Plenty of Fish Dating
79
Quality Score
Strong
Plenty of Fish Dating
by PlentyOfFish
High confidence
✍️ Bumetric analysis
“
Plenty of Fish Dating operates in the highly competitive online dating niche, directly challenging established players like Tinder and Bumble. Its consistent high user rating across over a million reviews, coupled with its estimated monthly revenue in the low thousands, clearly signals strong, sustained traction and a mature product in the growth stage rather than early adoption. The app has cultivated a loyal user base over its long lifespan, indicating effective user retention and a well-understood value proposition within its target demographic. For social networking apps in this category, a common monetization observation is the prevalence of tiered subscription models offering enhanced visibility, unlimited messaging, or advanced search filters as the primary upgrade path, often with monthly or quarterly options to maximize lifetime value over one-time purchases.
BU Score 79 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$3.5M
per month
→
12-mo forecast
$3.7M – $5.7M
per month
→
24-mo forecast
$4.4M – $8.2M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
505 snapshots on record
Rating
4.3
Reviews
1,806,047 reviews
Forecast Revenue / mo
$3.5M
Snapshots tracked
505
since Sep 2025
🤖Also on Android
$114/mo · 1.7M ratings · 3.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$205K
↳ What it cost to build · not monthly revenue
Likely range $155K – $275K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (81 MB) | +$12K |
| ⚙ Social Networking complexity ×1.70 | +$44K |
| ⚙ 16.0y maintenance × ~1-person team | +$96K |
Total estimate
$205K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$71.5M
↳ What it would sell for · not monthly revenue
Marketplace range $53.5M – $93.0M · 20× MRR multiple
💸
~349× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 16.0y proven track record | +20% |
| 🏷 Social Networking category multiple | +5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
113.5M
Lifetime downloads (US-equivalent)
Monthly active
5.7M
Daily active
3.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 📅 16.0y of rating accumulation | -30% |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 81 MB |
| 🏷 Category context | Social Networking |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-08-18 · 38 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 38 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$3.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: review-mined risks present
6 months
$3.5M – $4.7M
12 months
$3.7M – $5.7M
24 months
$4.4M – $8.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
7.1
Revenue Strength
6.5
Monetization Maturity
9.5
Defensibility
7.0
Market Position
2.0
Operational Safety
2.7
- 💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.28★ across 1,806,047 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 3.2% refund mentions, 5% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $42.0M-$77.0M. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,806,047 ratings)METRIC | +$12,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v29.10
Enjoy POF with fewer bugs and improved stability
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Plenty of Fish Dating
- Developer
- PlentyOfFish
- Bundle ID
- com.pof.mobileapp.iphone
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- CS, DA, NL, EN, FI, FR, DE, IT, NB, PL, PT, ES, SV
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $3.5M/mo
- Top-grossing rank
- 🇬🇧#9 /100 🇦🇺#12 /100 🇨🇦#13 /100 🇺🇸#21 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,808,358 ratings+405361% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank4 countries
🇬🇧GB#9 /100
🇦🇺AU#12 /100
🇨🇦CA#13 /100
🇺🇸US#21 /100
📊Category Rank Trajectory#9 now · best #9 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The best dating app to let you really be you and choose how you want to date online.
Forget the days of awkward online dating and become a POF member, where you can come exactly as you are. We’re here to help you create the same magic online that you would IRL.
We know online dating isn’t one-size-fits-all, so we let you choose your own adventure and connect with other singles in a way that feels right for you. Whether you’re new to dating or just seeking a fresh start, we’ve got lots of options to make finding your person actually fun.
What you can do on POF is what makes us different:… View full description on the official store →
Forget the days of awkward online dating and become a POF member, where you can come exactly as you are. We’re here to help you create the same magic online that you would IRL.
We know online dating isn’t one-size-fits-all, so we let you choose your own adventure and connect with other singles in a way that feels right for you. Whether you’re new to dating or just seeking a fresh start, we’ve got lots of options to make finding your person actually fun.
