Parcel
80
Quality Score
Excellent
✍️ Bumetric analysis
“
Parcel is an iOS app from Ivan Pavlov Pty Ltd in the Shopping category, currently rated 4.8★ across 22,306 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 80: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
351 snapshots on record
Rating
4.8
Reviews
22,306 reviews
Forecast Revenue / mo
$2.5M
Snapshots tracked
351
since Oct 2024
ONE-TIME · BUILD
💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Shopping complexity ×1.30 | +$15K |
| ⚙ 16.3y maintenance × ~1-person team | +$97K |
Total estimate
$165K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$53.0M
↳ What it would sell for · not monthly revenue
Marketplace range $39.5M – $68.5M · 21× MRR multiple
💸
~321× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 16.3y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
21× MRR
👥 Estimated audience size
1.6M
Lifetime downloads (US-equivalent)
Monthly active
37K
Daily active
6.6K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 16.3y of rating accumulation | -30% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 31 MB |
| 🏷 Category context | Shopping |
| 📦 Small-mid iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-10 · 13 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 13 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 59/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.8
Product Quality
9.7
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.85★ across 22,306 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (22,306 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (15 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.7
This update introduces a brand-new tracking number recognition system for adding deliveries. As a result, the list of suggested carriers should be more accurate. The app should also be better at detecting a tracking URL in the clipboard and extracting a tracking number from it.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Parcel
- Developer
- Ivan Pavlov Pty Ltd
- Bundle ID
- com.mr-brightside.myParcel
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- CA, DA, NL, EN, FI, FR, DE, IT, JA, PL, PT, RU, ES, SV, UK
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $2.5M/mo
- Top-grossing rank
- 🇩🇪#4 /100 🇫🇷#7 /100 🇮🇳#7 /100 🇨🇦#10 /100 🇦🇺#10 /100 🇬🇧#13 /100 🇧🇷#13 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth22,457 ratings+4588% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇩🇪DE#4 /100
🇫🇷FR#7 /100
🇮🇳IN#7 /100
🇨🇦CA#10 /100
🇦🇺AU#10 /100
🇬🇧GB#13 /100
🇧🇷BR#13 /100
🇺🇸US#18 /100
🇯🇵JP#44 /100
📊Category Rank Trajectory#4 now · best #4 · worst #4
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
If you are looking for an app to track deliveries on iPhone, iPad, Mac or Apple Watch - Parcel is the best choice for you.
With this application you can promptly access tracking information for 300 delivery services, including UPS, USPS, FedEx, DHL, GLS, LaserShip, Aramex, OnTrac, China Post, Amazon Logistics and many other carriers. Full list of supported carriers is available at: https://parcel.app
With our unique carrier recognition function, adding a new delivery is just a matter of seconds.… View full description on the official store →
With this application you can promptly access tracking information for 300 delivery services, including UPS, USPS, FedEx, DHL, GLS, LaserShip, Aramex, OnTrac, China Post, Amazon Logistics and many other carriers. Full list of supported carriers is available at: https://parcel.app
With our unique carrier recognition function, adding a new delivery is just a matter of seconds.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 31 MB🔞 4+📱 iOS 18.0+🔖 v8.7🔄 updated 1w ago🌐 CA, DA, NL, EN, FI +10📂 Shopping💰 Paid🚀 Launched 2010 (16y old)
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v8.6.4 → v8.7
2026-06
🔧
Shipped update — v8.6.2 → v8.6.4
→ 30 days after: revenue +$27.0K/mo · reviews +47 high confidence
2026-05
🔧
Shipped update — v8.6 → v8.6.2
→ 30 days after: reviews +62 high confidence
2026-05
⭐
Rating ↑ 4.48 → 4.85 (improved 0.37★)
→ 30 days after: reviews +60 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +60 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$468/mo · reviews +6 low · multiple changes
2026-03
⭐
Rating ↓ 4.80 → 4.49 (dropped 0.31★)
→ 30 days after: revenue +$551/mo · reviews +7 low · multiple changes
2026-03
⭐
Rating ↑ 4.49 → 4.80 (improved 0.31★)
→ 30 days after: revenue +$551/mo · reviews +7 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$551/mo · reviews +7 medium · co-occurring
2024-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.5K/mo · reviews +30 high confidence
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.8K/mo · rating −0.09★ · reviews +34 high confidence
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$3.0K/mo · rating −0.08★ · reviews +37 high confidence
2024-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$3.0K/mo · rating −0.08★ · reviews +37 high confidence
2024-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.79462★ | 3,905 | 4.79462★ this version |
| 🇧🇷 BR | 4.79961★ | 6,707 | 4.79961★ this version |
| 🇨🇦 CA | 4.81093★ | 4,961 | 4.81093★ this version |
| 🇩🇪 DE | 4.77188★ | 6,834 | 4.77188★ this version |
| 🇫🇷 FR | 4.78702★ | 10,565 | 4.78702★ this version |
| 🇬🇧 GB | 4.80955★ | 8,543 | 4.80955★ this version |
| 🇮🇳 IN | 4.57064★ | 184 | 4.57064★ this version |
| 🇯🇵 JP | 4.6904★ | 323 | 4.6904★ this version |
| 🇺🇸 US | 4.84334★ | 22,661 | 4.84334★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Parcel: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Ivan Pavlov Pty Ltd
View all →📦 Portfolio summaryBIG studio
3apps·$2.5M/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 22,306 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Parcel make per month?▴
Based on our ML-calibrated revenue forecast, Parcel earns approximately $2.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Parcel profitable?▴
With estimated build cost $165K and monthly revenue $2.5M, Parcel looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Parcel have?▴
Estimated audience: ~1.6M lifetime downloads, ~37K monthly active users, and ~6K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Parcel?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Parcel built with?▴
Our heuristic places Parcel on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Parcel still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 13 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Parcel sell for?▴
Estimated acquisition value: $53.0M (marketplace range $39.5M – $68.5M). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Parcel last updated?▴
Parcel last shipped a new version on 2026-09-10 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Parcel?▴
Parcel is published by Ivan Pavlov Pty Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Parcel's BU Score?▴
Parcel has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.