83
BU Score
Excellent
TP-Link Deco
✍️ BU Analytics Review
“
TP-Link Deco is an iOS app from TP-Link Systems Inc. in the Utilities category, currently rated 4.8★ across 70,303 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 83 — Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (70,303 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Multilingual (29 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 578 MB🔞 4+📱 iOS 13.0+🔖 v3.10.384🔄 updated 6d ago🌐 AR, BG, CS, DA, NL +24📂 Utilities💰 Paid🚀 Launched 2017 (9y old)
📝 About this app
Welcome to the Deco App — the perfect way to set up your mesh WiFi in minutes and control your whole network.
Our simple-to-follow guide walks you through the setup process and even gives you suggestions for whole home coverage.
Once connected, you’ll have instant access to check every connected device, manage your kids’ online activity, and control your home network effortlessly. All from the palm of your hand.
- EASY TO SET UP AND MANAGE
• Quickly set up with step-by-step instructions
• Find the best spots to place additional Deco units for maximum coverage
• Control your WiFi network without turning on your computer
• Check your connection status and network speed at a glance
• Find out who or what is connecting to your network
• Instantly block unwanted devices with a tap
- PROTECT YOUR WIFI
• Detect potential threats and receive warnings before things get serious
• Create a guest network to give friends internet access while shielding your private network
• Block unauthorized access and inappropriate content
• Run network performance tests
- FIND FAMILY TIME WITH PARENTAL CONTROLS
• Set a time restriction and pause the WiFi on kids’ devices
• Control when specific devices have WiFi access
• Make room for more family time with Schedules
- PRIORITIZE YOUR FAVORITE DEVICES
QoS lets you choose which devices always have the fastest connections. Set a schedule to assign device priority for different times of the day.
- KNOW EVERYTHING ABOUT YOUR NETWORK
Detailed reports help you understand your home WiFi and everything connected.
- CREATE YOUR SMART HOME
Connect, control, and check the status of your smart cameras, plugs, and lights – all from the Deco app.
Features available in Deco may vary by model and software version. Stay tuned for updates as we add new features and products to the Deco family!
Privacy Policy: http://www.tp-link.com/en/privacy?app=deco#sec_a\
Term of Use: http://www.tp-link.com/en/privacy?app=deco#sec_b\
HomeShield Subscription Service Agreement: https://www.tp-link.com/homeshield/service-agreement/?app=deco
Auto-Renewal Service Agreement: https://www.tp-link.com/homeshield/auto-renewal-service-agreement/?app=deco
For more information about Deco, visit www.tp-link.com
Our simple-to-follow guide walks you through the setup process and even gives you suggestions for whole home coverage.
Once connected, you’ll have instant access to check every connected device, manage your kids’ online activity, and control your home network effortlessly. All from the palm of your hand.
- EASY TO SET UP AND MANAGE
• Quickly set up with step-by-step instructions
• Find the best spots to place additional Deco units for maximum coverage
• Control your WiFi network without turning on your computer
• Check your connection status and network speed at a glance
• Find out who or what is connecting to your network
• Instantly block unwanted devices with a tap
- PROTECT YOUR WIFI
• Detect potential threats and receive warnings before things get serious
• Create a guest network to give friends internet access while shielding your private network
• Block unauthorized access and inappropriate content
• Run network performance tests
- FIND FAMILY TIME WITH PARENTAL CONTROLS
• Set a time restriction and pause the WiFi on kids’ devices
• Control when specific devices have WiFi access
• Make room for more family time with Schedules
- PRIORITIZE YOUR FAVORITE DEVICES
QoS lets you choose which devices always have the fastest connections. Set a schedule to assign device priority for different times of the day.
- KNOW EVERYTHING ABOUT YOUR NETWORK
Detailed reports help you understand your home WiFi and everything connected.
- CREATE YOUR SMART HOME
Connect, control, and check the status of your smart cameras, plugs, and lights – all from the Deco app.
Features available in Deco may vary by model and software version. Stay tuned for updates as we add new features and products to the Deco family!
Privacy Policy: http://www.tp-link.com/en/privacy?app=deco#sec_a\
Term of Use: http://www.tp-link.com/en/privacy?app=deco#sec_b\
HomeShield Subscription Service Agreement: https://www.tp-link.com/homeshield/service-agreement/?app=deco
Auto-Renewal Service Agreement: https://www.tp-link.com/homeshield/auto-renewal-service-agreement/?app=deco
For more information about Deco, visit www.tp-link.com
🆕 What's New · v3.10.384
Fixed some bugs and improved the stability.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- TP-Link Deco
- Developer
- TP-Link Systems Inc.
- Bundle ID
- com.tplink.aria
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, BG, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, IT, JA, KO, MS, NB, PL, PT, RO, RU, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $21.4K/mo
- Top-grossing rank
- 🇦🇺#58 /100 🇮🇳#65 /100 🇬🇧#85 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1603519753
⭐Recent App Store Reviews49 latest · avg 4.37★ · 79.6% 5★ · 10.2% 1★
5★39 (80%)
4★2 (4%)
3★0 (0%)
2★3 (6%)
1★5 (10%)
+7,424 ratings/week
Praise: great ×9 recommend ×2 best ×2 love ×2 awesome ×2Complaints: subscription ×3 terrible ×1 bug ×1
Top positive
★★★★★ Awesome connectivity!!
Easy to setup and delivers great wireless access.…
★★★★★ great
easy peasy…
Top negative
★☆☆☆☆ TERRIBLE Parental control update
I can’t turn off child’s Xbox or TV after midnight? Frustrating! Continuous ‘error' when I attempt to restrict WiFi after midnight.…
★☆☆☆☆ Can’t read privacy policy
Basic update blocked all usage of product unless you accept terms. I cannot read the new privacy policy (don’t feel comfortable blindly accepting) and can’t downgrade the app to use services. Maybe they never tested usability when you use a…
📈Ratings growth70,303 ratings+35% lifetimeShow 3-year history estimate ▾
Tracked (9 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
🌍Top Countries — Grossing Rank3 countries
🇦🇺AU#58 /100
🇮🇳IN#65 /100
🇬🇧GB#85 /100
📊Category Rank Trajectory#58 now · best #53 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
