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57
BU Score
Solid

Brian Tracy's, Eat That Frog!

4.2 ✍️ Editor
✍️ bumetric analysis

Brian Tracy's, Eat That Frog! is an iOS app from Equilibrium Enterprises, Inc in the Productivity category, currently rated 4.2★ across 9 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Our BU Score puts it at 57: Solid (established niche player). For a Productivity app, that means established niche player.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Reviews
Forecast Revenue / mo
Snapshots tracked
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
5 starREVIEW
+$1,800
Mature app (16y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
Good rating (4.2★)METRIC
+$800
Single-language (English only)METRIC
−$400
Pre-traction phase (9 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 6 MB🔞 4+📱 iOS 12.0+🔖 v2.1🔄 updated 5y ago🌐 EN📂 Productivity💰 Paid🚀 Launched 2009 (16y old)

📝 About this app

Featured by Apple in iTunes Store
"New & Noteworthy"


"I love this app!"
"O'vera

"What's not to love about this time-proven technique to enhance productivity through complete focus!" Eric B.

------
Based upon Brian Tracy's international, best-selling book and procrastination killer, Eat That Frog!

The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning. The key is to eat your "Ugliest" Frog BEFORE you do anything else, and without taking too much time to think about it.

The Truth About Frogs
Mark Twain once said that if the first thing you do each morning is eat a live frog, you can go through the day with the satisfaction of knowing that it’s probably the worst thing you'll have to do all day long.

Your "Frog" is your biggest, most important task. It's the one you are most likely to procrastinate on, even dread. Yet, it is also the one task that can have the greatest positive impact on your life and create positive results immediately.

With that in mind, "Eat That Frog,” the iPhone app, has been specifically designed and developed to ensure that your biggest priorities are handled with the urgency and focus required to make you most effective in your business and personal life.

Each day, you'll be impressed with the momentum created from tackling your most difficult tasks, and at the end of each week and month, you'll be amazed to see just how much you've completed!

Why use Eat That Frog?
There is no denying that it is our ability to focus on priorities and manage our time effectively which separates the high-achievers.

To that end, Eat That Frog! helps you to quickly establish and track your most important and impactful tasks throughout the each day.

HOW TO USE:
You can create as many tasks/Frogs as you like. However, there is a catch, you can only ACTIVATE ONE FROG AT A TIME.

NOTE: This is NOT a ToDo app - it's a procrastination killer that enables pure focus.
Find out why this is the methodology used by the most productive people in the world.

Learn more at www.briantracy.com
FEATURES:
- Establish as many custom Tasks/Frogs as you like!
- Track your daily Frog and add required steps to keep you on target
- Establish estimated completion dates for each Frog!
- Easy to understand and clean user interface
- ANIMATION and SOUND!
- Motivate! Upon setup or each Frog task item, you get to write WHY you must complete the task
- Track each Frog over multiple days if necessary
- Chart both completion percentages and status
- Email chart data!
- Select up to four unique Frog ribbits
- Includes Badge reminder!

-----
"Eat That Frog! is simple, creative, fun to use and most importantly effective."
Chelsea S.

MORE:
Find other leading personal development apps from Equilibrium Enterprises: The Habit Factor® and Bucket List Pro

🆕 What's New · v2.1

Updated for new IOS and new device and screen sizes

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Brian Tracy's, Eat That Frog!
Developer
Equilibrium Enterprises, Inc
Bundle ID
com.equilibrium.eatthatfrog
App Store URL
Open in App Store
Category
Productivity
Content rating
4+
Languages
EN

Company

Website
equilibrium-ent.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$18.6K/mo
Top-grossing rank
Outside top 100 in US Productivity
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
📈Ratings growth9 ratings+350% lifetimeShow 3-year history estimate ▾Sep 2009Feb 2024May 2026
Tracked (20 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

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Full revenue analysis
Read the article-style breakdown for Brian Tracy's, Eat That Frog!: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →