WhatsApp Business
88
Quality Score
Excellent
✍️ Bumetric analysis
“
WhatsApp Business is an iOS app from WhatsApp Inc. in the Business category, currently rated 4.7★ across 1,507,083 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 88: Excellent (strong product-market fit). For a Business app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.3M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
506 snapshots on record
Rating
4.7
Reviews
1,507,083 reviews
Forecast Revenue / mo
$1.4M
Snapshots tracked
506
since Dec 2025
🤖Also on Android
$223/mo · 24.6M ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$180K
↳ What it cost to build · not monthly revenue
Likely range $135K – $245K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (362 MB) | +$40K |
| ⚙ Business complexity ×1.50 | +$45K |
| ⚙ 7.5y maintenance × ~1-person team | +$44K |
Total estimate
$180K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$32.5M
↳ What it would sell for · not monthly revenue
Marketplace range $24.0M – $42.0M · 23× MRR multiple
💸
~181× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 7.5y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Business category multiple | +10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
23× MRR
👥 Estimated audience size
68.5M
Lifetime downloads (US-equivalent)
Monthly active
10.0M
Daily active
3.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 📅 7.5y of rating accumulation | -30% |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 362 MB |
| 🏷 Category context | Business |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-23 · 4 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 4 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousRevenue Strength
6.1
Product Quality
9.4
Market Position
2.0
Growth Velocity
5.0
Defensibility
5.4
Operational Safety
10.0
Founder Strength
5.7
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.69★ across 1,507,083 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,507,083 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| Multilingual (39 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.37.76
We update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- WhatsApp Business
- Developer
- WhatsApp Inc.
- Bundle ID
- net.whatsapp.WhatsAppSMB
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 12+
- Languages
- AR, BN, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, GU, HE, HI, HU, ID, GA, IT, JA, KO, MS, MR, NB, FA, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, UR, VI
Company
- Website
- Not found
- Tagline
- Message privately
- Description
- Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.4M/mo
- Top-grossing rank
- 🇧🇷#2 /100 🇮🇳#2 /100 🇩🇪#6 /100 🇬🇧#10 /100 🇫🇷#12 /100 🇨🇦#18 /99 🇦🇺#40 /99
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/profile.php?id=100064758… · instagram instagram.com/whatsapp/?hl=en · twitter x.com/whatsapp · youtube youtube.com/channel/UCAuerig2N-RZWJT8…
- Not found
- Phone
- Not found
- Contact page
- whatsapp.com/contact
- About page
- whatsapp.com/about
📈Ratings growth1,509,399 ratings+337573% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇧🇷BR#2 /100
🇮🇳IN#2 /100
🇩🇪DE#6 /100
🇬🇧GB#10 /100
🇫🇷FR#12 /100
🇨🇦CA#18 /99
🇦🇺AU#40 /99
🇺🇸US#41 /100
📊Category Rank Trajectory#2 now · best #2 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
About this app
Everything you love about WhatsApp plus built-in tools for business
WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business.
You get free calls* and free international messaging* plus business features to help you do more with conversations.
Download the app to get business benefits like these:
• Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity.… View full description on the official store →
Everything you love about WhatsApp plus built-in tools for business
WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business.
You get free calls* and free international messaging* plus business features to help you do more with conversations.
Download the app to get business benefits like these:
• Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 362 MB🔞 12+📱 iOS 15.1+🔖 v26.37.76🔄 updated 4d ago🌐 AR, BN, CA, HR, CS +34📂 Business💰 Paid🚀 Launched 2019 (7y old)
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v26.27.72 → v26.32.75
→ 30 days after: reviews +18,996 medium · co-occurring
2026-07
🔧
Shipped update — v26.23.73 → v26.27.72
→ 30 days after: revenue +$10.3K/mo · reviews +39,450 high confidence
2026-06
🔧
Shipped update — v26.17.74 → v26.23.73
→ 30 days after: revenue +$10.3K/mo · reviews +47,352 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +26,898 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +39 high confidence
2026-03
⭐
Rating ↑ 3.30 → 4.70 (improved 1.40★)
→ 30 days after: reviews +39 high confidence
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.34★ · reviews +232 high confidence
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.16★ · reviews +241 low · multiple changes
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.08★ · reviews +205 low · multiple changes
2025-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +1.08★ · reviews +201 medium · co-occurring
2025-12
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
→ 30 days after: rating +1.08★ · reviews +201 medium · co-occurring
🧪
Tech & Domain Intel — whatsapp.com
- Tech stack
- Microsoft 365 · Google Workspace · Meta (Facebook) Ads
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.68478★ | 1,510,658 | 4.68478★ this version |
| 🇬🇧 GB | 4.7504★ | 238,681 | 4.7504★ this version |
| 🇩🇪 DE | 4.6937★ | 159,295 | 4.6937★ this version |
| 🇫🇷 FR | 4.5907★ | 211,242 | 4.5907★ this version |
| 🇯🇵 JP | 4.68478★ | 12,525 | 4.68478★ this version |
| 🇨🇦 CA | 4.75584★ | 122,346 | 4.75584★ this version |
| 🇦🇺 AU | 4.72006★ | 52,330 | 4.72006★ this version |
| 🇧🇷 BR | 4.82529★ | 1,364,926 | 4.82529★ this version |
| 🇮🇳 IN | 4.64259★ | 1,180,186 | 4.64259★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for WhatsApp Business: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by WhatsApp Inc.
View all →📦 Portfolio summaryBIG studio
2apps·$1.4M/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
Similar apps in Business
About this analysis
Why high confidence: 1,507,083 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does WhatsApp Business make per month?▴
Based on our ML-calibrated revenue forecast, WhatsApp Business earns approximately $1.4M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is WhatsApp Business profitable?▴
With estimated build cost $180K and monthly revenue $1.4M, WhatsApp Business looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does WhatsApp Business have?▴
Estimated audience: ~68.5M lifetime downloads, ~10.0M monthly active users, and ~3.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like WhatsApp Business?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is WhatsApp Business built with?▴
Our heuristic places WhatsApp Business on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is WhatsApp Business still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 4 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would WhatsApp Business sell for?▴
Estimated acquisition value: $32.5M (marketplace range $24.0M – $42.0M). Calculated as 23× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was WhatsApp Business last updated?▴
WhatsApp Business last shipped a new version on 2026-09-23 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes WhatsApp Business?▴
WhatsApp Business is published by WhatsApp Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is WhatsApp Business's BU Score?▴
WhatsApp Business has a BU Score of 88/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.