Bed and Bale
46
Quality Score
Emerging
Bed and Bale
by Virginia Smith
Low confidence
✍️ Bumetric analysis
“
Bed and Bale is an iOS app from Virginia Smith in the Travel category, currently rated 2.6★ across 80 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 46: Emerging (early traction worth watching). For a Travel app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.6K
per month
→
12-mo forecast
$2.3K – $8.3K
per month
→
24-mo forecast
$2.1K – $19.2K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
57 snapshots on record
Rating
2.6
Reviews
80 reviews
Forecast Revenue / mo
$2.6K
Snapshots tracked
57
since Jul 2018
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.7y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Travel complexity ×1.30 | +$15K |
| ⚙ 8.6y maintenance × ~1-person team | +$51K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 14× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 8.6y proven track record | +20% |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 40 MB |
| 🏷 Category context | Travel |
| 📦 Small-mid iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Likely abandoned
82%
Last shipped 2025-01-02 · 629 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 1y 8mo since last update | Likely deprioritized |
| 👥 Small user base (80 ratings) + 8.6y old | +10% (solo-project pattern) |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.6K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$2.2K – $5.2K
12 months
$2.3K – $8.3K
24 months
$2.1K – $19.2K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 35/100INDIE TIERlimited signalGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
2.1
Revenue Strength
3.4
Monetization Maturity
1.0
Defensibility
4.2
Market Position
2.0
Operational Safety
5.0
- 💰 Revenue: Modest — $1K - $6K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.65★ across 80 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 628d ago — possibly dormant.
- ⚠️ Risk: Elevated — dormant (628d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 18-32× monthly = $47K-$84K. Portfolio play ($14K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| Below-average rating (2.6★)METRIC | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (80 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.0.0
Updated UI: Refreshed the app with the latest Material Design guidelines for a more modern and seamless user experience.
Compatibility Improvements: Updated all underlying frameworks to support the latest iOS version and devices.… Full release notes →
Compatibility Improvements: Updated all underlying frameworks to support the latest iOS version and devices.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Bed and Bale
- Developer
- Virginia Smith
- Bundle ID
- com.brainyapps.bedandbale
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $2.6K/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth81 ratings+8000% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Simplify Your Horse Travel with Bed and Bale
Whether you're planning a journey or dealing with unexpected situations on the road, Bed and Bale is your ultimate companion for equine travel. Find everything you need to ensure the safety and comfort of you and your horse at every stage of your trip.
For Travelers:
Search for nearby services, including nightly boarding, veterinarians, farriers, tack stores, and hay & feed suppliers.
Plan your route with confidence and find trusted options wherever you go.
For Businesses:… View full description on the official store →
Whether you're planning a journey or dealing with unexpected situations on the road, Bed and Bale is your ultimate companion for equine travel. Find everything you need to ensure the safety and comfort of you and your horse at every stage of your trip.
For Travelers:
Search for nearby services, including nightly boarding, veterinarians, farriers, tack stores, and hay & feed suppliers.
Plan your route with confidence and find trusted options wherever you go.
For Businesses:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 40 MB🔞 4+📱 iOS 14.0+🔖 v4.0.0🔄 updated 1y ago🌐 EN📂 Travel💰 Paid🚀 Launched 2018 (8y old)
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.17★ medium · co-occurring
2019-05
⭐
Rating ↓ 3.57 → 3.25 (dropped 0.32★)
→ 30 days after: rating −0.14★ high confidence
2019-04
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
→ 30 days after: rating −0.08★ high confidence
2019-03
⭐
Rating ↑ 2.67 → 3.00 (improved 0.33★)
→ 30 days after: rating +0.33★ high confidence
2019-03
⭐
Rating ↑ 2.67 → 3.25 (improved 0.58★)
→ 30 days after: rating +0.33★ high confidence
2019-02
⭐
Rating ↑ 2.00 → 2.67 (improved 0.67★)
→ 30 days after: rating +0.33★ high confidence
2018-11
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
2018-07
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 0★ | 0 | — |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 3.33333★ | 51 | 3.33333★ this version |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇬🇧 GB | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 2.62963★ | 81 | 2.62963★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
About this analysis
Why low confidence: only 80 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
9 answers · auto-generated from this app's public dataHow much does Bed and Bale make per month?▴
Based on our ML-calibrated revenue forecast, Bed and Bale earns approximately $2.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Bed and Bale profitable?▴
With estimated build cost $115K and monthly revenue $2.6K, Bed and Bale looks slow ROI — payback period is around 3.7 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
What apps are like Bed and Bale?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Bed and Bale built with?▴
Our heuristic places Bed and Bale on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Bed and Bale still actively maintained?▴
Maintenance status: Likely abandoned (82% abandonment risk). Last shipped version was 1+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Bed and Bale sell for?▴
Estimated acquisition value: $35K (marketplace range $25K – $45K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Bed and Bale last updated?▴
Bed and Bale last shipped a new version on 2025-01-02 — more than 1 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Bed and Bale?▴
Bed and Bale is published by Virginia Smith on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Bed and Bale's BU Score?▴
Bed and Bale has a BU Score of 46/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.