86
BU Score
Excellent
Rakuten: Cashback & Deals
✍️ BU Analytics Review
“
Rakuten: Cashback & Deals is an iOS app from Rakuten Ebates in the Shopping category, currently rated 4.8★ across 361,424 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 86 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (361,424 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 138 MB🔞 17+📱 iOS 18.0+🔖 v13.8.1🔄 updated 0d ago🌐 EN, FR, ES📂 Shopping💰 Paid🚀 Launched 2013 (12y old)
📝 About this app
Stack Cash Back on top of coupons when you use the Rakuten app to get the best deal! It's 100% free for everyone - just join and start earning today!
Become one of the 17 million users who use Rakuten to get Cash Back
Shop 3,500+ stores all in one app
Here's how it works:
1. Join for free & choose a store to start shopping.
2. Earn Cash Back after you make a purchase.
3. Get paid via PayPal or check.
...and repeat!
REFER FRIENDS & EARN: Share your referral link with friends and earn when they make a purchase! They will earn too, it's a win-win! Referral bonuses are unlimited, and it's free to share.
AUTOMATICALLY APPLY COUPONS: Rakuten will find and apply coupons at checkout.
EARN IN STORE & WITH DINING: Activate free Cash Back offers near you to find the best restaurant and store deals in your area.
MY ACCOUNT: Get detailed status on what your Cash Back status is. Know when your next payment date is, and choose how you get paid - either by check, gift card, or PayPal.
Stack Cash Back with sales, coupons, free shipping, loyalty programs, and more! There's unlimited Cash Back every time you shop in the app.
We've paid our members over $3 billion to date. What are you waiting for?
*Based on TrustPilot reviews as of 03/2026
Stay in the loop for the latest ways to earn & save with Rakuten:
Website: www.rakuten.com
Facebook: www.facebook.com/rakuten
Instagram: www.instagram.com/rakuten
Twitter: www.twitter.com/rakutenus
Pinterest: www.pinterest.com/rakuten
Become one of the 17 million users who use Rakuten to get Cash Back
Shop 3,500+ stores all in one app
Here's how it works:
1. Join for free & choose a store to start shopping.
2. Earn Cash Back after you make a purchase.
3. Get paid via PayPal or check.
...and repeat!
REFER FRIENDS & EARN: Share your referral link with friends and earn when they make a purchase! They will earn too, it's a win-win! Referral bonuses are unlimited, and it's free to share.
AUTOMATICALLY APPLY COUPONS: Rakuten will find and apply coupons at checkout.
EARN IN STORE & WITH DINING: Activate free Cash Back offers near you to find the best restaurant and store deals in your area.
MY ACCOUNT: Get detailed status on what your Cash Back status is. Know when your next payment date is, and choose how you get paid - either by check, gift card, or PayPal.
Stack Cash Back with sales, coupons, free shipping, loyalty programs, and more! There's unlimited Cash Back every time you shop in the app.
We've paid our members over $3 billion to date. What are you waiting for?
*Based on TrustPilot reviews as of 03/2026
Stay in the loop for the latest ways to earn & save with Rakuten:
Website: www.rakuten.com
Facebook: www.facebook.com/rakuten
Instagram: www.instagram.com/rakuten
Twitter: www.twitter.com/rakutenus
Pinterest: www.pinterest.com/rakuten
🆕 What's New · v13.8.1
Just when we thought it couldn't get better— it did! Update for the upgrade.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Rakuten: Cashback & Deals
- Developer
- Rakuten Ebates
- Bundle ID
- com.ebates.EbatesMobile
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- EN, FR, ES
Company
- Website
- Not found
- Tagline
- Take advantage of our Rakuten websites in your region
- Description
- Feel the joy of Cash Back! Start your shopping at Rakuten - Shop as usual - Get Cash Back. Shop at over 3500 stores and get paid.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- https://www.rakuten.com/help/other-questions
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
The iOS app "Rakuten: Cashback & Deals" does not generate direct revenue through in-app purchases, as confirmed by Sensor Tower. Its revenue is derived from affiliate commissions as part of the broader Rakuten Rewards cashback service, which also includes a website and browser extension. Publicly available estimates for the *entire Rakuten Rewards business* range from an estimated annual revenue of $85.5 million to $400 million. Due to the lack of specific data attributing revenue solely to the iOS app, a direct revenue estimate for the app cannot be provided.
Sources mentioned: Sensor Tower, Growjo, Prospeo, Wikipedia, EnactSoft, Rakuten, Inc., Quora, Finty, Sharetribe, FinanceBuzz
Citations: sensortower.com · wikipedia.org · enactsoft.com · quora.com · finty.com · seekingalpha.com
⭐Recent App Store Reviews49 latest · avg 3.04★ · 40.8% 5★ · 34.7% 1★
5★20 (41%)
4★3 (6%)
3★2 (4%)
2★7 (14%)
1★17 (35%)
+37,515 ratings/week
Praise: love ×11 great ×5 excellent ×3 awesome ×2 best ×2Complaints: scam ×3 worst ×2 terrible ×1 refund ×1
Top positive
★★★★★ My Favorite App
This App is my favorite way to save money!…
★★★★★ Love Racking up points with Rakuten!
Great app! Didn’t know what to expect but they are on point. Pretty straight forward and any missing points issue are usually resolved the same day.…
Top negative
★☆☆☆☆ Cash Back
Frustrated you have to click activate even when you have a cc connected for purchases. I have lost points due to forgetting to activate prior to purchasing.…
★☆☆☆☆ Shady business
They cancelled my account after years because someone with the same name signed up so I lost all my cash back. Wondering if that’s really the reason why. They just don’t want to pay out.…
📈Ratings growth361,424 ratings+23% lifetimeShow 3-year history estimate ▾
Tracked (41 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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