Betterment Invest & Save Money
82
Quality Score
Excellent
✍️ Bumetric analysis
“
Betterment Invest & Save Money is an iOS app from Betterment in the Finance category, currently rated 4.8★ across 61,131 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 82: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
162 snapshots on record
Rating
4.8
Reviews
61,131 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
162
since Nov 2022
🤖Also on Android
$223/mo · 18K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$230K
↳ What it cost to build · not monthly revenue
Likely range $170K – $310K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (136 MB) | +$34K |
| ⚙ Finance complexity ×1.60 | +$50K |
| ⚙ 16.0y maintenance × ~1-person team | +$96K |
Total estimate
$230K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 24× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 16.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
Final multiple
24× MRR
👥 Estimated audience size
2.5M
Lifetime downloads (US-equivalent)
Monthly active
140K
Daily active
56K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 📅 16.0y of rating accumulation | -30% |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 136 MB |
| 🏷 Category context | Finance |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-03 · 27 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 27 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
9.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.76★ across 61,131 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($19K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (61,131 ratings)METRIC | +$5,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.54.1
Now you can build your own portfolio at Betterment. Choose from 5,500+ stocks and ETFs, set your target allocations, and let our automation handle the rest. It’s the best of both worlds.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Betterment Invest & Save Money
- Developer
- Betterment
- Bundle ID
- betterment
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, FR, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth64,901 ratings+13650% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter11 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Build long-term wealth with Betterment, the automated investing and savings app designed to help you reach your financial goals. Whether you’re new to investing or managing a diverse portfolio, Betterment gives you the tools, automation, and expert-built portfolios to grow wealth with confidence.
Join 1M+ investors who trust us with over $70B in investments. Start today with as little as $10 and build your financial future with confidence. Betterment is a trusted money management platform that uses automated technology to make investing and saving smart and easy.… View full description on the official store →
Join 1M+ investors who trust us with over $70B in investments. Start today with as little as $10 and build your financial future with confidence. Betterment is a trusted money management platform that uses automated technology to make investing and saving smart and easy.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 136 MB🔞 4+📱 iOS 16.0+🔖 v9.54.1🔄 updated 3w ago🌐 EN, FR, ES📂 Finance💰 Paid🚀 Launched 2010 (16y old)
📅
What Worked™ · Development Pipeline
27 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 8 of 8 updated
2026-09
🔧
Shipped update — v9.50.0 → v9.54.1
→ 30 days after: reviews +966 medium · co-occurring
2026-08
🔧
Shipped update — v9.49.0 → v9.50.0
→ 30 days after: reviews +1,418 medium · co-occurring
2026-07
🔧
Shipped update — v9.48.1 → v9.49.0
→ 30 days after: reviews +1,598 medium · co-occurring
2026-07
🔧
Shipped update — v9.47.0 → v9.48.1
→ 30 days after: reviews +826 medium · co-occurring
2026-07
🔧
Shipped update — v9.46.0 → v9.47.0
→ 30 days after: reviews +1,017 high confidence
2026-07
🔧
Shipped update — v9.45.0 → v9.46.0
→ 30 days after: reviews +1,054 medium · co-occurring
2026-06
🔧
Shipped update — v9.43.0 → v9.45.0
→ 30 days after: reviews +1,316 medium · co-occurring
2026-06
🔧
Shipped update — v9.42.0 → v9.43.0
→ 30 days after: reviews +1,317 medium · co-occurring
2026-06
🔧
Shipped update — v9.41.0 → v9.42.0
→ 30 days after: reviews +1,152 medium · co-occurring
2026-06
🔧
Shipped update — v9.37.1 → v9.41.0
→ 30 days after: reviews +1,915 medium · co-occurring
2026-05
🔧
Shipped update — v? → v9.37.1
→ 30 days after: reviews +1,679 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +669 high confidence
2026-04
⭐
Rating ↑ 2.78 → 4.76 (improved 1.98★)
→ 30 days after: reviews +669 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$18.9K/mo · rating +1.98★ · reviews +59,588 high confidence
2023-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +11 high confidence
2023-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.12★ · reviews +20 high confidence
2023-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +22 medium · co-occurring
2023-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.21★ · reviews +32 low · multiple changes
2022-12
⭐
Rating ↓ 3.83 → 2.45 (dropped 1.38★)
→ 30 days after: rating +0.24★ · reviews +7 high confidence
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 2
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 3
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 4
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 5
2 ver.
2 ver.
2026-08-08
2026-09-10
Slot 6
2 ver.
2 ver.
2026-08-08
2026-09-10
🔎
ASO Keyword Positions
BEST RANK #30Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
investing·#30🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Betterment Invest & Save Money: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Betterment
View all →📦 Portfolio summaryINDIE studio
2apps·$10K/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why high confidence: 61,131 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Betterment Invest & Save Money make per month?▴
Based on our ML-calibrated revenue forecast, Betterment Invest & Save Money earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Betterment Invest & Save Money profitable?▴
With estimated build cost $230K and monthly revenue $5.0K, Betterment Invest & Save Money looks slow ROI — payback period is around 3.8 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Betterment Invest & Save Money have?▴
Estimated audience: ~2.5M lifetime downloads, ~140K monthly active users, and ~56K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Betterment Invest & Save Money?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Betterment Invest & Save Money built with?▴
Our heuristic places Betterment Invest & Save Money on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Betterment Invest & Save Money still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 27 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Betterment Invest & Save Money sell for?▴
Estimated acquisition value: $125K (marketplace range $100K – $150K). Calculated as 24× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Betterment Invest & Save Money last updated?▴
Betterment Invest & Save Money last shipped a new version on 2026-09-03 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Betterment Invest & Save Money?▴
Betterment Invest & Save Money is published by Betterment on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Betterment Invest & Save Money's BU Score?▴
Betterment Invest & Save Money has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.