What you can do on POF is what makes us different:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 81 MB🔞 17+📱 iOS 17.0+🔖 v29.10🔄 updated 1mo ago🌐 CS, DA, NL, EN, FI +8📂 Social Networking💰 Paid🚀 Launched 2010 (16y old)
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v29.00 → v29.10
→ 30 days after: reviews +625 high confidence
2026-07
🔧
Shipped update — v28.80 → v29.00
→ 30 days after: revenue +$5.2K/mo · reviews +923 high confidence
2026-06
🔧
Shipped update — v28.50 → v28.80
→ 30 days after: revenue +$5.2K/mo · reviews +1,829 medium · co-occurring
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +906 medium · co-occurring
2026-03
⭐
Rating ↑ 2.11 → 4.30 (improved 2.19★)
→ 30 days after: revenue +$1.1K/mo · rating +2.20★ · reviews +1,803,403 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.1K/mo · rating +2.20★ · reviews +1,803,403 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.1K/mo · rating +2.20★ · reviews +1,803,404 medium · co-occurring
2025-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +115 high confidence
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +119 high confidence
2025-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.22★ · reviews +103 medium · co-occurring
2025-09
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +1.21★ · reviews +99 medium · co-occurring
2025-09
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
→ 30 days after: rating +1.21★ · reviews +99 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #5Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
dating·#5🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 769 reviews across 8 markets● 39% positive · ● 17% neutral · ● 44% negative · Rating drift: -2.60★ (declining — recent 50: 1.68★ vs lifetime: 4.28★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇫🇷 FR
+0.09
🇯🇵 JP
+0.04
🇩🇪 DE
-0.03
🇺🇸 US
-0.03
🇨🇦 CA
-0.04
🇧🇷 BR
-0.05
🇬🇧 GB
-0.10
🇮🇳 IN
-0.19
Top praise themes
place meet ×5 meet new ×4 pof ×26 est ×22 site ×21 met ×12 bien ×11 pour ×11
Top complaint themes
fake accounts ×26 fake profiles ×26 waste money ×20 see likes ×20 don waste ×16 create account ×15 paid subscription ×12 phone number ×11
Risk signals
Refund mentions: 3.2% Subscription complaints: 5% Bug mentions: 4% Fraud / scam mentions: 5.5%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.07991★ | 120,947 | 4.07991★ this version |
| 🇧🇷 BR | 4.35126★ | 33,397 | 4.35126★ this version |
| 🇨🇦 CA | 3.99621★ | 165,761 | 3.99621★ this version |
| 🇩🇪 DE | 4.28707★ | 3,156 | 4.28707★ this version |
| 🇫🇷 FR | 4.17746★ | 17,243 | 4.17746★ this version |
| 🇬🇧 GB | 4.0902★ | 274,380 | 4.0902★ this version |
| 🇮🇳 IN | 4.2079★ | 1,241 | 4.2079★ this version |
| 🇯🇵 JP | 3.8796★ | 299 | 3.8796★ this version |
| 🇺🇸 US | 4.28589★ | 1,808,720 | 4.28589★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Plenty of Fish Dating: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 1,806,047 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Plenty of Fish Dating make per month?▴
Based on our ML-calibrated revenue forecast, Plenty of Fish Dating earns approximately $3.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Plenty of Fish Dating profitable?▴
With estimated build cost $205K and monthly revenue $3.5M, Plenty of Fish Dating looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Plenty of Fish Dating have?▴
Estimated audience: ~113.5M lifetime downloads, ~5.7M monthly active users, and ~3.1M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Plenty of Fish Dating?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Plenty of Fish Dating built with?▴
Our heuristic places Plenty of Fish Dating on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Plenty of Fish Dating still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Plenty of Fish Dating sell for?▴
Estimated acquisition value: $71.5M (marketplace range $53.5M – $93.0M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Plenty of Fish Dating last updated?▴
Plenty of Fish Dating last shipped a new version on 2026-08-18 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Plenty of Fish Dating?▴
Plenty of Fish Dating is published by PlentyOfFish on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Plenty of Fish Dating's BU Score?▴
Plenty of Fish Dating has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.