Now Mobile
64
Quality Score
Solid
✍️ Bumetric analysis
“
Now Mobile is an iOS app from ServiceNow in the Business category, currently rated 4.7★ across 2,168 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 64: Solid (established niche player). For a Business app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.3M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
73 snapshots on record
Rating
4.7
Reviews
2,168 reviews
Forecast Revenue / mo
$1.4M
Snapshots tracked
73
since Aug 2019
🤖Also on Android
$114/mo · 4K ratings · 4.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$175K
↳ What it cost to build · not monthly revenue
Likely range $130K – $235K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (140 MB) | +$36K |
| ⚙ Business complexity ×1.50 | +$43K |
| ⚙ 7.3y maintenance × ~1-person team | +$43K |
Total estimate
$175K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$32.0M
↳ What it would sell for · not monthly revenue
Marketplace range $24.0M – $41.5M · 23× MRR multiple
💸
~183× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 7.3y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Business category multiple | +10% |
Final multiple
23× MRR
👥 Estimated audience size
98K
Lifetime downloads (US-equivalent)
Monthly active
14K
Daily active
4.3K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 📅 7.3y of rating accumulation | -30% |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 140 MB |
| 🏷 Category context | Business |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-09 · 25 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 25 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
8.5
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
6.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.72★ across 2,168 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (2,168 ratings)METRIC | +$1,500 | |
| Multilingual (26 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v22.1.0
New:
- Support for Microsoft Shared Device Mode in Intune apps
- Mobile Voice to Form - Fill out Input Form screens with voice input, entirely on the device
Fixed:
- App unresponsive when Face ID and access PIN are enabled… Full release notes →
- Support for Microsoft Shared Device Mode in Intune apps
- Mobile Voice to Form - Fill out Input Form screens with voice input, entirely on the device
Fixed:
- App unresponsive when Face ID and access PIN are enabled… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Now Mobile
- Developer
- ServiceNow
- Bundle ID
- com.servicenow.requestor
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- AR, BG, HR, CS, NL, EN, FI, FR, DE, HE, HU, IT, JA, KO, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.4M/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,318 ratings+6339% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Now Mobile allows pre-hires, new hires, and employees to find answers and get stuff done across IT, HR, Facilities, Finance, Legal and other departments, all from a modern mobile app powered by the Now Platform®.
Examples of things you can do in the app:
• IT: Request a laptop or a reset password
• Facilities: Set up a new workspace or book a conference room
• Finance: Request a corporate credit card
• Legal: Have a new vendor sign an NDA or a new hire sign an onboarding document
• HR: Create or update a profile or check the vacation policy… View full description on the official store →
Examples of things you can do in the app:
• IT: Request a laptop or a reset password
• Facilities: Set up a new workspace or book a conference room
• Finance: Request a corporate credit card
• Legal: Have a new vendor sign an NDA or a new hire sign an onboarding document
• HR: Create or update a profile or check the vacation policy… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 140 MB🔞 4+📱 iOS 18.0+🔖 v22.1.0🔄 updated 3w ago🌐 AR, BG, HR, CS, NL +21📂 Business💰 Free🚀 Launched 2019 (7y old)
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v22.0.1 → v22.1.0
→ 30 days after: reviews +33 high confidence
2026-08
📸
Refreshed store screenshots — 12 of 12 updated
→ 30 days after: reviews +33 high confidence
2026-08
🔧
Shipped update — v21.5.1 → v22.0.1
→ 30 days after: reviews +36 high confidence
2026-07
🔧
Shipped update — v21.4.0 → v21.5.1
→ 30 days after: reviews +83 medium · co-occurring
2026-06
🔧
Shipped update — v21.3.0 → v21.4.0
→ 30 days after: reviews +34 high confidence
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +34 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +34 high confidence
2026-03
⭐
Rating ↑ 4.20 → 4.70 (improved 0.50★)
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.05★ · reviews +7 high confidence
2021-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.13★ · reviews +13 low · multiple changes
2021-02
⭐
Rating ↑ 4.29 → 4.64 (improved 0.35★)
→ 30 days after: rating −0.11★ · reviews +5 high confidence
2021-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.11★ · reviews +5 high confidence
2021-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.35★ · reviews +7 high confidence
2020-10
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
2019-08
🚀
First tracked snapshot — initial data captured
📸
Store Page History
12 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 2
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 3
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 4
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 5
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 6
2 ver.
2 ver.
2026-05-13
2026-08-26
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 2
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 3
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 4
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 5
2 ver.
2 ver.
2026-05-13
2026-08-26
Slot 6
2 ver.
2 ver.
2026-05-13
2026-08-26
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.64344★ | 244 | 4.64344★ this version |
| 🇧🇷 BR | 4.81433★ | 307 | 4.81433★ this version |
| 🇨🇦 CA | 3.0246★ | 569 | 3.0246★ this version |
| 🇩🇪 DE | 4.68323★ | 322 | 4.68323★ this version |
| 🇫🇷 FR | 4.58181★ | 110 | 4.58181★ this version |
| 🇬🇧 GB | 4.76037★ | 217 | 4.76037★ this version |
| 🇮🇳 IN | 4.65369★ | 488 | 4.65369★ this version |
| 🇯🇵 JP | 4.01281★ | 78 | 4.01281★ this version |
| 🇺🇸 US | 4.72032★ | 2,317 | 4.72032★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Now Mobile: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by ServiceNow
View all →📦 Portfolio summaryBIG studio
11apps·$1.4M/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 2,168 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Now Mobile make per month?▴
Based on our ML-calibrated revenue forecast, Now Mobile earns approximately $1.4M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Now Mobile profitable?▴
With estimated build cost $175K and monthly revenue $1.4M, Now Mobile looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Now Mobile have?▴
Estimated audience: ~98K lifetime downloads, ~14K monthly active users, and ~4K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Now Mobile?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Now Mobile built with?▴
Our heuristic places Now Mobile on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Now Mobile still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 25 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Now Mobile sell for?▴
Estimated acquisition value: $32.0M (marketplace range $24.0M – $41.5M). Calculated as 23× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Now Mobile last updated?▴
Now Mobile last shipped a new version on 2026-09-09 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Now Mobile?▴
Now Mobile is published by ServiceNow on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Now Mobile's BU Score?▴
Now Mobile has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.