82
BU Score
Excellent
Betterment Invest & Save Money
✍️ BU Analytics Review
“
Betterment Invest & Save Money is an iOS app from Betterment in the Finance category, currently rated 4.8★ across 60,756 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 82 — Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (60,756 ratings)METRIC | +$5,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 136 MB🔞 4+📱 iOS 16.0+🔖 v9.37.1🔄 updated 1w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2010 (15y old)
📝 About this app
Build long-term wealth with Betterment, the automated investing and savings app designed to help you reach your financial goals. Whether you’re new to investing or managing a diverse portfolio, Betterment gives you the tools, automation, and expert-built portfolios to grow wealth with confidence.
Join 1M+ investors who trust us with over $65B in investments. Start today with as little as $10 and build your financial future with confidence. Betterment is a trusted money management platform that uses automated technology to make investing and saving smart and easy.
INVEST & SAVE WITH CONFIDENCE
- Start investing and saving with no minimum balance
- Track your cash, savings, and investments in one app
- Manage financial goals for short and long-term growth
EARN 3.25% VARIABLE APY* (AS OF 12/12/25) WITH BETTERMENT CASH RESERVE
- Grow your savings with a high-yield cash account
- Get up to an extra 0.75% APY* with qualifying deposits
- Cash Reserve lets you earn interest even during volatile times at 10x the national average.
- Protect your eligible cash with up to $4M FDIC insurance through program banks. Subject to certain conditions. Learn more: betterment.com/cash-portfolio
EXPERT-BUILT PORTFOLIOS
- Choose from low-cost, globally diversified portfolios that match your risk tolerance and goals.
- Diversify with stock and bond ETFs
- Explore low-cost, expert-built portfolios like Social Impact, Innovative Technology, or Climate Impact
- Choose bond-only portfolios like Goldman Sachs Tax-Smart Bonds
- We manage all the trading, rebalancing, reinvesting, and tax management for you, automatically
SELF-DIRECTED INVESTING
- Start trading individual stocks, ETFs, and mutual funds, all with a platform you trust.
- Invest in stocks and ETFs with Betterment’s tools by your side
- See your tax impact before you sell
- Trade fractional shares with no commissions
- Invest and build your wealth your way
SMART AUTOMATION & OPTIMIZATION
- Betterment’s automated tech does the work for you.
- Automatically reinvest available dividends and rebalance your portfolio
- Improve tax efficiency with tools like tax-loss harvesting
- Automate deposits to grow your investments consistently
- Get expert guidance and advice
LOW FEES. REAL GROWTH POTENTIAL.
- Keep more of what you earn while your investments grow.
- Invest for $5/month or 0.25% annually with $24K balance or $200+ monthly deposit
- Upgrade to Premium (0.65%) for unlimited CFP® advisor access
- Certified Financial Planner® professionals, salaried, never commissioned, for a significantly lower management fee
PLAN FOR RETIREMENT & SAVINGS GOALS
- Turn future financial planning into action
- Build retirement savings with IRAs or taxable accounts
- Manage spending with hassle-free, no-fee checking
- Plan income growth and long-term savings
- Track net worth, outside accounts, and investment performance
SO, WHY BETTERMENT?
Betterment combines investing, crypto, cash, and savings in one easy-to-use app to help you build lasting wealth. With automation, expert-built portfolios, and transparent pricing, you can invest and save confidently and focus on your financial growth with ease.
Join 1M+ investors who trust us with over $65B in investments. Start today with as little as $10 and build your financial future with confidence. Betterment is a trusted money management platform that uses automated technology to make investing and saving smart and easy.
INVEST & SAVE WITH CONFIDENCE
- Start investing and saving with no minimum balance
- Track your cash, savings, and investments in one app
- Manage financial goals for short and long-term growth
EARN 3.25% VARIABLE APY* (AS OF 12/12/25) WITH BETTERMENT CASH RESERVE
- Grow your savings with a high-yield cash account
- Get up to an extra 0.75% APY* with qualifying deposits
- Cash Reserve lets you earn interest even during volatile times at 10x the national average.
