How much does easypaisa – a digital bank make per month?

Based on our ML-calibrated revenue forecast, easypaisa – a digital bank earns approximately $6.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like easypaisa – a digital bank?

Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes easypaisa – a digital bank?

easypaisa – a digital bank is published by Easypaisa Bank Limited on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is easypaisa – a digital bank's BU Score?

easypaisa – a digital bank has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

easypaisa – a digital bank

Quality Score

Excellent

easypaisa – a digital bank

Name: easypaisa – a digital bank — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: easypaisa – a digital bank revenue, easypaisa – a digital bank app analytics, mobile app revenue estimate, Finance revenue, Android app revenue

High confidence

4.6 ✍️ Editor

✍️ bumetric analysis

“

This digital bank directly targets users seeking a comprehensive mobile-first financial solution, competing with traditional banks and other fintech apps offering money transfers, bill payments, and savings. Its strong user rating, backed by over four million reviews, indicates significant market penetration and user satisfaction, signaling a mature product with established traction. The app is clearly past its early growth stage, demonstrating widespread adoption. In the finance category, while this app is free, a common monetization strategy for similar platforms involves transaction-based fees for certain services, premium subscription tiers for advanced features like higher interest rates on savings, or partnerships with merchants for in-app purchases. Given its current scale, exploring a freemium model with value-added services could be a logical next step to diversify revenue streams beyond potential interchange fees.

BU Score 84 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$6.0K

per month

→

12-mo forecast

$6.2K – $13.0K

per month

→

24-mo forecast

$7.7K – $23.1K

per month

MID tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🍎Also on iOS

easypaisa – a digital bank

—/mo · 6K ratings · 4.6★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$125K

↳ What it cost to build · not monthly revenue

Likely range $95K – $170K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.8y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Finance complexity ×1.60	+$30K
🌐 Cross-platform reach (iOS + Android)	+$44K

Total estimate $125K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$125K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $150K · 20× MRR multiple

💸 ~1.0× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Finance category multiple	+15%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 20× MRR

👥 Estimated audience size

248.0M

Lifetime downloads (US-equivalent)

Monthly active

69.0M

Daily active

27.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Finance engagement	~60 installs / rating
🔁 Finance D30 retention	28%
📍 DAU / MAU stickiness	0.40

DAU / MAU 40% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$6.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$5.7K – $9.5K

12 months

$6.2K – $13.0K

24 months

$7.7K – $23.1K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 48/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

4.8

Product Quality

9.2

Revenue Strength

3.8

Monetization Maturity

1.0

Defensibility

4.5

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Modest — $4K - $9K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.59★ across 4,136,784 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $108K-$192K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (4,136,784 ratings)METRIC		+$12,000
Excellent rating (4.6★)METRIC		+$2,200
Mature app (10y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: easypaisa – a digital bank
Developer: Easypaisa Bank Limited
Bundle ID: pk.com.telenor.phoenix
App Store URL: Open in App Store
Category: Finance
Content rating: Not found
Languages: Not found

Company

Website: easypaisa.com.pk
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $6.0K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth4,136,784 ratings+19% lifetimeShow 3-year history estimate ▾

Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

🚀Version Release Timeline2 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

easypaisa digital bank lets you skip the hassle of going to the bank and enjoy effortless financial solutions anywhere.

Send money, get mobile load, activate packages, or start saving, do it all!

Psst.. did we mention that you will get Rs. 100 as sign-up reward?

Multiply your impact this Ramzan. Donate your Zakat, Fidya, or charity via easypaisa digital bank app to 60+ trusted organizations like Shaukat Khanum, SIUT, Edhi, Alkhidmat, MTJ, Indus Hospital, TCF & more. For every donation you make, easypaisa adds 5% (Rs. 1 for every Rs. 20 donated).

🥁 Introducing Term Deposits… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v2.10.4🔄 updated 0d ago📂 Finance💰 Free

📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔧

Shipped update — v2.10.0 → v2.10.4

→ 30 days after: reviews +113,490 high confidence

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +113,490 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for easypaisa – a digital bank: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →