76
BU Score
Strong
Athleta: Activewear & Apparel
✍️ BU Analytics Review
“
Athleta: Activewear & Apparel is an iOS app from Gap Inc. in the Shopping category, currently rated 4.9★ across 212,049 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 76 — Strong (healthy traction). For a Shopping app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (212,049 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (16y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 261 MB🔞 12+📱 iOS 16.0+🔖 v17.8.0🔄 updated 6d ago🌐 EN, FR📂 Shopping💰 Free🚀 Launched 2009 (16y old)
📝 About this app
Find the perfect fit for your next workout with Athleta. The Athleta clothing app makes online shopping for athleisure, bras, yoga pants, and exercise clothes easier than ever before. Browse our entire clothing collection and find a style that fits you and your workouts. We are the athletic clothing app for women and girls of all shapes and sizes. Find your next gym fit and shop online with Athleta.
Shop our newly reinvented app, anytime and anywhere—so you’re always ready for your next adventure. Browse the countless styles that women shop from every day. From yoga, hiking, running, and beyond, the Athleta app offers a wide selection of womens clothing fit for every athlete and every lifestyle. As a certified B Corp, we achieve the highest sustainability standards for your workout clothes.
Order now directly from the app for pickup, curbside, or delivery. Download the Athleta app and join our mission to ignite the limitless potential of all women and girls.
ATHLETA APP FEATURES
TRAINING CLOTHES FOR ALL WOMEN
• Shop the latest womens clothing trends for every sport, activity, exercise, workout, and lifestyle.
• Find performance apparel in your size and fit with our search and filter tools.
• Discover covetable new arrivals and versatile athletic clothing for all shapes and sizes.
• Shopping for yoga or running gear? Looking for the perfect workout apparel? Athleta has you covered.
ATHLEISURE SHOPPING MADE EASY
• The Athleta app simplifies the shopping experience with an easy-to-use and intuitive checkout process.
• Our updated, mobile-friendly checkout process lets you add products to your bag and check out in seconds.
• Easily add trending styles to your cart and complete your workout wardrobe with Athleta.
Cardmembers, Your shopping experience just got better! It’s never been easier for you to manage your Gap Inc. Credit Cards. We offer online shopping with peace of mind and simplicity at the forefront.
Be in the know and stay on top of new trends and product releases from Athleta when you join our list.
Opt-in to push notifications to stay in the loop with instant alerts about offers and more.
Download the Athleta App today to shop the latest womens clothing styles and find the perfect fit for your next workout.
Stay tuned for new features on the way!
Shop our newly reinvented app, anytime and anywhere—so you’re always ready for your next adventure. Browse the countless styles that women shop from every day. From yoga, hiking, running, and beyond, the Athleta app offers a wide selection of womens clothing fit for every athlete and every lifestyle. As a certified B Corp, we achieve the highest sustainability standards for your workout clothes.
Order now directly from the app for pickup, curbside, or delivery. Download the Athleta app and join our mission to ignite the limitless potential of all women and girls.
ATHLETA APP FEATURES
TRAINING CLOTHES FOR ALL WOMEN
• Shop the latest womens clothing trends for every sport, activity, exercise, workout, and lifestyle.
• Find performance apparel in your size and fit with our search and filter tools.
• Discover covetable new arrivals and versatile athletic clothing for all shapes and sizes.
• Shopping for yoga or running gear? Looking for the perfect workout apparel? Athleta has you covered.
ATHLEISURE SHOPPING MADE EASY
• The Athleta app simplifies the shopping experience with an easy-to-use and intuitive checkout process.
• Our updated, mobile-friendly checkout process lets you add products to your bag and check out in seconds.
• Easily add trending styles to your cart and complete your workout wardrobe with Athleta.
Cardmembers, Your shopping experience just got better! It’s never been easier for you to manage your Gap Inc. Credit Cards. We offer online shopping with peace of mind and simplicity at the forefront.
Be in the know and stay on top of new trends and product releases from Athleta when you join our list.
Opt-in to push notifications to stay in the loop with instant alerts about offers and more.
Download the Athleta App today to shop the latest womens clothing styles and find the perfect fit for your next workout.
Stay tuned for new features on the way!
🆕 What's New · v17.8.0
We have made enhancements and fixed some bugs for a better app experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Athleta: Activewear & Apparel
- Developer
- Gap Inc.
- Bundle ID
- com.gap.shopat
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN, FR
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.9K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data provides Athleta's total brand revenue, but not specific revenue generated directly by its iOS app. While mobile commerce through the Athleta app is estimated to represent approximately 35-40% of total e-commerce revenue, the total e-commerce revenue for Athleta as a standalone brand is not consistently disclosed in public sources, making a direct app revenue estimate impossible. Athleta's full-year net sales for fiscal year 2025 were $1.2 billion, and its Q4 fiscal 2025 net sales were $354 million.
Sources mentioned: FourWeekMBA, Growjo, Glossy, Gap Inc. Reports Second Quarter Fiscal 2025 Results, Morningstar, Retail Dive, SGB Media Online, SEC.gov, Gap Inc. Reports Fourth Quarter and Fiscal 2023 Results; Pro
Citations: fourweekmba.com · sgbonline.com
⭐Recent App Store Reviews49 latest · avg 4.63★ · 79.6% 5★ · 2.0% 1★
5★39 (80%)
4★5 (10%)
3★3 (6%)
2★1 (2%)
1★1 (2%)
+0 ratings/week
Praise: love ×23 great ×7 best ×4 favorite ×3 amazing ×2Complaints: bug ×1 overpriced ×1
Top positive
★★★★★ Good customer service
Every time I’m in Athleta the people
There are so nice and respectful. They me find what I need and give me suggestions on clothes.…
★★★★★ Love
This app is user friendly and enjoyable to shop here!!…
Top negative
★☆☆☆☆ Infuriating
It makes me absolutely irritated that every single time try to use this app there’s a new required update. Get it together.…
★★☆☆☆ Recent changes irritating
I’ve been a Gap brand cardholder since 2014. I am not a fan of the recent changes to how points are displayed - it used to be so easy to know that 100 points = $1 and understand that 5x points per dollar on Gap purchases is essentially 5% r…
📈Ratings growth212,049 ratings+5% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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