PREQUEL: Photo Editor, Filters
78
Quality Score
Strong
✍️ Bumetric analysis
“
PREQUEL: Photo Editor, Filters is an Android app from Prequel Inc. in the Photography category, currently rated 4.5★ across 395,930 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Photography app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
6 snapshots on record
Rating
4.5
Reviews
395,930 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
6
since May 2026
ONE-TIME · BUILD
💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Photography complexity ×1.35 | +$20K |
| 🌐 Cross-platform reach (iOS + Android) | +$44K |
| ⚙ 6.4y maintenance × ~1-person team | +$38K |
Total estimate
$165K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$26.5M
↳ What it would sell for · not monthly revenue
Marketplace range $20.0M – $34.5M · 38× MRR multiple
💸
~161× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 📅 6.4y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
38× MRR
👥 Estimated audience size
33.0M
Lifetime downloads (US-equivalent)
Monthly active
3.6M
Daily active
900K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photography engagement | ~120 installs / rating |
| 📅 6.4y of rating accumulation | -30% |
| 🔁 Photography D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.25 |
DAU / MAU
25% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Photography |
| 📦 Compact Android bundle | → Native Kotlin |
💀 Maintenance status
Active
5%
Last shipped 2026-10-01 · 10 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 10 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 60/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.1
Product Quality
9.1
Revenue Strength
5.8
Monetization Maturity
4.0
Defensibility
7.6
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.53★ across 392,409 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (395,930 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| highly recommendREVIEW | +$1,400 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PREQUEL: Photo Editor, Filters
- Developer
- Prequel Inc.
- Bundle ID
- com.prequel.app
- App Store URL
- Open in App Store
- Category
- Photography
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- prequel.app
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.49 - $49.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Prequel is an all-in-one editor app with photo filters, video effects for Reels, and presets for your photos & videos. Be visually creative, in one tap and let followers feel your mood!
Vintage camera effects for pictures, retro photo filters and video filters, which you can use for your amazing Reels! Presets for your photos! And so many other video and photo editing tools! You will always achieve standout content with our unique app—with its fonts for text on photo, stickers, Vintage, Film, Cartoon, Grain, VHS, Anime, Y2K, and other video and photo filters and effects you can be visually… View full description on the official store →
Vintage camera effects for pictures, retro photo filters and video filters, which you can use for your amazing Reels! Presets for your photos! And so many other video and photo editing tools! You will always achieve standout content with our unique app—with its fonts for text on photo, stickers, Vintage, Film, Cartoon, Grain, VHS, Anime, Y2K, and other video and photo filters and effects you can be visually… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v2.5.0🔄 updated 1w ago📂 Photography💰 Free💎 IAP $0.49 - $49.99 per item🚀 Launched 2020 (6y old)
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 7 of 7 updated
2026-09
🔧
Shipped update — v2.2.2 → v2.3.2
→ 30 days after: reviews +4,732 low · multiple changes
2026-08
📸
Refreshed store screenshots — 7 of 7 updated
→ 30 days after: reviews +4,732 medium · co-occurring
2026-08
🔧
Shipped update — v2.2.2 → v2.2.2
→ 30 days after: reviews +9,004 low · multiple changes
2026-06
🔧
Shipped update — v2.1.0 → v2.2.2
→ 30 days after: reviews +3,482 high confidence
2026-05
🔧
Shipped update — v1.100.0 → v2.1.0
→ 30 days after: reviews +4,958 high confidence
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +4,958 high confidence
📸
Store Page History
14 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
3 ver.
3 ver.
2026-05-06
2026-08-11
2026-09-10
Slot 2
3 ver.
3 ver.
2026-05-06
2026-08-11
2026-09-10
Slot 3
3 ver.
3 ver.
2026-05-06
2026-08-11
2026-09-10
Slot 4
3 ver.
3 ver.
2026-05-06
2026-08-11
2026-09-10
Slot 5
3 ver.
3 ver.
2026-05-06
2026-08-11
2026-09-10
Slot 6
3 ver.
3 ver.
2026-05-06
2026-08-11
2026-09-10
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for PREQUEL: Photo Editor, Filters: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Prequel Inc.
View all →📦 Portfolio summaryBIG studio
5apps·$1.7M/mocombined
Lead-app heavy — top app contributes 55%
About this analysis
Why high confidence: 395,930 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does PREQUEL make per month?▴
Based on our ML-calibrated revenue forecast, PREQUEL earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is PREQUEL profitable?▴
With estimated build cost $165K and monthly revenue $700K, PREQUEL looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does PREQUEL have?▴
Estimated audience: ~33.0M lifetime downloads, ~3.6M monthly active users, and ~900K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like PREQUEL?▴
Browse the full Photography category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is PREQUEL built with?▴
Our heuristic places PREQUEL on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is PREQUEL still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 10 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would PREQUEL sell for?▴
Estimated acquisition value: $26.5M (marketplace range $20.0M – $34.5M). Calculated as 38× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was PREQUEL last updated?▴
PREQUEL last shipped a new version on 2026-10-01 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes PREQUEL?▴
PREQUEL is published by Prequel Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PREQUEL's BU Score?▴
PREQUEL has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.