How much does Momma make per month?

Based on our ML-calibrated revenue forecast, Momma earns approximately $22K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

With estimated build cost $100K and monthly revenue $22K, Momma looks profitable — pays back its estimated build cost in roughly 4 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

What apps are like Momma?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Momma built with?

Our heuristic places Momma on the Native iOS (SwiftUI) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is Momma still actively maintained?

Maintenance status: At risk (60% abandonment risk). Last shipped version was 7 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Momma sell for?

Estimated acquisition value: $425K (marketplace range $325K – $600K). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Momma last updated?

Momma last shipped a new version on 2025-10-06 — 7 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Momma is published by Momma Merch on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Momma's BU Score?

Momma has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Quality Score

Solid

Momma: Match + Merch

Name: Momma: Match + Merch — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Momma: Match + Merch revenue, Momma: Match + Merch app analytics, mobile app revenue estimate, Shopping revenue, iOS app revenue

ZCAnalyzed by Zakhar Chumak · founder, bumetric·Methodology·Low confidence

Why low confidence: only 31 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.

4.8 ✍️ Editor

Shopping

✍️ bumetric analysis

“

Momma: Match + Merch is an iOS app from Momma Merch in the Shopping category, currently rated 4.8★ across 31 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 66: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Revenue · today and ahead

Today

$172/mo

In 12 months

$86 – $802

In 24 months

$86 – $2405

MICRO tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD💰 Estimated build cost

$100K

↳ What it cost to build · not monthly revenue

Likely range $75K – $135K

$25K · MVP floor$100K · indie scale$500K+ · studio build

📈Pays back in ~4 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱MVP baseline (design + 1-store ship)	+$28K
📱5 unique screens × $4.5K	+$22K
📦Asset bundle (80 MB)	+$12K
⚙Shopping complexity ×1.30	+$18K
⚙3.4y maintenance × ~1-person team	+$20K

Total estimate$100K

ONE-TIME · EXIT VALUE💵 Estimated acquisition value

$425K

↳ What it would sell for · not monthly revenue

Marketplace range $325K – $600K · 19× MRR multiple

💸~4.2× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺Ad-supported base	15× MRR
📅3.4y proven track record	+17%
⭐★ rating ≥ 4.7 (premium)	+15%
🏷Shopping category multiple	+2%
⭐Small user base (<1K ratings)	-8%

Final multiple19× MRR

🛠 Estimated tech stack

🍎

Native iOS (SwiftUI)

Medium confidence · 60%

Also possible

React NativeFlutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦App bundle size	80 MB
🏷Category context	Shopping
📦Mid-large iOS bundle	→ Likely native SwiftUI (post-2020 era)

💀 Maintenance status

At risk

60%

Last shipped 2025-10-06 · 230 days ago

0 · Active50 · At risk100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅7 months since last update	Concerning gap
👥Small user base (31 ratings) + 3.4y old	+10% (solo-project pattern)

VerdictAt risk

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$172/mo · ML-estimated from 234 triggers

Growth rate

+8.0% MoM · MICRO tier baseline (compound monthly)

Direction

Headwinds: rating drift may slow acquisition, low defensibility moat

6 months

$109 – $438

12 months

$86 – $802

24 months

$86 – $2.4K

Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Insufficient data · 37/100MICRO TIERtoo early to score

Revenue Strength

2.2

Product Quality

3.8

Market Position

0.3

Growth Velocity

5.0

Defensibility

2.9

Operational Safety

9.0

Founder Strength

5.4

Monetization Maturity

1.0

💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
⭐ Quality: 4.81★ across 31 reviews — weak — significant quality concerns.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: last update 230d ago — slow cadence.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$5K. Portfolio play ($22K/mo combined) commands premium.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

subscriptionREVIEW		+$2,500
Excellent rating (4.8★)METRIC		+$2,200
highly recommendREVIEW		+$1,400
Established app (3y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600
Single-language (English only)METRIC		−$400
Pre-traction phase (31 ratings)METRIC		−$300

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

App Specs

🔐 Own this app? Claim & verify MRR →

💾 80 MB🔞 4+📱 iOS 14.0.0+🔖 v1.4.4🔄 updated 7mo ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2023 (3y old)

📝 About this app

The Momma App is your simple solution for modern parenting.

One app. Two modes. 

MOMMA MATCH: A modern way to find a sitter.
Momma Match is the simplest way to book your next babysitter. Our rolodex of momma-approved sitters in your area is available at your fingertips with our subscription babysitting service. Need a last-minute sitter for an impromptu date night? Scheduling someone for an upcoming social event or appointment? Looking for regular carpool pick-up and drop-off or after-school care? Our modern sitter service is here for all of today's parenting needs.… View full description on the official store →

🆕 What's New · v1.4.4

bug fixes and app improvements

📅

What Worked™ · Development Pipeline

3 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2025-07

📈

Crossed 10 ratings — social-proof flywheel kicking in

2023-07

⭐

Rating ↓ 5.00 → 4.60 (dropped 0.40★)

2023-01

🚀

First tracked snapshot — initial data captured

🧪

Tech & Domain Intel — momma-app.com

Mail provider: Google Workspace

Derived from public RDAP + DNS TXT records (no scraping, no login).

🔔

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Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Momma: Match + Merch
Developer: Momma Merch
Bundle ID: com.momma.merchapp
App Store URL: Open in App Store
Category: Shopping
Content rating: 4+
Languages: EN

Company

Website: momma-app.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $22.6K/mo
Top-grossing rank: Outside top 100 in US Shopping
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

⭐Recent App Store Reviews9 latest · avg 4.78★ · 88.9% 5★ · 0% 1★

5★

8 (89%)

4★

0 (0%)

3★

1 (11%)

2★

0 (0%)

1★

0 (0%)

+1 ratings/week

Praise: amazing ×3 great ×2 love ×2 awesome ×1 best ×1Complaints: scam ×1

Top positive

★★★★★ Amazing App

This app has become my new go to this summer to find a sitter for my little ones! It has also been amazingly easy to sell on the precious clothes they have grown out of. Extremely easy to navigate and awesome concept.…

★★★★★ Instant match - instant babysitters!

So many babysitters to pick from! I used it the same day to find a sitter for that night and messaged a few women. All of them responded and three of them were available! I had a sitter for 3 hours later! Incredible to have a one stop shop …

📈Ratings growth31 ratings+3000% lifetimeShow 3-year history estimate ▾

Tracked (11 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.