TP-Link Tapo
69
Quality Score
Solid
TP-Link Tapo
High confidence
✍️ bumetric analysis
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TP-Link Tapo is an iOS app from TP-Link Systems Inc. in the Lifestyle category, currently rated 4.8★ across 18,112 ratings. Initial signal reads as no scraped reviews yet: judgment based on metadata only.
Quality Score is 69: Solid (established niche player). For a Lifestyle app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.0M
per month
→
12-mo forecast
$1.1M – $1.6M
per month
→
24-mo forecast
$1.3M – $2.4M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.7K/mo · 495K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (1197 MB) | +$40K |
| ⚙ Lifestyle complexity ×1.05 | +$4K |
Total estimate
$95K
👥 Estimated audience size
1.9M
Lifetime downloads (US-equivalent)
Monthly active
250K
Daily active
50K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Lifestyle engagement | ~110 installs / rating |
| 🔁 Lifestyle D30 retention | 13% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$985K – $1.3M
12 months
$1.1M – $1.6M
24 months
$1.3M – $2.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.4
Product Quality
9.6
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
6.7
Market Position
0.9
Operational Safety
10.0
- 💰 Revenue: Healthy — $400K - $2200K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 18,112 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $18.0M-$32.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (18,112 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| securityREVIEW | +$1,800 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.19.104
- Fixed some bugs and improved stability.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- TP-Link Tapo
- Developer
- TP-Link Systems Inc.
- Bundle ID
- com.tplink.tapo
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- 4+
- Languages
- AR, BG, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KK, KO, LV, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $419/mo
- Top-grossing rank
- 🇬🇧#5 /100 🇧🇷#7 /100 🇮🇳#7 /100 🇩🇪#8 /100 🇨🇦#8 /100 🇦🇺#8 /100 🇯🇵#9 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth18,112 ratings+55% lifetimeShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇬🇧GB#5 /100
🇧🇷BR#7 /100
🇮🇳IN#7 /100
🇩🇪DE#8 /100
🇨🇦CA#8 /100
🇦🇺AU#8 /100
🇯🇵JP#9 /100
🇺🇸US#11 /100
🇫🇷FR#13 /100
📊Category Rank Trajectory#5 now · best #4 · worst #6
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Set up, manage, and control Tapo home security cameras, smart plugs, smart lighting, and more – all from the Tapo app. Tapo aims to help you live a smarter, easier, and more secure life.
- Control from Afar
Quickly and easily connect and control all your devices from a single tap, no matter where you are! Organize your devices across Homes and Rooms with ease. Group your devices for batch control. You can also share devices to your friends or family members to control together.
- Know what’s going on
Get the status of your devices in real time.… View full description on the official store →
- Control from Afar
Quickly and easily connect and control all your devices from a single tap, no matter where you are! Organize your devices across Homes and Rooms with ease. Group your devices for batch control. You can also share devices to your friends or family members to control together.
- Know what’s going on
Get the status of your devices in real time.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 1.2 GB🔞 4+📱 iOS 13.0+🔖 v3.19.104🔄 updated 0d ago🌐 AR, BG, CS, DA, NL +28📂 Lifestyle💰 Paid
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v3.18.502 → v3.19.104
→ 30 days after: reviews +627 high confidence
2026-03
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — tapo.com
- Mail provider
- Microsoft 365
- Tech stack
- Microsoft 365
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇧🇷 BR | 4.718★ | 3,422 | 4.718★ this version |
| 🇩🇪 DE | 4.70017★ | 9,052 | 4.70017★ this version |
| 🇺🇸 US | 4.82167★ | 18,797 | 4.82167★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for TP-Link Tapo: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by TP-Link Systems Inc.
View all →📦 Portfolio summaryINDIE studio
6apps·$71K/mocombined
✓ Diversified — top app contributes 43%; risk spread across portfolio
About this analysis
Why high confidence: 18,112 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does TP-Link Tapo make per month?▴
Based on our ML-calibrated revenue forecast, TP-Link Tapo earns approximately $419/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like TP-Link Tapo?▴
Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes TP-Link Tapo?▴
TP-Link Tapo is published by TP-Link Systems Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is TP-Link Tapo's BU Score?▴
TP-Link Tapo has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.