What PrettyLittleThing actually does (from App Store listing)
PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.
- Wish…
PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
🆕 What's new · v80.8.0
This update includes usability improvements and bug fixes.
Comparable iOS apps
The five apps in Shopping with the closest revenue to PrettyLittleThing. Click any to see its detail page.
Each forecast combines App Store rating, ratings count, monetisation model, pricing tier, IAP signals and ad-supported flag.
The base estimate is then multiplied by a per-category scaling factor learned from apps with founder-verified MRR.
Every number on this page comes from public APIs and bumetric's own snapshot history.
Full methodology covers input variables, accuracy bands per category and how we treat apps without comparable anchors.
See also the live data on PrettyLittleThing's tracker page for current rating, reviews and snapshot timeline.
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