TP-Link Tapo
69
Quality Score
Solid
✍️ Bumetric analysis
“
TP-Link Tapo is an iOS app from TP-Link Systems Inc. in the Lifestyle category, currently rated 4.8★ across 18,112 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 69: Solid (established niche player). For a Lifestyle app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.0M
per month
→
12-mo forecast
$1.1M – $1.6M
per month
→
24-mo forecast
$1.3M – $2.4M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
6 snapshots on record
Rating
4.8
Reviews
18,112 reviews
Forecast Revenue / mo
$1.0M
Snapshots tracked
6
since Mar 2026
🤖Also on Android
$367/mo · 528K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (833 MB) | +$40K |
| ⚙ Lifestyle complexity ×1.05 | +$4K |
| ⚙ 7.0y maintenance × ~1-person team | +$42K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20.5M
↳ What it would sell for · not monthly revenue
Marketplace range $15.5M – $27.0M · 21× MRR multiple
💸
~152× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 7.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
21× MRR
👥 Estimated audience size
1.4M
Lifetime downloads (US-equivalent)
Monthly active
120K
Daily active
24K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Lifestyle engagement | ~110 installs / rating |
| 📅 7.0y of rating accumulation | -30% |
| 🔁 Lifestyle D30 retention | 13% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 833 MB |
| 🏷 Category context | Lifestyle |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-08-27 · 30 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 30 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$985K – $1.3M
12 months
$1.1M – $1.6M
24 months
$1.3M – $2.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 51/100BIG TIERFREE (NO MONETIZATION)below benchmarksRevenue Strength
6.0
Product Quality
8.1
Market Position
2.0
Growth Velocity
5.0
Defensibility
5.2
Operational Safety
7.3
Founder Strength
6.6
Monetization Maturity
0.5
- 💰 Revenue: Healthy — $400K - $2200K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 18,112 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -1.72 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $18.0M-$32.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (18,112 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| securityREVIEW | +$1,800 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.20.751
- Fixed some bugs and improved stability.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- TP-Link Tapo
- Developer
- TP-Link Systems Inc.
- Bundle ID
- com.tplink.tapo
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- 4+
- Languages
- AR, BG, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KK, KO, LV, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.0M/mo
- Top-grossing rank
- 🇯🇵#5 /100 🇬🇧#6 /100 🇧🇷#7 /100 🇩🇪#9 /100 🇨🇦#9 /100 🇦🇺#9 /100 🇮🇳#9 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🌍Top Countries — Grossing Rank9 countries
🇯🇵JP#5 /100
🇬🇧GB#6 /100
🇧🇷BR#7 /100
🇩🇪DE#9 /100
🇨🇦CA#9 /100
🇦🇺AU#9 /100
🇮🇳IN#9 /100
🇺🇸US#11 /100
🇫🇷FR#14 /100
📊Category Rank Trajectory#5 now · best #5 · worst #6
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Set up, manage, and control Tapo home security cameras, smart plugs, smart lighting, and more – all from the Tapo app. Tapo aims to help you live a smarter, easier, and more secure life.
- Control from Afar
Quickly and easily connect and control all your devices from a single tap, no matter where you are! Organize your devices across Homes and Rooms with ease. Group your devices for batch control. You can also share devices to your friends or family members to control together.
- Know what’s going on
Get the status of your devices in real time.… View full description on the official store →
- Control from Afar
Quickly and easily connect and control all your devices from a single tap, no matter where you are! Organize your devices across Homes and Rooms with ease. Group your devices for batch control. You can also share devices to your friends or family members to control together.
- Know what’s going on
Get the status of your devices in real time.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 833 MB🔞 4+📱 iOS 14.0+🔖 v3.20.751🔄 updated 1mo ago🌐 AR, BG, CS, DA, NL +28📂 Lifestyle💰 Paid🚀 Launched 2019 (7y old)
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v3.20.505 → v3.20.751
→ 30 days after: reviews +705 high confidence
2026-08
📦
Bundle ↓ 1258MB → 868MB — likely major code refresh
→ 30 days after: reviews +705 medium · co-occurring
2026-08
🔧
Shipped update — v3.19.605 → v3.20.505
→ 30 days after: reviews +1,589 low · multiple changes
2026-06
🔧
Shipped update — v3.19.104 → v3.19.605
→ 30 days after: reviews +795 high confidence
2026-06
🔧
Shipped update — v3.18.502 → v3.19.104
→ 30 days after: reviews +1,422 high confidence
2026-03
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 900 reviews across 9 markets● 60% positive · ● 25% neutral · ● 15% negative · Rating drift: -1.72★ (declining — recent 50: 3.1★ vs lifetime: 4.82★)
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.58
🇬🇧 GB
+0.51
🇺🇸 US
+0.43
🇮🇳 IN
+0.38
🇨🇦 CA
+0.35
🇫🇷 FR
+0.10
🇧🇷 BR
+0.06
🇯🇵 JP
+0.03
🇩🇪 DE
-0.05
Top praise themes
easy set ×31 easy install ×15 muy buena ×10 camera camera ×8 user friendly ×8 camera works ×7 camera easy ×7 works perfectly ×7
Top complaint themes
security camera ×7 almost 1gb ×5 smart plug ×5 tem que ×5 stopped working ×4 doesn work ×4 turn off ×4 trying add ×4
🧪
Tech & Domain Intel — tapo.com
- Mail provider
- Microsoft 365
- Tech stack
- Microsoft 365
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.81759★ | 21,090 | 4.81759★ this version |
| 🇬🇧 GB | 4.69893★ | 14,053 | 4.69893★ this version |
| 🇩🇪 DE | 4.71105★ | 9,846 | 4.71105★ this version |
| 🇫🇷 FR | 4.7438★ | 5,722 | 4.7438★ this version |
| 🇯🇵 JP | 4.72849★ | 19,940 | 4.72849★ this version |
| 🇨🇦 CA | 4.83066★ | 6,419 | 4.83066★ this version |
| 🇦🇺 AU | 4.77243★ | 4,113 | 4.77243★ this version |
| 🇧🇷 BR | 4.73337★ | 3,788 | 4.73337★ this version |
| 🇮🇳 IN | 4.78602★ | 6,454 | 4.78602★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for TP-Link Tapo: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by TP-Link Systems Inc.
View all →📦 Portfolio summaryBIG studio
5apps·$1.6M/mocombined
Lead-app heavy — top app contributes 62%
About this analysis
Why high confidence: 18,112 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does TP-Link Tapo make per month?▴
Based on our ML-calibrated revenue forecast, TP-Link Tapo earns approximately $1.0M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is TP-Link Tapo profitable?▴
With estimated build cost $135K and monthly revenue $1.0M, TP-Link Tapo looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does TP-Link Tapo have?▴
Estimated audience: ~1.4M lifetime downloads, ~120K monthly active users, and ~24K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like TP-Link Tapo?▴
Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is TP-Link Tapo built with?▴
Our heuristic places TP-Link Tapo on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is TP-Link Tapo still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would TP-Link Tapo sell for?▴
Estimated acquisition value: $20.5M (marketplace range $15.5M – $27.0M). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was TP-Link Tapo last updated?▴
TP-Link Tapo last shipped a new version on 2026-08-27 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes TP-Link Tapo?▴
TP-Link Tapo is published by TP-Link Systems Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is TP-Link Tapo's BU Score?▴
TP-Link Tapo has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.