70
BU Score
Strong
PrettyLittleThing
✍️ BU Analytics Review
“
PrettyLittleThing is an iOS app from PRETTYLITTLETHING.COM LIMITED in the Shopping category, currently rated 4.7★ across 34,841 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 70 — Strong (healthy traction). For a Shopping app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (34,841 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 85 MB🔞 4+📱 iOS 15.6+🔖 v80.8.0🔄 updated 3d ago🌐 NL, EN, FR, SV📂 Shopping💰 Free🚀 Launched 2016 (9y old)
📝 About this app
PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
🆕 What's New · v80.8.0
This update includes usability improvements and bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PrettyLittleThing
- Developer
- PRETTYLITTLETHING.COM LIMITED
- Bundle ID
- com.poqstudio.prettylittlething
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- NL, EN, FR, SV
Company
- Website
- Not found
- Tagline
- We’re getting things ready
- Description
- Diese Domain steht zum Verkauf!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.4K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources provide extensive data on the overall revenue of PrettyLittleThing as an e-commerce brand, with annual sales reaching £475.8 million in the year to February 29, 2024. However, there is no specific revenue data publicly available for the PrettyLittleThing iOS app. Some reports explicitly exclude app usage from mobile web revenue figures.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Grips Intelligence, ECDB, City AM, FashionNetwork USA, Tracxn, Apple App Store
Citations: cityam.com · fashionnetwork.com · fashionnetwork.com · gripsintelligence.com · gripsintelligence.com
⭐Recent App Store Reviews49 latest · avg 1.73★ · 10.2% 5★ · 63.3% 1★
5★5 (10%)
4★0 (0%)
3★3 (6%)
2★10 (20%)
1★31 (63%)
+452,195 ratings/week
Praise: love ×8 recommend ×3 favorite ×2 amazing ×1 best ×1Complaints: refund ×8 terrible ×6 scam ×5 worst ×4 crash ×2
Top positive
★★★★★ Adrienne Flemming
Nicki…
★★★★★ The only site where I shop
Best clothing, better quality
Faster delivery. In one word PLT is amazing ❤️❤️…
Top negative
★☆☆☆☆ Refund is a nightmare
I’ve been in contact with support for a month about a refund, that is not even going to my bank account it is supposed to be a gift card or on my store account credit. But they just keep saying the same thing over and over. They told me the…
★☆☆☆☆ Horrible service
Every delivery is $10.99 which takes over two weeks to get delivered, and customer service just gives AI answers…
📈Ratings growth34,841 ratings+32% lifetimeShow 3-year history estimate ▾
Tracked (52 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More Shopping
Walmart: Shopping & Savings
★ 4.8 · 17,176,820 reviews
Amazon Shopping
★ 4.8 · 8,372,434 reviews
Fetch: America’s Rewards App
★ 4.8 · 7,120,284 reviews
Etsy: Kleine-Shops-Marktplatz
★ 4.9 · 7,063,374 reviews
Walgreens
★ 4.7 · 6,759,218 reviews
Shop: Deine Lieblingsmarken
★ 4.6 · 6,743,732 reviews
Target: Shop. Style. Save.
★ 4.9 · 6,691,504 reviews
eBay: kaufen & verkaufen
★ 4.7 · 4,967,977 reviews
Browse BU Analytics
📚 All 55,000+ Books
🜍 Alchemy & Hermeticism
🔮 Magic & Ritual
🌙 Witchcraft & Paganism
⭐ Astrology & Cosmology
🃏 Divination & Tarot
📜 Shopping
✡️ Kabbalah & Jewish Mysticism
🕉️ Mysticism & Contemplation
🕊️ Theosophy & Anthroposophy
🏛️ Freemasonry & Secret Societies
👻 Spiritualism & Afterlife
📖 Sacred Texts & Gnosticism
👁️ Supernatural & Occult Fiction
🧘 Spiritual Development
📚 Esoteric History & Biography
Info
About BU Analytics