77
BU Score
Strong
Nuuly
✍️ BU Analytics Review
“
Nuuly is an iOS app from Nuuly in the Shopping category, currently rated 4.9★ across 28,175 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 77 — Strong (healthy traction). For a Shopping app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (28,175 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 78 MB🔞 4+📱 iOS 18.0+🔖 v1.67.0🔄 updated 1mo ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2020 (5y old)
📝 About this app
Nuuly is a subscription clothing rental service built to help you get creative with what you wear every day—not just on special occasions. Rent 6 items every month for $98 and choose from 100s of brands and 1000s of styles in sizes XS–5X, including petite, tall + maternity.
How it works:
* Pick any 6 items—four tops and the same dress in two sizes? Six pairs of jeans? One of everything? It's your call
* Keep them all month. Don't worry about laundry or repairs—it's included in the plan
* If you fall in love with something, buy it at a discount. Send back the rest + repeat
Why you’ll love Nuuly:
* Fast, free shipping + returns
* No late fees or damage fees—ever
* Pause or cancel anytime
With the Nuuly app, you can:
* Quickly save favorites in your Closet + sort them into Closet Lists
* Add styles to your Nuuly quickly + seamlessly
* Manage subscription, profile details + rental history with one tap
* Purchase favorites: keep one, two or all of your items
* Leave reviews for the Nuuly community
* Get customizable iOS push notifications for Nuuly news
How it works:
* Pick any 6 items—four tops and the same dress in two sizes? Six pairs of jeans? One of everything? It's your call
* Keep them all month. Don't worry about laundry or repairs—it's included in the plan
* If you fall in love with something, buy it at a discount. Send back the rest + repeat
Why you’ll love Nuuly:
* Fast, free shipping + returns
* No late fees or damage fees—ever
* Pause or cancel anytime
With the Nuuly app, you can:
* Quickly save favorites in your Closet + sort them into Closet Lists
* Add styles to your Nuuly quickly + seamlessly
* Manage subscription, profile details + rental history with one tap
* Purchase favorites: keep one, two or all of your items
* Leave reviews for the Nuuly community
* Get customizable iOS push notifications for Nuuly news
🆕 What's New · v1.67.0
For renting whenever, for whatever—we got you, fam. This time around, we’ve fixed some bugs and enhanced performance.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Nuuly
- Developer
- Nuuly
- Bundle ID
- com.nuuly.Nuuly
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.nuuly.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.3K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth28,175 ratings+69% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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