75
BU Score
Strong
Carter's
✍️ BU Analytics Review
“
Carter's is an iOS app from Carter's Retail, Inc. in the Shopping category, currently rated 4.9★ across 171,202 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 75 — Strong (healthy traction). For a Shopping app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (171,202 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 183 MB🔞 4+📱 iOS 17.0+🔖 v10.8.0🔄 updated 5d ago🌐 EN📂 Shopping💰 Free🚀 Launched 2017 (8y old)
📝 About this app
The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more.
Key Features:
- Shop all 5 brands in one place
- Quickly check local store inventory
- Choose curbside pickup or same-day delivery (where available)
- Track and redeem Carter's Rewards
- Stay up to date with app-exclusive launches
- Easily browse soft, sustainable essentials for every age and stage
Save time, stay inspired, and shop confidently — right from your phone.
Key Features:
- Shop all 5 brands in one place
- Quickly check local store inventory
- Choose curbside pickup or same-day delivery (where available)
- Track and redeem Carter's Rewards
- Stay up to date with app-exclusive launches
- Easily browse soft, sustainable essentials for every age and stage
Save time, stay inspired, and shop confidently — right from your phone.
🆕 What's New · v10.8.0
We’re always working to make your shopping experience faster, easier, and more enjoyable. In this release, we’re excited to introduce passwordless login, making it even simpler to sign in and get straight to shopping! No passwords to remember, just quick and secure access.
This update also includes performance improvements, bug fixes, and behind-the-scenes enhancements to keep everything running smoothly. Don’t forget to enable automatic updates so you never miss the latest features and improvements!
This update also includes performance improvements, bug fixes, and behind-the-scenes enhancements to keep everything running smoothly. Don’t forget to enable automatic updates so you never miss the latest features and improvements!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Carter's
- Developer
- Carter's Retail, Inc.
- Bundle ID
- com.carters.prod.ios
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Carter's: Baby, Toddler, and Children's Clothes
- Description
- Shop for baby clothing, baby necessities and essentials at Carter’s, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.7K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/carters
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.carters.com/crib-notes-blog
- Press / News
- Not found
Contacts & Socials
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources provide overall company revenue for Carter's, Inc., and e-commerce revenue for carters.com (excluding app usage), but do not offer specific revenue estimates for the 'Carter's' iOS app.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Seeking Alpha, TradingView, FT.com, Stock Analysis, Grips Intelligence, Placer.ai Blog
⭐Recent App Store Reviews49 latest · avg 3.92★ · 65.3% 5★ · 18.4% 1★
5★32 (65%)
4★3 (6%)
3★1 (2%)
2★4 (8%)
1★9 (18%)
+0 ratings/week
Praise: love ×17 great ×8 best ×5 excellent ×3 recommend ×2Complaints: overpriced ×1 expensive ×1 terrible ×1 bug ×1
Top positive
★★★★★ 💙
I love the clothes in this store…
★★★★★ Love Love Love this shop!
What a great site!…
Top negative
★☆☆☆☆ Captcha method is obnoxious
The app is unusable when you have to confirm you’re not a bot every time you click a button. Want to view an item? Hold down this button for 20 seconds. Want to change the size it is? Hold down the button again! Want to add it to the cart??…
★☆☆☆☆ Doesn’t work
Went to order and the app logged me out, wants me to reset my password but the email it sends me loops me back to sign in without making a new password, customer service was absolutely no help…
📈Ratings growth171,202 ratings+10% lifetimeShow 3-year history estimate ▾
Tracked (43 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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