward?

Introducing Term Deposits
Start investing with plans as short as 7 days, tailored to your financial goals. Enjoy guaranteed profits and a fully digital experience!

Key features:

- Monthly Account limit of up to Rs. 25 lakh
- Biometric verification within easypaisa app
- No hidden charges on transfers or payments

Get ready to make your life easy in so many ways:

Transfer money
easypaisa app has made sending money easy across Pakistan. You can transfer money to any of the following:

· any bank account like HBL Konnect, UBL, Meezan, Alfalah, Allied, Askari, NBP etc.
· easypaisa account
· Mobile wallets like JazzCash, SadaPay, NayaPay etc.
· WhatsApp
· CNIC number
· Raast Transfer

Free, instant, and secure transfer from easypaisa app to anyone

Save and earn rewards daily
Subscribe to daily rewards diamond plan and receive rewards of up to 10.5% annually

Save for your saving goals with savings pocket and earn rewards on timely payments!

Pay Bills
Pay all utility bills in one app:

· electricity (IESCO, PESCO, K-Electric etc.)
· gas (SNGPL, SSGC)
· telephone (PTCL, SCO)
· internet (Nayatel etc.)
· water (CDA etc.)
· government fees (e-Challan, FBR - Mobile Tax, etc.)

Set reminders to pay bills

Subscribe to bundles of Telenor, Zong, Ufone or Jazz, ONIC, ROX.
Get data bundles for Facebook, Instagram, WhatsApp, TikTok.
Enjoy SMS or call packages
275+ Mobile packages for all networks
Pay your post-paid bills
Schedule your mobile load & packages payments

Donate your zakat/charity through easypaisa digital bank app to 50+ donation organizations (including Shaukat Khanum, Edhi, Alkhidmat, MTJ, Indus Hospital, TCF etc.)

Easycash
Apply for easycash loan without any documents and get up to Rs. 25,000 in your account.

Tenor: Day of disbursement to no less than 60 Days

Loan Amount: PKR 200 - PKR 25,000
Max APR: 32%-40% (customer is not charged more than 32% - 40% in a year for a loan)
Personal Loans are only available to Pakistan Citizens in the territory of Pakistan
Privacy Policy: https://easypaisa.com.pk/privacy-policy/
Example of a loan with easypaisa:
Loan Amount: PKR 20,000
Tenor: No less than 60 Days
Service Fee: 32%
Total service fee: PKR 6,400
Disbursed Amount: 20,000
Repayment Amount: 26,400
Repaying your loan is now more convenient! You can pay off your dues through easypaisa app

Top-up wallets
Avail discounts when you recharge your Daraz or M-Tag Wallets

Invite & earn
Invite your friends to register on easypaisa and get cashback for both of you

Scan & pay
Enjoy instant QR payments at merchants nationwide
Scan and pay with any banking app using easypaisa Raast QR
Participate in competitions to win prizes

One Rupee Game
Win iPhone, iPad, Apple watch, Samsung phones etc.

Insurance
Protect yourself and your loved ones with insurance starting at just Rs. 1 along with hassle-free documentation and one-click subscription!

Order food from restaurants
Travel across Pakistan by booking hotels, flights and buses
Get movie tickets

Any complaints? Receive customer support from easypaisa!

You can now update your personal information, file a complaint about a failed bank transfer, cancel a CNIC transaction, or alter the pin on your debit card using easypaisa app.

Follow us
facebook.com/easypaisa

instragam.com/easypaisa

tiktok.com/easypaisa

Visit us
easypaisa.com.pk

Address
Head Office 19-C, 9th Commercial Lane, Main Zamzama Boulevard, Phase 5 DHA Karachi Pakistan

🆕 What's New · v5.7.1

Enhance security features and improvements.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
easypaisa – a digital bank
Developer
Easypaisa bank limited
Bundle ID
com.telenor.easypaisa
App Store URL
Open in App Store
Category
Finance
Content rating
4+
Languages
EN, UR

Company

Website
www.easypaisa.com.pk
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$695/mo
Top-grossing rank
Outside top 100 in US Finance
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
📈Ratings growth6,978 ratings+35% lifetimeShow 3-year history estimate ▾May 2023Nov 2024May 2026
Tracked (55 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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