Tape Measure™
79
Quality Score
Strong
Tape Measure™
by Level Labs, LLC
High confidence
✍️ Bumetric analysis
“
Tape Measure™ is an iOS app from Level Labs, LLC in the Utilities category, currently rated 4.4★ across 85,799 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 79: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$29.6K
per month
→
12-mo forecast
$30.6K – $64.1K
per month
→
24-mo forecast
$37.9K – $113.8K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
137 snapshots on record
Rating
4.4
Reviews
85,799 reviews
Forecast Revenue / mo
$29.6K
Snapshots tracked
137
since Oct 2020
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
| ⚙ 9.0y maintenance × ~1-person team | +$54K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $400K – $700K · 18× MRR multiple
💸
~5.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 9.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
18× MRR
👥 Estimated audience size
12.0M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
270K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 9.0y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 47 MB |
| 🏷 Category context | Utilities |
| 📦 Small-mid iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-04 · 20 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 20 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$29.6K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$28.1K – $46.8K
12 months
$30.6K – $64.1K
24 months
$37.9K – $113K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
8.9
Revenue Strength
4.5
Monetization Maturity
1.0
Defensibility
4.2
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $20K - $44K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.43★ across 85,799 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $532K-$946K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (85,799 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| ad freeREVIEW | +$1,300 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| Good rating (4.4★)METRIC | +$800 | |
| Localized (7 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.18
- New Grab and Drag for quick measurement adjustments
Enjoying the app? Write us a review!
Enjoying the app? Write us a review!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Tape Measure™
- Developer
- Level Labs, LLC
- Bundle ID
- com.teamlevellabs.measuretape
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, FR, DE, JA, PT, ZH, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $29.6K/mo
- Top-grossing rank
- 🇺🇸#64 /100 🇨🇦#96 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth88,582 ratings+19717% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇺🇸US#64 /100
🇨🇦CA#96 /100
📊Category Rank Trajectory#64 now · best #64 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Join 10M+ people using our tools to get the job done.
Tools and Features:
• Tape Measure
• Ruler
• Height Tool
• Bubble Level
• 2D Floor Plans
• 3D Floor Plans
• 3D Scanner
• Area Tool
• TV Sizer
• Surface Level
• Flashlight
• Screenshots
• Snap & Chain measurements
• Imperial and Metric
• Much more
Measure anything with precision & accuracy.
Advanced AI and computer vision transform your iPhone into a digital toolset that's always on hand.
- New -
Be sure to try out the new 3D Floor Plan tool. Simply scan a room and the app will auto-generate a 3d model with measurements.
- New -… View full description on the official store →
Tools and Features:
• Tape Measure
• Ruler
• Height Tool
• Bubble Level
• 2D Floor Plans
• 3D Floor Plans
• 3D Scanner
• Area Tool
• TV Sizer
• Surface Level
• Flashlight
• Screenshots
• Snap & Chain measurements
• Imperial and Metric
• Much more
Measure anything with precision & accuracy.
Advanced AI and computer vision transform your iPhone into a digital toolset that's always on hand.
- New -
Be sure to try out the new 3D Floor Plan tool. Simply scan a room and the app will auto-generate a 3d model with measurements.
- New -… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 47 MB🔞 4+📱 iOS 15.6+🔖 v4.18🔄 updated 2w ago🌐 EN, FR, DE, JA, PT +2📂 Utilities💰 Paid🚀 Launched 2017 (9y old)
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v4.15 → v4.18
→ 30 days after: reviews +649 high confidence
2026-07
🔧
Shipped update — v4.12 → v4.15
→ 30 days after: revenue +$28.4K/mo · reviews +1,374 high confidence
2026-06
🔧
Shipped update — v4.10 → v4.12
→ 30 days after: revenue +$28.4K/mo · reviews +1,404 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +775 high confidence
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.08★ · reviews +84,011 medium · co-occurring
2026-03
⭐
Rating ↑ 2.23 → 4.30 (improved 2.07★)
→ 30 days after: rating +2.08★ · reviews +84,011 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.08★ · reviews +84,011 medium · co-occurring
2021-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ · reviews +24 high confidence
2021-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +17 high confidence
2021-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +12 high confidence
2021-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +27 high confidence
2020-11
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
→ 30 days after: rating +0.19★ · reviews +11 high confidence
2020-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.19★ · reviews +11 high confidence
2020-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.19★ · reviews +24 high confidence
2020-11
⭐
Rating ↑ 1.00 → 1.80 (improved 0.80★)
→ 30 days after: rating +1.00★ · reviews +13 high confidence
2020-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +1.00★ · reviews +13 high confidence
2020-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +1.00★ · reviews +13 high confidence
🧪
Tech & Domain Intel — tapemeasure.app
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.29882★ | 5,428 | 4.29882★ this version |
| 🇧🇷 BR | 4.63704★ | 135 | 4.63704★ this version |
| 🇨🇦 CA | 4.26476★ | 6,791 | 4.26476★ this version |
| 🇩🇪 DE | 4.34021★ | 194 | 4.34021★ this version |
| 🇫🇷 FR | 4.27778★ | 162 | 4.27778★ this version |
| 🇬🇧 GB | 4.25861★ | 10,738 | 4.25861★ this version |
| 🇮🇳 IN | 4.40766★ | 3,888 | 4.40766★ this version |
| 🇯🇵 JP | 4.29786★ | 47 | 4.29786★ this version |
| 🇺🇸 US | 4.42939★ | 88,712 | 4.42939★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Tape Measure™: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 85,799 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Tape Measure™ make per month?▴
Based on our ML-calibrated revenue forecast, Tape Measure™ earns approximately $29K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Tape Measure™ profitable?▴
With estimated build cost $95K and monthly revenue $29K, Tape Measure™ looks profitable — pays back its estimated build cost in roughly 3 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Tape Measure™ have?▴
Estimated audience: ~12.0M lifetime downloads, ~1.4M monthly active users, and ~270K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Tape Measure™?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Tape Measure™ built with?▴
Our heuristic places Tape Measure™ on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Tape Measure™ still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 20 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Tape Measure™ sell for?▴
Estimated acquisition value: $500K (marketplace range $400K – $700K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Tape Measure™ last updated?▴
Tape Measure™ last shipped a new version on 2026-09-04 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Tape Measure™?▴
Tape Measure™ is published by Level Labs, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Tape Measure™'s BU Score?▴
Tape Measure™ has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.