Colortone: Filter Photo Editor
67
Quality Score
Solid
Colortone: Filter Photo Editor
by Bonnie Curtis
Medium confidence
✍️ bumetric analysis
“
Colortone: Filter Photo Editor is an iOS app from Bonnie Curtis in the Photo & Video category, currently rated 4.3★ across 6,870 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 67: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$8.4K
per month
→
12-mo forecast
$8.7K – $18.1K
per month
→
24-mo forecast
$10.7K – $32.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (488 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 15× MRR multiple
💸
~1.1× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
Final multiple
15× MRR
👥 Estimated audience size
960K
Lifetime downloads (US-equivalent)
Monthly active
170K
Daily active
51K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$8.4K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$7.9K – $13.2K
12 months
$8.7K – $18.1K
24 months
$10.7K – $32.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersRevenue Strength
3.9
Product Quality
7.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.0
Operational Safety
10.0
Founder Strength
5.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $5K - $12K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.27★ across 6,870 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $150K-$267K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| premiumREVIEW | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (6,870 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Good rating (4.3★)METRIC | +$800 | |
| Localized (9 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.5.8
Golden Haze and 2016 just entered the chat. One’s giving desert sunset, one’s giving “I peaked at a festival in 2016 and I’m not sorry.” Your weekend content called, she’s ready.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Colortone: Filter Photo Editor
- Developer
- Bonnie Curtis
- Bundle ID
- com.colorpresets.colourtone
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, PL, PT, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.4K/mo
- Top-grossing rank
- 🇦🇺#50 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth6,870 ratings+25% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇦🇺
AU
Top-grossing rank: #50 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#50 now · best #47 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Make your photos and videos look like you have a creative team. You don't. You have Colourtone.
Clean, vintage, film-inspired, or full analog chaos. Filters, grain, glow, and pro tools that make your camera roll look premium in seconds. No Lightroom learning curve required.
NEW: Spring Break filter. 90s camcorder warmth, VHS scan lines, and blown-out highlights for photo and video.
FILTERS THAT ACTUALLY LOOK LIKE FILM
Not "vintage" in a fake sepia way. Real film energy, built for modern creators.… View full description on the official store →
Clean, vintage, film-inspired, or full analog chaos. Filters, grain, glow, and pro tools that make your camera roll look premium in seconds. No Lightroom learning curve required.
NEW: Spring Break filter. 90s camcorder warmth, VHS scan lines, and blown-out highlights for photo and video.
FILTERS THAT ACTUALLY LOOK LIKE FILM
Not "vintage" in a fake sepia way. Real film energy, built for modern creators.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 488 MB🔞 4+📱 iOS 15.0+🔖 v5.5.8🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +4📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +20 high confidence
2026-05
⭐
Rating ↑ 3.28 → 4.27 (improved 0.99★)
→ 30 days after: reviews +20 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.98★ · reviews +6,363 medium · co-occurring
2026-03
⭐
Rating ↓ 4.07 → 3.30 (dropped 0.77★)
→ 30 days after: reviews +5 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +6 medium · co-occurring
2026-03
⭐
Rating ↑ 3.29 → 4.07 (improved 0.78★)
→ 30 days after: reviews +6 medium · co-occurring
2021-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +47 medium · co-occurring
2021-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +96 medium · co-occurring
2020-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +49 medium · co-occurring
2020-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +49 medium · co-occurring
2020-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-12
⭐
Rating ↓ 3.00 → 2.60 (dropped 0.40★)
2020-12
⭐
Rating ↓ 3.33 → 3.00 (dropped 0.33★)
2020-12
⭐
Rating ↑ 2.00 → 2.50 (improved 0.50★)
2020-12
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #17Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
filters·#17🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — colourtone.app
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.2759★ | 6,930 | 4.2759★ this version |
| 🇬🇧 GB | 4.07847★ | 1,695 | 4.07847★ this version |
| 🇩🇪 DE | 3.94207★ | 328 | 3.94207★ this version |
| 🇫🇷 FR | 4.00893★ | 336 | 4.00893★ this version |
| 🇯🇵 JP | 4.13333★ | 15 | 4.13333★ this version |
| 🇨🇦 CA | 3.86667★ | 630 | 3.86667★ this version |
| 🇦🇺 AU | 4.3193★ | 1,259 | 4.3193★ this version |
| 🇧🇷 BR | 4.19876★ | 805 | 4.19876★ this version |
| 🇮🇳 IN | 3.74194★ | 31 | 3.74194★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Colortone: Filter Photo Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 6,870 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Colortone make per month?▴
Based on our ML-calibrated revenue forecast, Colortone earns approximately $9.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Colortone?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Colortone?▴
Colortone is published by Bonnie Curtis on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Colortone's BU Score?▴
Colortone has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.