- Protect your eligible cash with up to $4M FDIC insurance through program banks. Subject to certain conditions. Learn more: betterment.com/cash-portfolio
EXPERT-BUILT PORTFOLIOS
- Choose from low-cost, globally diversified portfolios that match your risk tolerance and goals.
- Diversify with stock and bond ETFs
- Explore low-cost, expert-built portfolios like Social Impact, Innovative Technology, or Climate Impact
- Choose bond-only portfolios like Goldman Sachs Tax-Smart Bonds
- We manage all the trading, rebalancing, reinvesting, and tax management for you, automatically
SELF-DIRECTED INVESTING
- Start trading individual stocks, ETFs, and mutual funds, all with a platform you trust.
- Invest in stocks and ETFs with Betterment’s tools by your side
- See your tax impact before you sell
- Trade fractional shares with no commissions
- Invest and build your wealth your way
SMART AUTOMATION & OPTIMIZATION
- Betterment’s automated tech does the work for you.
- Automatically reinvest available dividends and rebalance your portfolio
- Improve tax efficiency with tools like tax-loss harvesting
- Automate deposits to grow your investments consistently
- Get expert guidance and advice
LOW FEES. REAL GROWTH POTENTIAL.
- Keep more of what you earn while your investments grow.
- Invest for $5/month or 0.25% annually with $24K balance or $200+ monthly deposit
- Upgrade to Premium (0.65%) for unlimited CFP® advisor access
- Certified Financial Planner® professionals, salaried, never commissioned, for a significantly lower management fee
PLAN FOR RETIREMENT & SAVINGS GOALS
- Turn future financial planning into action
- Build retirement savings with IRAs or taxable accounts
- Manage spending with hassle-free, no-fee checking
- Plan income growth and long-term savings
- Track net worth, outside accounts, and investment performance
SO, WHY BETTERMENT?
Betterment combines investing, crypto, cash, and savings in one easy-to-use app to help you build lasting wealth. With automation, expert-built portfolios, and transparent pricing, you can invest and save confidently and focus on your financial growth with ease.
🆕 What's New · v9.37.1
New investing customers can get up to $2,000 with a qualifying deposit. Terms apply.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Betterment Invest & Save Money
- Developer
- Betterment
- Bundle ID
- betterment
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Build your wealth in the background
- Description
- Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
- Founded
- Not found
- HQ / Address
- New York
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $19.0K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- http://twitter.com/betterment
- http://www.linkedin.com/company/betterment
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.betterment.com/press
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · linkedin · twitter
- Not found
- Phone
- Not found
- Contact page
- https://www.betterment.com/contact
- About page
- https://www.betterment.com/about
⭐Recent App Store Reviews49 latest · avg 2.35★ · 24.5% 5★ · 55.1% 1★
5★12 (24%)
4★2 (4%)
3★4 (8%)
2★4 (8%)
1★27 (55%)
+152 ratings/week
Praise: great ×4 love ×3 best ×2 recommend ×2 amazing ×1Complaints: terrible ×1 scam ×1
Top positive
★★★★★ Betterment is my go-to for investing
WE BALL with betterment. I’ve been a customer since 2017 and am loving the zero-effort investing / diversification and my dividends get reinvested automatically it’s incredible. By far the best investing vehicle I have at the moment. I have…
★★★★★ Feels Good to be in control
Love the different financial savings one can do on betterment.…
Top negative
★☆☆☆☆ App is flawed and dangerous
The app reminded me to contribute to my Roth IRA before deadline. When I did I did not realize it went to the wrong tax year. Maybe I should have checked again before depositing, but that is such a grave error to allow. Customer support was…
★☆☆☆☆ Betterment support
Terrible. Almost impossible to find a human representative to address a problem. Once a representative did finally get to a phone, I was told the problem would have to be addressed by the “operations team”, which can only communicate via em…
📈Ratings growth60,756 ratings+17% lifetimeShow 3-year history estimate ▾
Tracked (43 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
