Celebs - Celebrity Look Alike
80
Quality Score
Excellent
✍️ Bumetric analysis
“
Celebs - Celebrity Look Alike is an iOS app from Sociaaal LLC in the Photo & Video category, currently rated 4.4★ across 168,983 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 80: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
348 snapshots on record
Rating
4.4
Reviews
168,983 reviews
Forecast Revenue / mo
$900K
Snapshots tracked
348
since May 2025
🤖Also on Android
$218/mo · 48K ratings · 4.1★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$180K
↳ What it cost to build · not monthly revenue
Likely range $135K – $245K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (193 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
| ⚙ 6.8y maintenance × ~1-person team | +$40K |
Total estimate
$180K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$18.5M
↳ What it would sell for · not monthly revenue
Marketplace range $14.0M – $24.0M · 20× MRR multiple
💸
~103× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 6.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
16.5M
Lifetime downloads (US-equivalent)
Monthly active
2.1M
Daily active
630K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 📅 6.8y of rating accumulation | -30% |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 193 MB |
| 🏷 Category context | Photo & Video |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-08-06 · 49 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 49 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: review-mined risks present
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.2
Product Quality
7.3
Revenue Strength
6.0
Monetization Maturity
9.5
Defensibility
9.2
Market Position
2.0
Operational Safety
2.5
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.42★ across 168,983 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 6% subscription complaints, scam/fraud mentions detected, rating drift -2.82 ★ (recent 50 vs lifetime).
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 12-22× monthly = $10.8M-$19.8M. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (168,983 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.4★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 | |
| Localized (6 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.6.3
** STAY SAFE, LOVE **
- Bug fixes
We’re always making changes and improvements to Celebs.
To make sure you don’t miss a thing, just keep your Updates turned on
- Bug fixes
We’re always making changes and improvements to Celebs.
To make sure you don’t miss a thing, just keep your Updates turned on
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Celebs - Celebrity Look Alike
- Developer
- Sociaaal LLC
- Bundle ID
- com.xpcapital.Celebs
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, JA, PT, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $900K/mo
- Top-grossing rank
- 🇬🇧#56 /100 🇨🇦#69 /100 🇺🇸#78 /99 🇦🇺#81 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth178,613 ratings+37345% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank4 countries
🇬🇧GB#56 /100
🇨🇦CA#69 /100
🇺🇸US#78 /99
🇦🇺AU#81 /100
📊Category Rank Trajectory#56 now · best #56 · worst #57
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Discover your celebrity twin with Celebs, the ultimate app for finding your celebrity lookalike! Using cutting-edge technology, this fast, fun, and free app compares your photos to thousands of famous celebrities to find your best match. Take unlimited pictures and find your celebrity doppelgänger as many times as you want!
Find Your Twin and Share with Friends
Answer questions like " Which celeb do I look like?" or "Who do I resemble?" with Celebs.… View full description on the official store →
Find Your Twin and Share with Friends
Answer questions like " Which celeb do I look like?" or "Who do I resemble?" with Celebs.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 193 MB🔞 4+📱 iOS 16.0+🔖 v1.6.3🔄 updated 1mo ago🌐 EN, FR, DE, JA, PT +1📂 Photo & Video💰 Free🚀 Launched 2019 (6y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v1.6.1 → v1.6.3
→ 30 days after: reviews +2,228 high confidence
2026-06
🔧
Shipped update — v1.6.0 → v1.6.1
→ 30 days after: reviews +3,549 high confidence
2026-05
🔧
Shipped update — v1.5.10 → v1.6.0
→ 30 days after: reviews +4,183 high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +2,472 high confidence
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.20★ · reviews +164,093 medium · co-occurring
2026-03
⭐
Rating ↑ 2.10 → 4.30 (improved 2.20★)
→ 30 days after: rating +2.20★ · reviews +164,093 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.19★ · reviews +164,094 medium · co-occurring
2025-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.14★ · reviews +91 high confidence
2025-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.14★ · reviews +91 high confidence
2025-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-05
⭐
Rating ↓ 3.17 → 2.86 (dropped 0.31★)
2025-05
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2025-05
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 574 reviews across 7 markets● 31% positive · ● 16% neutral · ● 54% negative · Rating drift: -2.82★ (declining — recent 50: 1.6★ vs lifetime: 4.42★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇫🇷 FR
-0.01
🇨🇦 CA
-0.03
🇦🇺 AU
-0.10
🇺🇸 US
-0.13
🇩🇪 DE
-0.15
🇬🇧 GB
-0.21
🇮🇳 IN
-0.33
Top praise themes
sucks sucks ×18 stars see ×16 five stars ×11 pay see ×8 pay money ×6 money see ×5 only five ×5 only put ×5
Top complaint themes
pay see ×65 free trial ×45 see twin ×20 pay money ×16 faut payer ×16 take picture ×15 see match ×14 let see ×13
Risk signals
Refund mentions: 0.7% Subscription complaints: 6% Fraud / scam mentions: 8.5%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.25438★ | 9,761 | 4.25438★ this version |
| 🇧🇷 BR | 4.60449★ | 10,733 | 4.60449★ this version |
| 🇨🇦 CA | 4.11142★ | 12,664 | 4.11142★ this version |
| 🇩🇪 DE | 4.08873★ | 1,375 | 4.08873★ this version |
| 🇫🇷 FR | 4.37988★ | 3,809 | 4.37988★ this version |
| 🇬🇧 GB | 4.32229★ | 26,526 | 4.32229★ this version |
| 🇮🇳 IN | 4.29176★ | 1,981 | 4.29176★ this version |
| 🇯🇵 JP | 4.39506★ | 243 | 4.39506★ this version |
| 🇺🇸 US | 4.41367★ | 178,754 | 4.41367★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Celebs - Celebrity Look Alike: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Sociaaal LLC
View all →📦 Portfolio summaryBIG studio
8apps·$7.7M/mocombined
✓ Diversified — top app contributes 46%; risk spread across portfolio
About this analysis
Why high confidence: 168,983 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Celebs - Celebrity Look Alike make per month?▴
Based on our ML-calibrated revenue forecast, Celebs - Celebrity Look Alike earns approximately $900K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Celebs - Celebrity Look Alike profitable?▴
With estimated build cost $180K and monthly revenue $900K, Celebs - Celebrity Look Alike looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Celebs - Celebrity Look Alike have?▴
Estimated audience: ~16.5M lifetime downloads, ~2.1M monthly active users, and ~630K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Celebs - Celebrity Look Alike?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Celebs - Celebrity Look Alike built with?▴
Our heuristic places Celebs - Celebrity Look Alike on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Celebs - Celebrity Look Alike still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Celebs - Celebrity Look Alike sell for?▴
Estimated acquisition value: $18.5M (marketplace range $14.0M – $24.0M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Celebs - Celebrity Look Alike last updated?▴
Celebs - Celebrity Look Alike last shipped a new version on 2026-08-06 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Celebs - Celebrity Look Alike?▴
Celebs - Celebrity Look Alike is published by Sociaaal LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Celebs - Celebrity Look Alike's BU Score?▴
Celebs - Celebrity Look Alike has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.