Prequel: Foto Filter & Effekte
85
Quality Score
Excellent
✍️ bumetric analysis
“
Prequel: Foto Filter & Effekte is an iOS app from Prequel Inc. in the Photo & Video category, currently rated 4.7★ across 334,207 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 85: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$938K
per month
→
12-mo forecast
$994K – $1529K
per month
→
24-mo forecast
$1.2M – $2.2M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (359 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $275K · 18× MRR multiple
💸
~1.4× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
46.5M
Lifetime downloads (US-equivalent)
Monthly active
8.3M
Daily active
2.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$938K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$924K – $1.3M
12 months
$994K – $1.5M
24 months
$1.2M – $2.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.1
Product Quality
9.5
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
5.6
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $375K - $2064K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 334,207 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.9M-$30.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (334,207 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (15 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.96
We gave the engine an espresso shot and told it to chill less.
Translation: faster tools, snappier edits, very few reasons to leave the app.
Translation: faster tools, snappier edits, very few reasons to leave the app.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Prequel: Foto Filter & Effekte
- Developer
- Prequel Inc.
- Bundle ID
- com.aiarlabs.prequel
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- EN, FR, DE, ID, IT, JA, KO, PL, PT, RU, ZH, ES, TH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.5K/mo
- Top-grossing rank
- 🇩🇪#11 /100 🇫🇷#11 /100 🇨🇦#11 /100 🇮🇳#11 /100 🇦🇺#12 /100 🇬🇧#14 /100 🇧🇷#17 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- apps.apple.com/us/app/foxtale-self-he…
- About page
- apps.apple.com/us/iphone/story/id1896…
📈Ratings growth334,207 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (37 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇩🇪DE#11 /100
🇫🇷FR#11 /100
🇨🇦CA#11 /100
🇮🇳IN#11 /100
🇦🇺AU#12 /100
🇬🇧GB#14 /100
🇧🇷BR#17 /100
🇺🇸US#21 /100
🇯🇵JP#43 /100
📊Category Rank Trajectory#11 now · best #11 · worst #11
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Create aesthetic edits with Prequel and iconic effects like DISCO, DIAMOND, BLING, TEAL, MIAMI, PRISM, VHS, and D3D. Prequel helps you bring your ideas to life.
FREE FEATURES
• 800+ EFFECTS and FILTERS to match any style.
• TEMPLATES: create high-quality aesthetic videos in one tap.
• D3D: create amazing 3D moving pictures easily and add trendy effects.
• TEXT: 30+ custom fonts to add text to your photos and videos.
• MUSIC: add tracks to your videos to enhance the mood.
• STICKERS: add gifs, emojis, and stickers to your photos.… View full description on the official store →
FREE FEATURES
• 800+ EFFECTS and FILTERS to match any style.
• TEMPLATES: create high-quality aesthetic videos in one tap.
• D3D: create amazing 3D moving pictures easily and add trendy effects.
• TEXT: 30+ custom fonts to add text to your photos and videos.
• MUSIC: add tracks to your videos to enhance the mood.
• STICKERS: add gifs, emojis, and stickers to your photos.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 359 MB🔞 12+📱 iOS 16.0+🔖 v2.96🔄 updated 0d ago🌐 EN, FR, DE, ID, IT +10📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v2.95 → v2.96
→ 30 days after: revenue +$11.5K/mo · reviews +2,504 high confidence
2026-06
🔧
Shipped update — v2.94 → v2.95
→ 30 days after: revenue +$11.5K/mo · reviews +2,763 high confidence
2026-06
🔧
Shipped update — v2.93.1 → v2.94
→ 30 days after: reviews +2,714 high confidence
2026-05
🔧
Shipped update — v2.92 → v2.93.1
→ 30 days after: reviews +2,487 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +2,300 medium · co-occurring
2026-03
⭐
Rating ↑ 2.01 → 4.60 (improved 2.59★)
→ 30 days after: reviews +13 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +13 high confidence
2025-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +48 high confidence
2025-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.06★ · reviews +73 high confidence
2025-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +48 high confidence
2025-05
⭐
Rating ↓ 2.50 → 1.97 (dropped 0.53★)
→ 30 days after: rating −0.07★ · reviews +48 high confidence
2025-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.60★ · reviews +109 high confidence
2025-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.53★ · reviews +61 low · multiple changes
2025-04
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
→ 30 days after: rating −0.53★ · reviews +61 low · multiple changes
2025-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.53★ · reviews +61 low · multiple changes
2025-04
⭐
Rating ↑ 1.00 → 2.33 (improved 1.33★)
→ 30 days after: rating −0.53★ · reviews +61 low · multiple changes
2025-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.53★ · reviews +61 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #4Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
filters·#4🇺🇸photo editor·#26🇺🇸video editor·#30🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.61718★ | 15,425 | 4.61718★ this version |
| 🇧🇷 BR | 4.78791★ | 76,643 | 4.78791★ this version |
| 🇨🇦 CA | 4.60559★ | 25,116 | 4.60559★ this version |
| 🇩🇪 DE | 4.57279★ | 20,882 | 4.57279★ this version |
| 🇫🇷 FR | 4.6413★ | 32,336 | 4.6413★ this version |
| 🇬🇧 GB | 4.61758★ | 35,785 | 4.61758★ this version |
| 🇮🇳 IN | 4.63534★ | 31,421 | 4.63534★ this version |
| 🇯🇵 JP | 4.63959★ | 16,803 | 4.63959★ this version |
| 🇺🇸 US | 4.74242★ | 339,097 | 4.74242★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Prequel: Foto Filter & Effekte: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Prequel Inc.
View all →📦 Portfolio summaryINDIE studio
5apps·$26K/mocombined
✓ Diversified — top app contributes 43%; risk spread across portfolio
About this analysis
Why high confidence: 334,207 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Prequel make per month?▴
Based on our ML-calibrated revenue forecast, Prequel earns approximately $11K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Prequel?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Prequel?▴
Prequel is published by Prequel Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Prequel's BU Score?▴
Prequel has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.