Depth Of Field Calculator
65
Quality Score
Solid
✍️ Bumetric analysis
“
Depth Of Field Calculator is an iOS app from Essence Computing in the Photo & Video category, currently rated 4.6★ across 44 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 65: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
39 snapshots on record
Rating
4.6
Reviews
44 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
39
since Mar 2010
ONE-TIME · BUILD
💰 Estimated build cost
$180K
↳ What it cost to build · not monthly revenue
Likely range $135K – $245K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Photo & Video complexity ×1.55 | +$27K |
| ⚙ 16.6y maintenance × ~1-person team | +$99K |
Total estimate
$180K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 16.6y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
18× MRR
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 19 MB |
| 🏷 Category context | Photo & Video |
| 📦 Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
At risk
60%
Last shipped 2025-12-20 · 282 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 9 months since last update | Concerning gap |
| 👥 Small user base (44 ratings) + 16.6y old | +10% (solo-project pattern) |
Verdict
At risk
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
3.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
9.0
Founder Strength
6.5
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.64★ across 44 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 282d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($63K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (44 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.8.22
Added many new cameras
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Depth Of Field Calculator
- Developer
- Essence Computing
- Bundle ID
- uk.co.esscomp.simplefocal
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth44 ratings+2100% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Camera list updated to beginning October 2024. If yours is not listed please email stating which one is missing and I will be happy to add it to the next release.
Ever taken a picture and wished that either more of it had been in focus or the exact reverse and that less had been in focus? Of course you have I certainly have. But what settings on your camera give which results and what if you change one of those settings what is the Depth of Field then. You can calculate it all yourself but it is not easy. This App takes all of those problems and makes it easy to find the answers.… View full description on the official store →
Ever taken a picture and wished that either more of it had been in focus or the exact reverse and that less had been in focus? Of course you have I certainly have. But what settings on your camera give which results and what if you change one of those settings what is the Depth of Field then. You can calculate it all yourself but it is not easy. This App takes all of those problems and makes it easy to find the answers.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 19 MB🔞 4+📱 iOS 15.6+🔖 v1.8.22🔄 updated 9mo ago🌐 EN📂 Photo & Video💰 Paid🚀 Launched 2010 (16y old)
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $0.99 price point
2026-05
⭐
Rating ↑ 3.50 → 4.64 (improved 1.14★)
2026-03
⭐
Rating ↓ 4.12 → 3.50 (dropped 0.62★)
2011-03
⭐
Rating ↓ 4.38 → 4.07 (dropped 0.31★)
→ 30 days after: revenue +$400/mo · rating +0.05★ high confidence
2010-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2010-03
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
→ 30 days after: revenue +$208/mo · rating +0.17★ medium · co-occurring
2010-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$208/mo · rating +0.17★ medium · co-occurring
2010-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$208/mo · rating +0.17★ medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.63636★ | 44 | 4.63636★ this version |
| 🇬🇧 GB | 4.90909★ | 11 | 4.90909★ this version |
| 🇩🇪 DE | 3.5★ | 2 | 3.5★ this version |
| 🇫🇷 FR | 4★ | 1 | 4★ this version |
| 🇯🇵 JP | 1★ | 1 | 1★ this version |
| 🇨🇦 CA | 4.28571★ | 7 | 4.28571★ this version |
| 🇦🇺 AU | 5★ | 3 | 5★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇮🇳 IN | 5★ | 1 | 5★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
More by Essence Computing
View all →📦 Portfolio summaryINDIE studio
4apps·$16K/mocombined
✓ Diversified — top app contributes 31%; risk spread across portfolio
About this analysis
Why low confidence: only 44 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
9 answers · auto-generated from this app's public dataHow much does Depth Of Field Calculator make per month?▴
Based on our ML-calibrated revenue forecast, Depth Of Field Calculator earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Depth Of Field Calculator profitable?▴
With estimated build cost $180K and monthly revenue $5.0K, Depth Of Field Calculator looks break-even-grade — payback period sits around 3.0 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
What apps are like Depth Of Field Calculator?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Depth Of Field Calculator built with?▴
Our heuristic places Depth Of Field Calculator on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is Depth Of Field Calculator still actively maintained?▴
Maintenance status: At risk (60% abandonment risk). Last shipped version was 9 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Depth Of Field Calculator sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Depth Of Field Calculator last updated?▴
Depth Of Field Calculator last shipped a new version on 2025-12-20 — 9 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Depth Of Field Calculator?▴
Depth Of Field Calculator is published by Essence Computing on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Depth Of Field Calculator's BU Score?▴
Depth Of Field Calculator has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.