How much does Amex make per month?

Based on our ML-calibrated revenue forecast, Amex earns approximately $2.0M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

With estimated build cost $245K and monthly revenue $2.0M, Amex looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Amex have?

Estimated audience: ~179.5M lifetime downloads, ~10.0M monthly active users, and ~4.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Amex?

Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Amex built with?

Our heuristic places Amex on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is Amex still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 28 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Amex sell for?

Estimated acquisition value: $51.5M (marketplace range $38.5M – $67.0M). Calculated as 26× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Amex last updated?

Amex last shipped a new version on 2026-08-31 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Amex is published by American Express on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Amex's BU Score?

Amex has a BU Score of 92/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Amex

Quality Score

Transcendent

Amex

Name: Amex — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Amex revenue, Amex app analytics, mobile app revenue estimate, Finance revenue, iOS app revenue

by American Express

High confidence

4.9 App Store rating

✍️ Bumetric analysis

“

This app serves American Express cardholders, a niche within the broader personal finance management space. Direct competitors include other major bank apps like Chase Mobile or Citi Mobile, all vying for primary customer engagement. The substantial user rating and high volume of reviews, coupled with its consistent monthly revenue, indicate a mature, established product with significant user traction. This isn't a growth-stage app; it’s a foundational utility for a large, existing customer base. In the finance category, monetization typically centers around service fees or interest on financial products, not direct app purchases. The app itself acts as a retention and engagement tool, reducing customer service costs and driving further use of Amex’s core financial offerings, which is where the actual revenue generation occurs. This free app is a strategic touchpoint, not a direct revenue stream in itself.

BU Score 92 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$2.0M

per month

→

12-mo forecast

$2.1M – $3.3M

per month

→

24-mo forecast

$2.5M – $4.7M

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

506 snapshots on record

idle

Rating

4.9

Reviews

4,276,842 reviews

Forecast Revenue / mo

$2.0M

Snapshots tracked

506

since Jan 2026

🤖Also on Android

Amex

$361/mo · 102K ratings · 4.8★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$245K

↳ What it cost to build · not monthly revenue

Likely range $185K – $330K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (509 MB)	+$40K
⚙ Finance complexity ×1.60	+$54K
⚙ 16.5y maintenance × ~1-person team	+$98K

Total estimate $245K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$51.5M

↳ What it would sell for · not monthly revenue

Marketplace range $38.5M – $67.0M · 26× MRR multiple

💸 ~210× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 16.5y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Finance category multiple	+15%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 26× MRR

👥 Estimated audience size

179.5M

Lifetime downloads (US-equivalent)

Monthly active

10.0M

Daily active

4.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Finance engagement	~60 installs / rating
📅 16.5y of rating accumulation	-30%
🔁 Finance D30 retention	28%
📍 DAU / MAU stickiness	0.40

DAU / MAU 40% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

Medium confidence · 55%

Also possible

React Native Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	509 MB
🏷 Category context	Finance
📦 Large iOS bundle	→ Native Swift / UIKit (pre-2020 era) + assets

💀 Maintenance status

Active

Last shipped 2026-08-31 · 28 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 28 days since last update

Active development

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$2.0M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$2.0M – $2.7M

12 months

$2.1M – $3.3M

24 months

$2.5M – $4.7M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 59/100BIG TIERcompetitive but cautious

Revenue Strength

6.3

Product Quality

9.8

Market Position

0.3

Growth Velocity

5.0

Defensibility

7.5

Operational Safety

10.0

Founder Strength

7.1

Monetization Maturity

1.0

💰 Revenue: Healthy — $800K - $4400K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.88★ across 4,276,842 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $36.0M-$64.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (4,276,842 ratings)METRIC		+$12,000
Excellent rating (4.9★)METRIC		+$2,200
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
securityREVIEW		+$1,800
great valueREVIEW		+$1,600
cancelledREVIEW		−$1,500
excellent appREVIEW		+$1,500
Mature app (16y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
support teamREVIEW		+$900
Ad-supported / freemiumMETRIC		+$600
Single-language (English only)METRIC		−$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v7.33.0

We're constantly making improvements to help ensure you have the best experience. In this release we focused on bug fixes and enhancements to make the app faster and more secure.

Thanks for using the American Express App.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Amex
Developer: American Express
Bundle ID: com.americanexpress.amexservice
App Store URL: Open in App Store
Category: Finance
Content rating: 4+
Languages: EN

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $2.0M/mo
Top-grossing rank: Outside top 100 in US Finance
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth4,403,068 ratings+984926% lifetimeShow 3-year history estimate ▾

Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Update Frequency · Releases per Quarter5 releases tracked

🚀Version Release Timeline5 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

The official American Express App for iPhone allows you to access your Account from anywhere. Track spending & rewards, find offers, review your balance, pay your bill and enjoy features only available in the Amex App. Touch ID and Face ID login (on supported devices), gives you quick, safe and secure access. Make the most of your Membership with the speed, security and convenience of the mobile Amex® App.

SECURE ACCOUNT MANAGEMENT

• Enhanced activation experience for you to confirm new Cards and setup your Account.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 509 MB🔞 4+📱 iOS 18.2+🔖 v7.33.0🔄 updated 4w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2010 (16y old)

📅

What Worked™ · Development Pipeline

13 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-08

🔧

Shipped update — v7.32.2 → v7.33.0

→ 30 days after: reviews +26,388 high confidence

2026-08

🔧

Shipped update — v7.31.1 → v7.32.2

→ 30 days after: reviews +61,174 high confidence

2026-07

🔧

Shipped update — v7.30.0 → v7.31.1

→ 30 days after: revenue −$8.6K/mo · reviews +68,374 high confidence

2026-06

🔧

Shipped update — v7.29.0 → v7.30.0

→ 30 days after: revenue −$8.6K/mo · reviews +77,936 high confidence

2026-04

🔧

Shipped update — v? → v7.29.0

→ 30 days after: reviews +28,682 high confidence

2026-04

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +28,682 high confidence

2026-04

⭐

Rating ↑ 3.63 → 4.88 (improved 1.25★)

→ 30 days after: reviews +28,682 high confidence

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

→ 30 days after: revenue +$36.6K/mo · rating +1.19★ · reviews +4,234,860 high confidence

2026-01

📈

Crossed 100 ratings — social-proof flywheel kicking in

→ 30 days after: rating −0.59★ · reviews +349 medium · co-occurring

2026-01

📈

Crossed 50 ratings — social-proof flywheel kicking in

→ 30 days after: rating +2.78★ · reviews +331 low · multiple changes

2026-01

⭐

Rating ↑ 1.00 → 2.50 (improved 1.50★)

→ 30 days after: rating +2.78★ · reviews +287 medium · co-occurring

2026-01

📈

Crossed 10 ratings — social-proof flywheel kicking in

→ 30 days after: rating +2.78★ · reviews +287 medium · co-occurring

2026-01

🚀

First tracked snapshot — initial data captured

→ 30 days after: rating +2.80★ · reviews +277 low · multiple changes

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Amex: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →