80
BU Score
Excellent
Bath & Body Works | B&BW
✍️ BU Analytics Review
“
Bath & Body Works | B&BW is an iOS app from Bath & Body Works Brand Management, Inc. in the Shopping category, currently rated 4.9★ across 1,941,561 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 80 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,941,561 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 140 MB🔞 4+📱 iOS 17.0+🔖 v12.0.2🔄 updated 1w ago🌐 EN📂 Shopping💰 Free🚀 Launched 2017 (8y old)
📝 About this app
Download the top-rated app and make shopping Bath & Body Works even better—online and in stores. Discover today’s best deals, stay up on the latest scent drops and turn on push notifications so you never miss what’s new.
Become a Rewards member to unlock even more app-exclusive features:
• Earn points toward FREE products (up to an $18.95 value, exclusions apply*)
• Track your points anytime
• Keep rewards and offers ready to use in your wallet
• Get early access to new scents, sneak peeks and more
• Celebrate your birthday with a special surprise
*Excludes Wallflowers® plugs, candle & soap accessories, PocketBac® holders, car fragrance holders, sponges and socks.
Become a Rewards member to unlock even more app-exclusive features:
• Earn points toward FREE products (up to an $18.95 value, exclusions apply*)
• Track your points anytime
• Keep rewards and offers ready to use in your wallet
• Get early access to new scents, sneak peeks and more
• Celebrate your birthday with a special surprise
*Excludes Wallflowers® plugs, candle & soap accessories, PocketBac® holders, car fragrance holders, sponges and socks.
🆕 What's New · v12.0.2
Talk about an upgrade!
We made some improvements for a smoother experience (and said bye to some bugs, too).
Keep the feedback coming—we appreciate it, as always.
We made some improvements for a smoother experience (and said bye to some bugs, too).
Keep the feedback coming—we appreciate it, as always.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Bath & Body Works | B&BW
- Developer
- Bath & Body Works Brand Management, Inc.
- Bundle ID
- com.bathandbodyworks.app
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1895675718
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Bath & Body Works | B&BW" does not generate direct revenue through in-app purchases, as indicated by Sensor Tower. Its primary function is to facilitate overall sales for Bath & Body Works through its e-commerce platform and potentially drive in-store traffic. Therefore, direct revenue attributable solely to the app is considered negligible or zero.
Sources mentioned: Sensor Tower, Reddit
Citations: sensortower.com
⭐Recent App Store Reviews49 latest · avg 2.06★ · 12.2% 5★ · 46.9% 1★
5★6 (12%)
4★1 (2%)
3★6 (12%)
2★13 (27%)
1★23 (47%)
+0 ratings/week
Praise: love ×8 great ×3 amazing ×2 perfect ×1 best ×1Complaints: terrible ×3 worst ×3 crash ×2 broken ×2 bug ×2
Top positive
★★★★★ I love the loyalty program
it's so much fun for gifting to friends, family coworkers, yourself;) i have to much fun also the customer service is amazing i ended up not ever getting my package im assuming bc the shipping courier things totally happen but they wer…
★★★★★ Customer service rating
I would like to commend your employee Mylan in your Indian lake Tennessee store that went above and beyond helping me with my purchase. She was very helpful and a joy having her check my purchases.…
Top negative
★☆☆☆☆ It doesn't work
This app doesn't work at all. I have deleted it reinstalled and have multiple other apps on my phone that work perfectly fine but this app actually refuses to work on my phone no matter what I try.…
★☆☆☆☆ Terrible
I can’t even sign in. It keeps telling me. Hmm...
We've updated our account requirements. Tap below to update your account on our website. Come back to the app to sign in when you've finished!…
📈Ratings growth1,941,574 ratings+60% lifetimeShow 3-year history estimate ▾
Tracked (41 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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