87
BU Score
Excellent
Whatnot: Shop, Sell, Connect
✍️ BU Analytics Review
“
Whatnot: Shop, Sell, Connect is an iOS app from Whatnot Inc. in the Shopping category, currently rated 4.8★ across 796,620 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 87 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (796,620 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 380 MB🔞 12+📱 iOS 17.0+🔖 v26.20.0🔄 updated 1d ago🌐 EN, FR, DE, JA📂 Shopping💰 Paid🚀 Launched 2019 (6y old)
📝 About this app
Whatnot is the largest live shopping platform in the US, UK, and Europe - we’re a marketplace bringing millions together to shop, sell, and connect around the things they love. From bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl—we’ve got it all. Explore 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry, and more.
FIND INCREDIBLE DEALS ON NAME BRANDS - Join hundreds of thousands of sellers to shop deep discounts from your fashion favorites and everyday essentials. From brands you know and love, to emerging and hard-to-find specialty products. Whatnot has a deal on whatever you’re looking for.
SHOPPING HAS NEVER BEEN MORE FUN - Whether you’re getting in on fast-paced auctions, incredible flash sales, live show giveaways, searching through the marketplace, or jumping into the chat—you’ve never had this much fun shopping. Whatnot has brought the best of shopping in-person online.
INTERESTED IN SELLING ON WHATNOT? Last year, small businesses generated more than $8 billion in sales on Whatnot. Make more by selling live, join Whatnot today.
FIND INCREDIBLE DEALS ON NAME BRANDS - Join hundreds of thousands of sellers to shop deep discounts from your fashion favorites and everyday essentials. From brands you know and love, to emerging and hard-to-find specialty products. Whatnot has a deal on whatever you’re looking for.
SHOPPING HAS NEVER BEEN MORE FUN - Whether you’re getting in on fast-paced auctions, incredible flash sales, live show giveaways, searching through the marketplace, or jumping into the chat—you’ve never had this much fun shopping. Whatnot has brought the best of shopping in-person online.
INTERESTED IN SELLING ON WHATNOT? Last year, small businesses generated more than $8 billion in sales on Whatnot. Make more by selling live, join Whatnot today.
🆕 What's New · v26.20.0
Bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Whatnot: Shop, Sell, Connect
- Developer
- Whatnot Inc.
- Bundle ID
- com.whatnot
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN, FR, DE, JA
Company
- Website
- Not found
- Tagline
- The Live Shopping Marketplace
- Description
- Whatnot - The Live Shopping Marketplace. Shop, sell, and connect around things you love. Explore 250+ categories, including coins, sneakers, fashion, electronics, sports and Pokémon cards, fashion, plants, jewelry, and more. Join Whatnot today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $83.3M ($70.8M – $95.8M)AI high
- AI annual estimate
- $1000.0M/yr
- ML model estimate / mo
- $38.5K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://x.com/Whatnot
- https://www.linkedin.com/company/whatnot-inc/
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
✨AI Revenue EstimateCONFIDENCE: HIGH
Whatnot Inc., the company behind the iOS app "Whatnot: Shop, Sell, Connect," is estimated to have generated $1 billion in revenue for the full year 2025, averaging approximately $83.3 million per month. This represents significant growth from its $359 million revenue in 2024.
Sources mentioned: Sacra, The Information, PM Insights, Sensor Tower, MobiLoud, Ecommerce Bonsai
⭐Recent App Store Reviews49 latest · avg 2.71★ · 36.7% 5★ · 49.0% 1★
5★18 (37%)
4★2 (4%)
3★1 (2%)
2★4 (8%)
1★24 (49%)
+16,790 ratings/week
Praise: great ×10 love ×4 best ×2 awesome ×2 amazing ×1Complaints: scam ×11 refund ×8 terrible ×2 overpriced ×1 expensive ×1
Top positive
★★★★★ Awesome
Great app…
★★★★★ So much fun!
Having a great time shopping for deals!…
Top negative
★☆☆☆☆ Missing items
Didn’t receive my items says delivered…
★☆☆☆☆ Horrible Customer Service
If I could give whatnot zero stars I would. They sent me an email stating that they needed further pictures which I already sent in my initial support complaint. Every single time I attempt to answer the email. It gets returned to me. They …
📈Ratings growth796,826 ratings+52% lifetimeShow 3-year history estimate ▾
Tracked (7 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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