74
BU Score
Strong
Identity Guard: ID Protection
✍️ BU Analytics Review
“
Identity Guard: ID Protection is an iOS app from Intersections Inc. in the Finance category, currently rated 4.7★ across 2,573 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 74 — Strong (healthy traction). For a Finance app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (2,573 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Aug 24
Sep 24
Oct 24
Nov 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Oct 25
Jan 26
Feb 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 208 MB🔞 4+📱 iOS 15.1+🔖 v4.1.2🔄 updated 7mo ago🌐 EN📂 Finance💰 Paid🚀 Launched 2022 (3y old)
📝 About this app
Award-Winning Identity Protection
For over 25 years, Identity Guard has been an industry pioneer and leader in identity theft and credit protection services. Our mission is to help families and individuals protect their personal, credit, and financial assets from the constantly evolving threats of fraud so you can live your life with peace of mind. Since then, we’ve helped protect over 38 million people with Trustpilot ratings over 4.5-stars as rated by our customers. This powerful and extensive identity theft protection is available on your mobile device.
Here’s how Identity Guard protects you:
1. We monitor your personal information, credit, and bank account for signs of fraud.
2. We alert you to fraud in near real-time.
3. If you’re a victim of fraud, our U.S-based fraud agents will help you resolve the issue.
4. All plans offer $1M identity theft insurance to cover legal fees, stolen funds, and more.*
5. Our plans offer a variety of tools to help detect fraud which may include credit monitoring, dark web monitoring, near real-time alerts, credit lock, and so much more.
More privacy and protection than ever before.
- Data Removal. Spam and robocalls be gone! We’ll send automatic requests on your behalf to request removal of your info from some of the largest data brokers that may be selling your personal info.
- Secure VPN for Safe Browsing. Download our browser app, and with a click we’ll block phishing and scam sites that may steal your personal and financial info. Our VPN secures your privacy and identity.
- Anti-tracker and Ad Blocker. With one-click, browse privately and with less distraction. Our browser extension helps to block ads and online trackers.
An Identity Guard subscription is required.
- Payment will be charged to your iTunes account at confirmation of purchase.
- Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the subscription period.
- Length of subscription: one year
- Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal.
- Price of subscription: annual plan of $299.99
- Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user’s Account Settings after purchase.
- No cancellation of the current subscription is allowed during the active subscription period.
Privacy Policy: https://www.aura.com/legal/privacy-policy
Terms of Service: https://www.identityguard.com/legal/terms-of-use
*Identity Theft Insurance underwritten by American Bankers Insurance Company of Florida, an Assurant company. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions.
**“Best for Fast Identity Theft Protection” winner on Forbes Advisor as of Sept. 19, 2022.
For over 25 years, Identity Guard has been an industry pioneer and leader in identity theft and credit protection services. Our mission is to help families and individuals protect their personal, credit, and financial assets from the constantly evolving threats of fraud so you can live your life with peace of mind. Since then, we’ve helped protect over 38 million people with Trustpilot ratings over 4.5-stars as rated by our customers. This powerful and extensive identity theft protection is available on your mobile device.
Here’s how Identity Guard protects you:
1. We monitor your personal information, credit, and bank account for signs of fraud.
2. We alert you to fraud in near real-time.
3. If you’re a victim of fraud, our U.S-based fraud agents will help you resolve the issue.
4. All plans offer $1M identity theft insurance to cover legal fees, stolen funds, and more.*
5. Our plans offer a variety of tools to help detect fraud which may include credit monitoring, dark web monitoring, near real-time alerts, credit lock, and so much more.
More privacy and protection than ever before.
- Data Removal. Spam and robocalls be gone! We’ll send automatic requests on your behalf to request removal of your info from some of the largest data brokers that may be selling your personal info.
- Secure VPN for Safe Browsing. Download our browser app, and with a click we’ll block phishing and scam sites that may steal your personal and financial info. Our VPN secures your privacy and identity.
- Anti-tracker and Ad Blocker. With one-click, browse privately and with less distraction. Our browser extension helps to block ads and online trackers.
An Identity Guard subscription is required.
- Payment will be charged to your iTunes account at confirmation of purchase.
- Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the subscription period.
- Length of subscription: one year
- Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal.
- Price of subscription: annual plan of $299.99
- Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user’s Account Settings after purchase.
- No cancellation of the current subscription is allowed during the active subscription period.
Privacy Policy: https://www.aura.com/legal/privacy-policy
Terms of Service: https://www.identityguard.com/legal/terms-of-use
*Identity Theft Insurance underwritten by American Bankers Insurance Company of Florida, an Assurant company. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions.
**“Best for Fast Identity Theft Protection” winner on Forbes Advisor as of Sept. 19, 2022.
🆕 What's New · v4.1.2
We’ve been hard at work fixing bugs and enhancing stability to make your online experience more safe and secure. Thank you for choosing Aura Digital Security.
Give us a rating and a review, we always appreciate your feedback!
Give us a rating and a review, we always appreciate your feedback!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Identity Guard: ID Protection
- Developer
- Intersections Inc.
- Bundle ID
- com.identityguard.suite
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.identityguard.com
- Tagline
- Protection from Identity Theft, Scams & Online Threats
- Description
- Get identity theft protection, credit monitoring and $1M insurance coverage. Family plans start at $12.50. Peace of mind begins with Identity Guard.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $37.5K/mo
- Top-grossing rank
- 🇺🇸#91 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.identityguard.com/news/identity-guard-vs-lifelock-comparison
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- 1-855-443-7748
- Contact page
- https://www.identityguard.com/contact
- About page
- https://www.identityguard.com/about
📈Ratings growth2,573 ratings+249% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
📊Category Rank Trajectory#91 now · best #85 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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