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70
BU Score
Strong

PrettyLittleThing

4.7 ✍️ Editor
✍️ BU Analytics Review

PrettyLittleThing is an iOS app from PRETTYLITTLETHING.COM LIMITED in the Shopping category, currently rated 4.7★ across 34,841 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 70Strong (healthy traction). For a Shopping app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (34,841 ratings)METRIC
+$5,500
Excellent rating (4.7★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
Mature app (9y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
priceyREVIEW
−$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 85 MB🔞 4+📱 iOS 15.6+🔖 v80.8.0🔄 updated 3d ago🌐 NL, EN, FR, SV📂 Shopping💰 Free🚀 Launched 2016 (9y old)

📝 About this app

PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.

From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.

- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.

Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.

Shop today and express yourself in PrettyLittleThing.

🆕 What's New · v80.8.0

This update includes usability improvements and bug fixes.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
PrettyLittleThing
Developer
PRETTYLITTLETHING.COM LIMITED
Bundle ID
com.poqstudio.prettylittlething
App Store URL
Open in App Store
Category
Shopping
Content rating
4+
Languages
NL, EN, FR, SV

Company

Website
Not found
Tagline
We’re getting things ready
Description
Diese Domain steht zum Verkauf!
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$2.4K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources provide extensive data on the overall revenue of PrettyLittleThing as an e-commerce brand, with annual sales reaching £475.8 million in the year to February 29, 2024. However, there is no specific revenue data publicly available for the PrettyLittleThing iOS app. Some reports explicitly exclude app usage from mobile web revenue figures.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Grips Intelligence, ECDB, City AM, FashionNetwork USA, Tracxn, Apple App Store
Recent App Store Reviews49 latest · avg 1.73★ · 10.2% 5★ · 63.3% 1★
5★
5 (10%)
4★
0 (0%)
3★
3 (6%)
2★
10 (20%)
1★
31 (63%)
+452,195 ratings/week
Praise: love ×8 recommend ×3 favorite ×2 amazing ×1 best ×1Complaints: refund ×8 terrible ×6 scam ×5 worst ×4 crash ×2
Top positive
★★★★★ Adrienne Flemming
Nicki…
★★★★★ The only site where I shop
Best clothing, better quality Faster delivery. In one word PLT is amazing ❤️❤️…
Top negative
★☆☆☆☆ Refund is a nightmare
I’ve been in contact with support for a month about a refund, that is not even going to my bank account it is supposed to be a gift card or on my store account credit. But they just keep saying the same thing over and over. They told me the…
★☆☆☆☆ Horrible service
Every delivery is $10.99 which takes over two weeks to get delivered, and customer service just gives AI answers…
📈Ratings growth34,841 ratings+32% lifetimeShow 3-year history estimate ▾May 2023Jul 2025May 2026
Tracked (52 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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