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64
BU Score
Solid

Think Like Churchill

4.6 ✍️ Editor
✍️ BU Analytics Review

Think Like Churchill is an iOS app from NatureGuides Ltd. in the News category, currently rated 4.6★ across 35 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 64Solid (established niche player). For a News app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.6★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
excellent appREVIEW
+$1,500
Mature app (11y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
Single-language (English only)METRIC
−$400
Pre-traction phase (35 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 815 MB🔞 12+📱 iOS 12.0+🔖 v1.2.4🔄 updated 2y ago🌐 EN📂 News💰 Paid🚀 Launched 2014 (11y old)

📝 About this app

Challenge yourself. Challenge your friends. Discover if you can Think Like Churchill.

This app lets you stand in the shoes of Winston Churchill as he faces some of the most difficult and challenging dilemmas in history. At the end of each scenario, your choice is dissected and analysed to help you understand how to become a better decision maker.

“The story of Winston Churchill’s life shows that one man can make a difference. He wasn’t always right, but his mixture of brains, brawn and guts enabled him to make difficult decisions quickly. This app takes you into his thinking process and helps to reveal the nature of his leadership genius. I have no doubt Churchill would be a man for apps of all kinds.” — Boris Johnson, Mayor of London.

CAN YOU THINK LIKE CHURCHILL?
Each scenario will immerse you in a different pivotal moment in Churchill’s life. Some dilemmas are personal, some are controversial and some helped shape the fate of the world. You will decide:
• Should Britain fight or negotiate with Germany?
• Should you press ahead with the Dardanelles campaign at Gallipoli?
• Should you order the sinking of the French naval fleet?
• Should you risk death and recapture to escape from prison?
• Should you learn to fly?

Throughout the app you will have access to Churchill’s own thoughts and writings, the advice of friends and colleagues, as well as rare archive material, including intelligence reports, private letters, telegraphs and briefing documents. Once you have made your decision, discover how closely it matches Churchill’s.

“Churchill loved new technology and thought innovation led to change. This app is a way of reaching today’s new decision-makers, whether gamers, leaders or entrepreneurs, and giving them a masterclass in Churchillian thinking as well as an appreciation of his legacy.” — Randolph Churchill

FEATURES INCLUDE:
• Told in the style of a beautifully animated, thrilling graphic novel.
• 6 decisions to explore (with more to come) from different parts of Churchill’s life.
• Expert psychological analysis to help you learn how to make better decisions.
• Narrated by Boris Johnson.
• Historically accurate stories.
• Featuring over 80 original documents from the Churchill archive, including secret intelligence, personal letters, telegraphs and unique photographs.

If you enjoy this app please consider leaving a review. It really helps!

🆕 What's New · v1.2.4

Support for iOS 17.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Think Like Churchill
Developer
NatureGuides Ltd.
Bundle ID
com.touchpress.thinklikechurchill
App Store URL
Open in App Store
Category
News
Content rating
12+
Languages
EN

Company

Website
Not found
Tagline
NatureGuides
Description
Apps for all of your natural history needs: birds, butterflies, bees, dragonflies and moths. UK-based developers with a European focus.
Founded
Not found
HQ / Address
School House, Manor Road Hanging Houghton, NN6 9ES UK
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$28.2K/mo
Top-grossing rank
Outside top 100 in US News
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
contact@natureguides.com
Phone
Not found
Contact page
https://www.natureguides.com/support
About page
https://www.natureguides.com/team
📈Ratings growth35 ratings+1650% lifetimeShow 3-year history estimate ▾Dec 2014Aug 2023May 2026
Tracked (37 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $4.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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