Reel Maker
72
Quality Score
Strong
Reel Maker
Medium confidence
✍️ bumetric analysis
“
Reel Maker is an iOS app from Video Bakery Ltd. in the Photo & Video category, currently rated 4.7★ across 8,040 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 72: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (84 MB) | +$13K |
| ⚙ Photo & Video complexity ×1.55 | +$35K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 17× MRR multiple
💸
~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
1.1M
Lifetime downloads (US-equivalent)
Monthly active
195K
Daily active
58K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
8.5
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
4.6
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 8,040 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (8,040 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.4.15
- We’ve fixed a major export issue: Resolved black screen problem during video export (caused by memory limitations on certain older devices)
- Ongoing fixes for a smoother experience.
If you like our app, please consider rating us 5 stars. Thank you :)
- Ongoing fixes for a smoother experience.
If you like our app, please consider rating us 5 stars. Thank you :)
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Reel Maker
- Developer
- Video Bakery Ltd.
- Bundle ID
- co.videobakery.ReelsEditor
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.1K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth8,040 ratings+2374% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Reel Maker is a video reel editor app for your social media. It helps you easily create high-quality reels and stories to add mojo to your videos and gain more likes and followers!
This is the perfect tool for quick video editing, that shows off your ideas and makes a splash on social media. Post high-quality clips and start making the most of your editing skills.
Features:
▶ Reels Templates
▶ Trim & Custom Transitions
▶ +250,000 Music Songs
▶ Stock Photos & Videos
▶ Add Texts & GIFs
▶ High-quality Effects & Overlays
▶ Manage Projects
▶ Edit Video or Photo
▶ Use also for Stories… View full description on the official store →
This is the perfect tool for quick video editing, that shows off your ideas and makes a splash on social media. Post high-quality clips and start making the most of your editing skills.
Features:
▶ Reels Templates
▶ Trim & Custom Transitions
▶ +250,000 Music Songs
▶ Stock Photos & Videos
▶ Add Texts & GIFs
▶ High-quality Effects & Overlays
▶ Manage Projects
▶ Edit Video or Photo
▶ Use also for Stories… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 84 MB🔞 4+📱 iOS 13.0+🔖 v1.4.15🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↑ 3.91 → 4.70 (improved 0.79★)
→ 30 days after: revenue +$3.9K/mo · rating +0.79★ · reviews +7,540 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$3.9K/mo · rating +0.79★ · reviews +7,540 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$3.9K/mo · rating +0.80★ · reviews +7,414 medium · co-occurring
2023-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +38 high confidence
2023-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ · reviews +78 high confidence
2022-12
⭐
Rating ↑ 4.00 → 4.39 (improved 0.39★)
→ 30 days after: rating +0.05★ · reviews +40 high confidence
2022-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ · reviews +40 high confidence
2022-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.44★ · reviews +91 high confidence
2022-11
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.39★ · reviews +51 high confidence
2022-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-11
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2022-11
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2022-11
🚀
First tracked snapshot — initial data captured
2022-11
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.7001★ | 8,156 | 4.7001★ this version |
| 🇬🇧 GB | 4.67385★ | 1,113 | 4.67385★ this version |
| 🇩🇪 DE | 4.52071★ | 676 | 4.52071★ this version |
| 🇫🇷 FR | 4.67669★ | 133 | 4.67669★ this version |
| 🇯🇵 JP | 4.49437★ | 89 | 4.49437★ this version |
| 🇨🇦 CA | 4.56121★ | 490 | 4.56121★ this version |
| 🇦🇺 AU | 4.64889★ | 675 | 4.64889★ this version |
| 🇧🇷 BR | 4.7381★ | 42 | 4.7381★ this version |
| 🇮🇳 IN | 4.53925★ | 2,153 | 4.53925★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Reel Maker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Video Bakery Ltd.
View all →📦 Portfolio summaryINDIE studio
2apps·$4K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 8,040 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Reel Maker make per month?▴
Based on our ML-calibrated revenue forecast, Reel Maker earns approximately $4.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Reel Maker?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Reel Maker?▴
Reel Maker is published by Video Bakery Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Reel Maker's BU Score?▴
Reel Maker has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.