How much does The Christmas List make per month?

Based on our ML-calibrated revenue forecast, The Christmas List earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is The Christmas List profitable?

With estimated build cost $165K and monthly revenue $12K, The Christmas List looks break-even-grade — payback period sits around 1.2 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does The Christmas List have?

Estimated audience: ~355K lifetime downloads, ~8K monthly active users, and ~1K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like The Christmas List?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is The Christmas List built with?

Our heuristic places The Christmas List on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).

Is The Christmas List still actively maintained?

Maintenance status: Likely abandoned (93% abandonment risk). Last shipped version was 5+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would The Christmas List sell for?

Estimated acquisition value: $250K (marketplace range $200K – $325K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was The Christmas List last updated?

The Christmas List last shipped a new version on 2021-08-05 — more than 5 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes The Christmas List?

The Christmas List is published by Erik Eggleston on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is The Christmas List's BU Score?

The Christmas List has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

The Christmas List

Quality Score

Strong

The Christmas List

Name: The Christmas List — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: The Christmas List revenue, The Christmas List app analytics, mobile app revenue estimate, Shopping revenue, iOS app revenue

by Erik Eggleston

Medium confidence

4.8 App Store rating

✍️ Bumetric analysis

“

The Christmas List is an iOS app from Erik Eggleston in the Shopping category, currently rated 4.8★ across 5,112 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 77: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$12.1K

per month

→

12-mo forecast

$12.6K – $26.3K

per month

→

24-mo forecast

$15.6K – $46.7K

per month

MID tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

81 snapshots on record

idle

Rating

4.8

Reviews

5,112 reviews

Forecast Revenue / mo

$12.1K

Snapshots tracked

since Dec 2017

ONE-TIME · BUILD 💰 Estimated build cost

$165K

↳ What it cost to build · not monthly revenue

Likely range $125K – $225K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Shopping complexity ×1.30	+$15K
⚙ 16.9y maintenance × ~1-person team	+$101K

Total estimate $165K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$250K

↳ What it would sell for · not monthly revenue

Marketplace range $200K – $325K · 21× MRR multiple

💸 ~1.5× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 16.9y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Shopping category multiple	+2%

Final multiple 21× MRR

👥 Estimated audience size

355K

Lifetime downloads (US-equivalent)

Monthly active

8.5K

Daily active

1.5K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Shopping engagement	~100 installs / rating
📅 16.9y of rating accumulation	-30%
🔁 Shopping D30 retention	12%
📍 DAU / MAU stickiness	0.18

DAU / MAU 18% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

High confidence · 80%

Also possible

Native iOS (SwiftUI)

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	14 MB
🏷 Category context	Shopping
📦 Compact iOS bundle	→ Native Swift / UIKit (pre-2020 era)

💀 Maintenance status

Likely abandoned

93%

Last shipped 2021-08-05 · 1886 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 5y+ since last update	Likely abandoned
• 17y old + 1y+ no update	+5% (API deprecation drift)

Verdict Likely abandoned

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$12.1K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$11.5K – $19.2K

12 months

$12.6K – $26.3K

24 months

$15.6K – $46.7K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 49/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

5.7

Product Quality

8.7

Revenue Strength

4.1

Monetization Maturity

1.0

Defensibility

6.0

Market Position

1.8

Operational Safety

7.0

💰 Revenue: Modest — $8K - $18K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.82★ across 5,112 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: ⚠ last update 1880d ago — possibly dormant.
⚠️ Risk: Moderate — dormant (1880d since update).

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $218K-$388K. Portfolio play ($48K/mo combined) commands premium.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Paid app ($2.99)METRIC		+$2,800
Excellent rating (4.8★)METRIC		+$2,200
worth every pennyREVIEW		+$2,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
excellent appREVIEW		+$1,500
Low install base (5,112 ratings)METRIC		+$1,500
Mature app (16y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
support teamREVIEW		+$900
Single-language (English only)METRIC		−$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: The Christmas List
Developer: Erik Eggleston
Bundle ID: Not found
App Store URL: Open in App Store
Category: Shopping
Content rating: 4+
Languages: EN

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $12.1K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth5,119 ratings+1475% lifetimeShow 3-year history estimate ▾

Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

The #1 Shopping App in the US – The Christmas List is an easy-to-use app to help you organize your Christmas lists and budget so you can spend less time buying presents for the ones you love and more time being present with the ones you love!

_________________________________________

EASY PROGRESS TRACKING
Track gifts by to do, purchased, shipping, received, and wrapped. When editing a list you can change the status of multiple gifts at once (for example, when you are wrapping gifts you can change the status of those gifts from purchased to wrapped all at once).

EASY BUDGETING… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 14 MB🔞 4+📱 iOS 13.6+🔖 v4.0🔄 updated 5y ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2009 (16y old)

📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-04

⭐

Rating ↑ 4.42 → 4.82 (improved 0.40★)

2026-04

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

2026-04

💲

Went paid — introduced $2.99 price point

2026-01

📈

Crossed 500 ratings — social-proof flywheel kicking in

2017-12

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +6 high confidence

2017-12

📈

Crossed 100 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +5 high confidence

2017-12

📈

Crossed 50 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +5 medium · co-occurring

2017-12

📈

Crossed 10 ratings — social-proof flywheel kicking in

2017-12

🚀

First tracked snapshot — initial data captured

🌍

Multi-Country Performance

Available in 6 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.62903★	62	4.62903★ this version
🇧🇷 BR	0★	0	—
🇨🇦 CA	4.77419★	124	4.77419★ this version
🇮🇳 IN	0★	0	—
🇯🇵 JP	5★	1	5★ this version
🇺🇸 US	4.81433★	5,122	4.81433★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for The Christmas List: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →