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66
BU Score
Solid

The Elements by Theodore Gray

4.6 ✍️ Editor
✍️ BU Analytics Review

The Elements by Theodore Gray is an iOS app from NatureGuides Ltd. in the News category, currently rated 4.6★ across 121 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 66Solid (established niche player). For a News app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.6★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
excellent appREVIEW
+$1,500
Mature app (16y old)METRIC
+$1,500
Multilingual (17 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
priceyREVIEW
−$800
Early-stage install base (121 ratings)METRIC
+$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Aug 24
Nov 24
Feb 25
Apr 25

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 1.6 GB🔞 4+📱 iOS 12.0+🔖 v3.1.3🔄 updated 4y ago🌐 CA, HR, NL, EN, FI +12📂 News💰 Paid🚀 Launched 2010 (16y old)

📝 About this app

From Theodore Gray comes a beautifully produced app introducing and educating users on the elements of the periodic table and how they combine to form the world around us. The Elements is a rich and engaging love story, told in words and pictures - allowing you to experience the beauty and fascination of the building blocks of our universe in a way you've never seen before.

Start off on a living periodic table where every element is shown with a smoothly rotating sample. To read about gold, tap the gold nugget. Immediately you see the sample filling the screen, photographed to razor sharpness and rotating around a complete circle in front of your eyes. Enjoy the extensive array of facts and figures. Next find a fascinating story about the element, surrounded by carefully photographed objects representing it. Every one of these objects, well over 500 in total, is a freely rotatable, live object that you can examine from all sides and pinch zoom to see in unprecedented detail.

Touch the element name at the top of the page and you can see that element’s name in over a dozen different languages. Choose one and you’ll find that the entire book, stories, captions and all, switches to that language: The Elements includes both the full English original text and over a dozen full translations.

Pinch-zoom or tap any object to bring it up full screen, where you can split into a pair of stereo 3D images, allowing you to see all 500 objects pop off the screen in 3D, and you can spin the objects, in 3D, with the touch of a finger.

This book will show everyone there’s a lot more to the periodic table than a bunch of numbers and letters.

Features include:

• Beautifully composed pages for every Element in the periodic table
• Fun stories and fascinating facts
• All objects pinch-zoom with amazing detail and rotate in 3D
• Engaging introduction explaining the structure of the periodic table
• Engaging introduction explaining the structure of the periodic table
• Fully translated into English, Catalan, Croatian, Dutch, Finnish, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Turkish

------------
Reviews:

“The iPad’s splendor and power may be best shown by The Elements... it’s not like any ebook you’ve seen. The periodic table of elements comes to life.”
– USA Today

🆕 What's New · v3.1.3

Minor bug fixes and tweaks.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
The Elements by Theodore Gray
Developer
NatureGuides Ltd.
Bundle ID
com.elementcollection.elementsipad
App Store URL
Open in App Store
Category
News
Content rating
4+
Languages
CA, HR, NL, EN, FI, FR, DE, IT, JA, KO, PL, PT, RU, ZH, ES, SV, TR

Company

Website
www.rgbco.com
Tagline
RGB Ltd
Description
Not found
Founded
Not found
HQ / Address
United Kingdom
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$11.0K/mo
Top-grossing rank
Outside top 100 in US News
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
contact@rgbco.com
Phone
+44 (0)20 8749 3354
Contact page
http://www.rgbco.com/contact
About page
Not found
📈Ratings growth121 ratings+-67% lifetimeShow 3-year history estimate ▾Nov 2014Feb 2022May 2026
Tracked (55 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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