48
Quality Score
Emerging
XZ(Closet)
✍️ bumetric analysis
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XZ(Closet) is an iOS app from STANDING OVATION Inc. in the Shopping category, currently rated 4.1★ across 35 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 48: Emerging (early traction worth watching). For a Shopping app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Revenue · today and ahead
Today
$2.4K/mo
In 12 months
$2.1K – $7.7K
In 24 months
$2.0K – $17.7K
INDIE tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.4K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$2.1K – $4.8K
12 months
$2.1K – $7.7K
24 months
$2.0K – $17.7K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 35/100INDIE TIERFREE (NO MONETIZATION)limited signalGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
1.7
Revenue Strength
3.4
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Modest — $971 - $6070/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.06★ across 35 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -1.26 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $43K-$77K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
🗣
Voice of Customer
Based on 77 reviews across 6 markets● 29% positive · ● 66% neutral · ● 5% negative · Rating drift: -1.26★ (declining — recent 50: 2.8★ vs lifetime: 4.06★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.99
🇨🇦 CA
+0.85
🇺🇸 US
+0.58
🇩🇪 DE
+0.56
🇧🇷 BR
+0.00
🇯🇵 JP
-0.00
Top praise themes
items ×9 add ×7 free ×6 outfit ×6 pictures ×5 wish ×5 clothing ×5 item ×4
Top complaint themes
items ×4 load ×3 tried ×3 let ×3 weather ×3
🧪
Tech & Domain Intel — xz-app.jp
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 2.5★ | 2 | 2.5★ this version |
| 🇧🇷 BR | 4.75★ | 4 | 4.75★ this version |
| 🇨🇦 CA | 2.66667★ | 3 | 2.66667★ this version |
| 🇩🇪 DE | 4.5★ | 12 | 4.5★ this version |
| 🇬🇧 GB | 4.57143★ | 7 | 4.57143★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 3.5358★ | 4,050 | 3.5358★ this version |
| 🇺🇸 US | 4.05714★ | 35 | 4.05714★ this version |
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Good rating (4.1★)METRIC | +$800 | |
| Pre-traction phase (35 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 79 MB🔞 17+📱 iOS 13.0+🔖 v5.1.21🔄 updated 1w ago🌐 EN, JA📂 Shopping💰 Free🚀 Launched 2014 (11y old)
📝 About this app
Over 41 Million Fashion Items and 8 Million Outfit Ideas!
MEET NEW OUTFITS OF YOUR ITEMS!
“I should have lots of clothes in my closet, but I have no idea what to wear today…”
XZ(Closet) is a FREE fashion app for men/women who want to be much more stylish with their clothing items. New mix-and-match outfit ideas will be automatically created and delivered every day.
•Easily Upload Your Clothing Items
Quickly answering “Yes” or “No”, you can select item images that are similar to what you already own and you can add them into your digital closet within the app.… View full description on the official store →
MEET NEW OUTFITS OF YOUR ITEMS!
“I should have lots of clothes in my closet, but I have no idea what to wear today…”
XZ(Closet) is a FREE fashion app for men/women who want to be much more stylish with their clothing items. New mix-and-match outfit ideas will be automatically created and delivered every day.
•Easily Upload Your Clothing Items
Quickly answering “Yes” or “No”, you can select item images that are similar to what you already own and you can add them into your digital closet within the app.… View full description on the official store →
🆕 What's New · v5.1.21
Thank you for using XZ!
This update includes the following improvements:
* Fix several minor issues.
As always, we highly appreciate your feedback.
We accept it through the contact form in the app(RECOMMENDED) or an email to support@xz-closet.jp
This update includes the following improvements:
* Fix several minor issues.
As always, we highly appreciate your feedback.
We accept it through the contact form in the app(RECOMMENDED) or an email to support@xz-closet.jp
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- XZ(Closet)
- Developer
- STANDING OVATION Inc.
- Bundle ID
- fashion.style.coordinate.app.xz
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- EN, JA
Company
- Website
- Not found
- Tagline
- 【公式】XZ（クローゼット）手持ち服のコーデ提案-ファッションアプリ
- Description
- XZ（クローゼット）は持っている洋服を使って、天気や気温に合ったコーディネートを提案するファッションアプリです。自分では思いつかなかった意外な着こなしを見つけて着回し上手になろう。レディース、メンズのコーディネートに対応！
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.4K/mo
- Top-grossing rank
- 🇯🇵#7 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Phone
- Not found
- Contact page
- https://xz-app.jp/contact
- About page
- Not found
⭐Recent App Store Reviews16 latest · avg 3.56★ · 37.5% 5★ · 18.8% 1★
5★6 (38%)
4★4 (25%)
3★2 (12%)
2★1 (6%)
1★3 (19%)
+0 ratings/week
Praise: great ×7 love ×6 best ×3 recommend ×1Complaints: bug ×1
Top positive
★★★★★ great app!!
i have tried a few of these closet organizers/outfit recommenders, and this is definitely the best one by far. i love that it suggests outfits based on local weather!! also the auto background remove & categorizing features when adding …
★★★★★ Great potential
Has a great potential! Looking forward to its development and I hope to see it expand its ideas to other countries not just Japan. But loving it so far, it’s everything I was looking for in a clothing app to help me spend less time picking …
Top negative
★☆☆☆☆ Won’t even load
I’ve tried multiple times and it won’t load past the logo screen. I even let it set for over 10 minutes and tried multiple times. Seems real dodgy to not even load.…
★☆☆☆☆ Awful app
If you want to organize your closet or pull items from websites you have shopped at, this app is completely useless. It gives you a quiz of what items you have from their bland catalog of beige cardigan, grey cardigan, beige pants, jeans, b…
📈Ratings growth35 ratings+3400% lifetimeShow 3-year history estimate ▾
Tracked (19 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇯🇵
JP
Top-grossing rank: #7 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#7 now · best #6 · worst #11
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for XZ(Closet): category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.