BeReal: Photos & Friends Daily
83
Quality Score
Excellent
BeReal: Photos & Friends Daily
High confidence
✍️ bumetric analysis
“
BeReal: Photos & Friends Daily is an iOS app from BeReal in the Social Networking category, currently rated 4.8★ across 1,145,949 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 83: Excellent (strong product-market fit). For a Social Networking app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$3.5M
per month
→
12-mo forecast
$3.7M – $5.7M
per month
→
24-mo forecast
$4.4M – $8.2M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.9y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (356 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $75K · 20× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Social Networking category multiple | +5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
103.0M
Lifetime downloads (US-equivalent)
Monthly active
25.5M
Daily active
14.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$3.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$3.5M – $4.7M
12 months
$3.7M – $5.7M
24 months
$4.4M – $8.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 52/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
4.5
Product Quality
9.5
Revenue Strength
6.5
Monetization Maturity
1.0
Defensibility
3.6
Market Position
1.5
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 1,145,949 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $63.0M-$112.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,145,949 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (14 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.81.0
We’ve been busy behind the scenes, making sure your BeReal experience is as smooth and authentic as it should be.
Here’s what we’ve done:
Squashed pesky bugs, so nothing gets in the way of your real moments.… Full release notes →
Here’s what we’ve done:
Squashed pesky bugs, so nothing gets in the way of your real moments.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- BeReal: Photos & Friends Daily
- Developer
- BeReal
- Bundle ID
- AlexisBarreyat.BeReal
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 12+
- Languages
- NL, EN, FR, DE, HI, ID, IT, JA, KO, PT, ES, SV, ZH, TR
Company
- Website
- Not found
- Tagline
- BeReal
- Description
- Your daily dose of real life.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.3K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,147,744 ratings+81% lifetimeShow 3-year history estimate ▾
Tracked (25 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
BeReal is the simplest photo-sharing app where you and your friends post once a day to show what you’re really up to.
Every day at a random time, everyone gets the same two-minute window to take and share a photo. The camera snaps both the front and back simultaneously, capturing the real moment. No filters — just real life, as it happens.
You won’t find influencers here. You’ll find your friends making coffee, walking to class, lying on the floor, laughing at nothing, or stuck in traffic. It’s not about looking perfect.… View full description on the official store →
Every day at a random time, everyone gets the same two-minute window to take and share a photo. The camera snaps both the front and back simultaneously, capturing the real moment. No filters — just real life, as it happens.
You won’t find influencers here. You’ll find your friends making coffee, walking to class, lying on the floor, laughing at nothing, or stuck in traffic. It’s not about looking perfect.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 356 MB🔞 12+📱 iOS 17.0+🔖 v4.81.0🔄 updated 0d ago🌐 NL, EN, FR, DE, HI +9📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v4.78.1 → v4.79.1
→ 30 days after: reviews +1,028 medium · co-occurring
2026-06
🔧
Shipped update — v4.78.0 → v4.78.1
→ 30 days after: reviews +2,100 low · multiple changes
2026-06
🔧
Shipped update — v4.77.2 → v4.78.0
→ 30 days after: reviews +2,100 low · multiple changes
2026-06
🔧
Shipped update — v4.77.0 → v4.77.2
→ 30 days after: reviews +2,766 low · multiple changes
2026-06
🔧
Shipped update — v4.76.1 → v4.77.0
→ 30 days after: reviews +2,766 low · multiple changes
2026-05
🔧
Shipped update — v4.74.3 → v4.76.1
→ 30 days after: reviews +3,887 medium · co-occurring
2026-05
🔧
Shipped update — v4.74.2 → v4.74.3
→ 30 days after: reviews +4,823 low · multiple changes
2026-05
🔧
Shipped update — v4.74.0 → v4.74.2
→ 30 days after: reviews +3,940 low · multiple changes
2026-05
⭐
Rating ↑ 3.82 → 4.77 (improved 0.95★)
→ 30 days after: reviews +3,940 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +3,940 medium · co-occurring
2026-03
⭐
Rating ↑ 3.82 → 4.70 (improved 0.88★)
→ 30 days after: revenue +$8.1M/mo · rating +0.89★ · reviews +1,133,860 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$8.1M/mo · rating +0.89★ · reviews +1,133,860 high confidence
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.3K/mo · rating −0.13★ · reviews +198 high confidence
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.4K/mo · rating −1.34★ · reviews +211 low · multiple changes
2025-11
⭐
Rating ↓ 4.67 → 4.30 (dropped 0.37★)
→ 30 days after: revenue +$1.2K/mo · rating −1.43★ · reviews +177 medium · co-occurring
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.2K/mo · rating −1.43★ · reviews +177 medium · co-occurring
2025-11
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$1.1K/mo · rating −1.36★ · reviews +163 low · multiple changes
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇧🇷 BR | 4.88379★ | 82,375 | 4.88379★ this version |
| 🇨🇦 CA | 4.66816★ | 102,811 | 4.66816★ this version |
| 🇩🇪 DE | 4.64987★ | 208,013 | 4.64987★ this version |
| 🇬🇧 GB | 4.73976★ | 240,846 | 4.73976★ this version |
| 🇮🇳 IN | 4.76306★ | 15,367 | 4.76306★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for BeReal: Photos & Friends Daily: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Social Networking
About this analysis
Why high confidence: 1,145,949 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does BeReal make per month?▴
Based on our ML-calibrated revenue forecast, BeReal earns approximately $3.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like BeReal?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes BeReal?▴
BeReal is published by BeReal on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is BeReal's BU Score?▴
BeReal has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.