Scentbird Perfume Box
78
Quality Score
Strong
✍️ Bumetric analysis
“
Scentbird Perfume Box is an iOS app from Scentbird, Inc. in the Shopping category, currently rated 4.8★ across 81,828 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
174 snapshots on record
Rating
4.8
Reviews
81,828 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
174
since Apr 2023
🤖Also on Android
$269/mo · 40K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.6y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (107 MB) | +$22K |
| ⚙ Shopping complexity ×1.30 | +$21K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~1.1× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
18× MRR
👥 Estimated audience size
8.2M
Lifetime downloads (US-equivalent)
Monthly active
975K
Daily active
175K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.7
Market Position
0.9
Growth Velocity
5.0
Defensibility
5.3
Operational Safety
10.0
Founder Strength
4.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.85★ across 81,828 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (81,828 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.72.1
We've been polishing the little details behind the scenes so your fragrance discovery stays as smooth as your favorite scent. As always, we're refining the experience so you can keep exploring. Thank you for being part of the Scentbird community. New scents, same great app.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Scentbird Perfume Box
- Developer
- Scentbird, Inc.
- Bundle ID
- com.scentbird.ios
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth86,534 ratings+19302% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Discover a world of fragrance right at your fingertips with the Scentbird app. Scentbird offers a monthly perfume subscription plan that lets you choose from over 900 fragrances. Take 50% off your first month and receive a 30-day supply of fragrance for only $8.97 + a free case. Indulge in a new designer scent every 30 days and continually explore a wide library of scents suitable for every mood, occasion, and season. Discover various scented luxuries such as full-size bottles, discovery sets, luxe car fresheners, candles, and more – ideal for gifting or treating yourself.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 107 MB🔞 4+📱 iOS 16.0+🔖 v3.72.1🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
19 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v3.70 → v3.72.1
→ 30 days after: reviews +1,492 high confidence
2026-07
🔧
Shipped update — v3.69 → v3.70
→ 30 days after: revenue +$1.9K/mo · reviews +1,361 high confidence
2026-06
🔧
Shipped update — v3.67.2 → v3.69
→ 30 days after: revenue +$1.9K/mo · reviews +3,214 medium · co-occurring
2026-05
⭐
Rating ↑ 2.87 → 4.85 (improved 1.98★)
→ 30 days after: reviews +1,853 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,853 medium · co-occurring
2026-03
⭐
Rating ↑ 2.86 → 4.80 (improved 1.94★)
→ 30 days after: rating +1.95★ · reviews +78,840 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.95★ · reviews +78,840 high confidence
2023-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +15 medium · co-occurring
2023-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +23 low · multiple changes
2023-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.09★ · reviews +22 high confidence
2023-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.15★ · reviews +16 high confidence
2023-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.09★ · reviews +8 high confidence
2023-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.22★ · reviews +9 medium · co-occurring
2023-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.22★ · reviews +9 low · multiple changes
2023-04
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
→ 30 days after: rating +0.22★ · reviews +9 low · multiple changes
2023-04
⭐
Rating ↑ 2.50 → 3.00 (improved 0.50★)
→ 30 days after: rating +0.22★ · reviews +9 medium · co-occurring
2023-04
⭐
Rating ↑ 1.50 → 2.67 (improved 1.17★)
→ 30 days after: rating +0.22★ · reviews +9 medium · co-occurring
2023-04
⭐
Rating ↑ 1.00 → 1.50 (improved 0.50★)
→ 30 days after: rating +0.22★ · reviews +9 medium · co-occurring
2023-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.22★ · reviews +9 medium · co-occurring
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.84827★ | 86,984 | 4.84827★ this version |
| 🇬🇧 GB | 4.81395★ | 344 | 4.81395★ this version |
| 🇨🇦 CA | 4.76021★ | 2,302 | 4.76021★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Scentbird Perfume Box: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Scentbird, Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$10K/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why high confidence: 81,828 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Scentbird Perfume Box make per month?▴
Based on our ML-calibrated revenue forecast, Scentbird Perfume Box earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Scentbird Perfume Box profitable?▴
With estimated build cost $95K and monthly revenue $5.0K, Scentbird Perfume Box looks break-even-grade — payback period sits around 1.6 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Scentbird Perfume Box have?▴
Estimated audience: ~8.2M lifetime downloads, ~975K monthly active users, and ~175K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Scentbird Perfume Box?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Scentbird Perfume Box sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Scentbird Perfume Box?▴
Scentbird Perfume Box is published by Scentbird, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Scentbird Perfume Box's BU Score?▴
Scentbird Perfume Box has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.