Booking.com: Hotels & Travel
90
Quality Score
Transcendent
✍️ Bumetric analysis
“
This app targets the comprehensive travel booking niche, directly competing with platforms like Expedia and Skyscanner by offering a full suite of accommodations, flights, and car rentals. The extremely high volume of user ratings, coupled with a strong average score, indicates significant, sustained user satisfaction and market penetration. The consistent monthly revenue, while not directly tied to in-app purchases given its free monetization model, signals robust transaction volume through its core booking function. This suggests the app is firmly in a mature, established growth stage, leveraging its brand and user base for high booking conversion. For the travel category, a key monetization observation is the reliance on commission-based revenue from bookings rather than direct user payments, making user acquisition cost and conversion rate per session the critical metrics for profitability.
BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
507 snapshots on record
Rating
4.8
Reviews
2,215,216 reviews
Forecast Revenue / mo
$600K
Snapshots tracked
507
since Jan 2026
🤖Also on Android
$86/mo · 6.5M ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$175K
↳ What it cost to build · not monthly revenue
Likely range $130K – $235K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (471 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 16.6y maintenance × ~1-person team | +$99K |
Total estimate
$175K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$12.0M
↳ What it would sell for · not monthly revenue
Marketplace range $9.0M – $15.5M · 20× MRR multiple
💸
~69× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 16.6y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
310.0M
Lifetime downloads (US-equivalent)
Monthly active
12.0M
Daily active
2.4M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 16.6y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 471 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Likely abandoned
93%
Last shipped 2010-04-14 · 6053 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 16y+ since last update | Likely abandoned |
| • 17y old + 1y+ no update | +5% (API deprecation drift) |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
9.7
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.85★ across 2,215,216 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,215,216 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (40 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v71.1
Thanks for using Booking.com! This update contains several bug fixes and performance improvements. Enjoy the latest and greatest version of our app.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Booking.com: Hotels & Travel
- Developer
- Booking.com
- Bundle ID
- com.booking.BookingApp
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, BG, CA, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HE, HI, HU, IS, ID, IT, JA, KO, LV, LT, MS, NB, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.booking.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $600K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,207,753 ratings+492702% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Save on your next trip with the Booking.com app! Find great hotel or apartment deals and book in just a few minutes. You can also book flights, rental cars, and more through the app.
- Book your whole trip in one app (accommodations, flights, car rentals, taxis and attractions)
- Stay flexible with free cancellation (available at most properties)
- 24/7 customer service in more than 40 languages
- No booking or credit card fees
- Chat directly with your property in the app
- Enjoy mobile-only discounts by booking in the app… View full description on the official store →
- Book your whole trip in one app (accommodations, flights, car rentals, taxis and attractions)
- Stay flexible with free cancellation (available at most properties)
- 24/7 customer service in more than 40 languages
- No booking or credit card fees
- Chat directly with your property in the app
- Enjoy mobile-only discounts by booking in the app… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 471 MB🔞 4+📱 iOS 17.0+🔖 v71.1🔄 updated 16y ago🌐 AR, BG, CA, HR, CS +35📂 Utilities💰 Paid🚀 Launched 2010 (16y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-10
🔧
Shipped update — v70.0 → v70.9
→ 30 days after: reviews +43,422 medium · co-occurring
2026-09
🔧
Shipped update — v68.9.1 → v70.0
→ 30 days after: reviews +96,839 medium · co-occurring
2026-08
🔧
Shipped update — v68.1 → v68.9.1
→ 30 days after: reviews +111,947 medium · co-occurring
2026-07
🔧
Shipped update — v67.2 → v68.1
→ 30 days after: revenue −$1.7K/mo · reviews +112,711 high confidence
2026-06
🔧
Shipped update — v66.0 → v67.2
→ 30 days after: revenue −$1.7K/mo · reviews +121,632 medium · co-occurring
2026-05
🔧
Shipped update — v? → v66.0
→ 30 days after: reviews +173,967 high confidence
2026-04
⭐
Rating ↑ 3.46 → 4.80 (improved 1.34★)
→ 30 days after: reviews +106,516 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +106,516 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$25.8K/mo · rating +1.36★ · reviews +1,823,817 high confidence
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.53★ · reviews +449 low · multiple changes
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.57★ · reviews +406 low · multiple changes
2026-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.55★ · reviews +359 medium · co-occurring
2026-01
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
→ 30 days after: rating −1.55★ · reviews +359 medium · co-occurring
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.55★ · reviews +359 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #3Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
hotel deals·#3🇺🇸travel planner·#11🇺🇸trip planner·#11🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.82216★ | 560,848 | 4.82216★ this version |
| 🇧🇷 BR | 4.91335★ | 1,004,621 | 4.91335★ this version |
| 🇨🇦 CA | 4.80431★ | 279,165 | 4.80431★ this version |
| 🇩🇪 DE | 4.7736★ | 1,015,324 | 4.7736★ this version |
| 🇫🇷 FR | 4.75079★ | 936,270 | 4.75079★ this version |
| 🇬🇧 GB | 4.83991★ | 1,299,539 | 4.83991★ this version |
| 🇮🇳 IN | 4.76229★ | 209,140 | 4.76229★ this version |
| 🇯🇵 JP | 4.57555★ | 406,776 | 4.57555★ this version |
| 🇺🇸 US | 4.84585★ | 2,219,573 | 4.84585★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Booking.com: Hotels & Travel: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Booking.com
View all →📦 Portfolio summaryMID studio
2apps·$605K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 2,215,216 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Booking.com make per month?▴
Based on our ML-calibrated revenue forecast, Booking.com earns approximately $600K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Booking.com profitable?▴
With estimated build cost $175K and monthly revenue $600K, Booking.com looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Booking.com have?▴
Estimated audience: ~310.0M lifetime downloads, ~12.0M monthly active users, and ~2.4M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Booking.com?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Booking.com built with?▴
Our heuristic places Booking.com on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Booking.com still actively maintained?▴
Maintenance status: Likely abandoned (93% abandonment risk). Last shipped version was 16+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Booking.com sell for?▴
Estimated acquisition value: $12.0M (marketplace range $9.0M – $15.5M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Booking.com last updated?▴
Booking.com last shipped a new version on 2010-04-14 — more than 16 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Booking.com?▴
Booking.com is published by Booking.com on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Booking.com's BU Score?▴
Booking.com has a BU Score of 90/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.