Calex Smart

51
Calex Smart is an iOS app from Electro Cirkel Retail B.V in the Utilities category, currently rated 4.4★ across 36 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 51: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
📊 Performance Tracking LIVE
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (245 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
| 📺 Ad-supported base | 15× MRR |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
How we forecast this revenue
LOW CONFIDENCEBU Investment Matrix
Early-stage solo · 42/100INDIE TIERexpected for tier- 💰 Revenue: Marginal — $349 - $2181/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.36★ across 36 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
💰 Forecast Revenue / mo
MODEL| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.4★)METRIC | +$800 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (36 ratings)METRIC | −$300 |
📈 Reviews Growth
LIVE⭐ Rating Trend
LIVE🆕 What's New · v6.0.9
Profile & Insights
Identification
- App name
- Calex Smart
- Developer
- Electro Cirkel Retail B.V
- Bundle ID
- com.calexsmart.smart
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, NL, EN, FR, DE, IT, PT, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $873/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Funding
Press & Links
Contacts & Socials
📈Ratings growth36 ratings+57% lifetimeShow 3-year history estimate ▾
📝 About this app
2. Use smart routines to switch lights and appliances on and off
3. Plug and Play installation based on WiFi
4. You do not need an additional gateway/Hub
What Worked™ · Development Pipeline
4 EVENTS TRACKEDMulti-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 1 | 5★ this version |
| 🇧🇷 BR | 4.85714★ | 7 | 4.85714★ this version |
| 🇨🇦 CA | 4.75★ | 4 | 4.75★ this version |
| 🇩🇪 DE | 4.21762★ | 193 | 4.21762★ this version |
| 🇫🇷 FR | 4.56633★ | 4,983 | 4.56633★ this version |
| 🇬🇧 GB | 4.65879★ | 4,484 | 4.65879★ this version |
| 🇮🇳 IN | 3.33333★ | 3 | 3.33333★ this version |
| 🇯🇵 JP | 4★ | 2 | 4★ this version |
| 🇺🇸 US | 4.36111★ | 36 | 4.36111★ this version |
Track this app’s revenue
FREE📝 Description
95
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Why low confidence: only 36 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.




