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82
BU Score
Excellent

Betterment Invest & Save Money

4.8 ✍️ Editor
✍️ BU Analytics Review

Betterment Invest & Save Money is an iOS app from Betterment in the Finance category, currently rated 4.8★ across 60,756 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 82Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Reviews
Forecast Revenue / mo
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (60,756 ratings)METRIC
+$5,500
premiumREVIEW
+$2,200
Excellent rating (4.8★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Mature app (15y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
support teamREVIEW
+$900
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 136 MB🔞 4+📱 iOS 16.0+🔖 v9.37.1🔄 updated 1w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2010 (15y old)

📝 About this app

Build long-term wealth with Betterment, the automated investing and savings app designed to help you reach your financial goals. Whether you’re new to investing or managing a diverse portfolio, Betterment gives you the tools, automation, and expert-built portfolios to grow wealth with confidence.

Join 1M+ investors who trust us with over $65B in investments. Start today with as little as $10 and build your financial future with confidence. Betterment is a trusted money management platform that uses automated technology to make investing and saving smart and easy.

INVEST & SAVE WITH CONFIDENCE
- Start investing and saving with no minimum balance
- Track your cash, savings, and investments in one app
- Manage financial goals for short and long-term growth

EARN 3.25% VARIABLE APY* (AS OF 12/12/25) WITH BETTERMENT CASH RESERVE
- Grow your savings with a high-yield cash account
- Get up to an extra 0.75% APY* with qualifying deposits
- Cash Reserve lets you earn interest even during volatile times at 10x the national average.
- Protect your eligible cash with up to $4M FDIC insurance through program banks. Subject to certain conditions. Learn more: betterment.com/cash-portfolio

EXPERT-BUILT PORTFOLIOS
- Choose from low-cost, globally diversified portfolios that match your risk tolerance and goals.
- Diversify with stock and bond ETFs
- Explore low-cost, expert-built portfolios like Social Impact, Innovative Technology, or Climate Impact
- Choose bond-only portfolios like Goldman Sachs Tax-Smart Bonds
- We manage all the trading, rebalancing, reinvesting, and tax management for you, automatically

SELF-DIRECTED INVESTING
- Start trading individual stocks, ETFs, and mutual funds, all with a platform you trust.
- Invest in stocks and ETFs with Betterment’s tools by your side
- See your tax impact before you sell
- ​​ Trade fractional shares with no commissions
- Invest and build your wealth your way

SMART AUTOMATION & OPTIMIZATION
- Betterment’s automated tech does the work for you.
- Automatically reinvest available dividends and rebalance your portfolio
- Improve tax efficiency with tools like tax-loss harvesting
- Automate deposits to grow your investments consistently
- Get expert guidance and advice

LOW FEES. REAL GROWTH POTENTIAL.
- Keep more of what you earn while your investments grow.
- Invest for $5/month or 0.25% annually with $24K balance or $200+ monthly deposit
- Upgrade to Premium (0.65%) for unlimited CFP® advisor access
- Certified Financial Planner® professionals, salaried, never commissioned, for a significantly lower management fee

PLAN FOR RETIREMENT & SAVINGS GOALS
- Turn future financial planning into action
- Build retirement savings with IRAs or taxable accounts
- Manage spending with hassle-free, no-fee checking
- Plan income growth and long-term savings
- Track net worth, outside accounts, and investment performance

SO, WHY BETTERMENT?
Betterment combines investing, crypto, cash, and savings in one easy-to-use app to help you build lasting wealth. With automation, expert-built portfolios, and transparent pricing, you can invest and save confidently and focus on your financial growth with ease.

🆕 What's New · v9.37.1

New investing customers can get up to $2,000 with a qualifying deposit. Terms apply.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Betterment Invest & Save Money
Developer
Betterment
Bundle ID
betterment
App Store URL
Open in App Store
Category
Finance
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Build your wealth in the background
Description
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
Founded
Not found
HQ / Address
New York
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$19.0K/mo
Top-grossing rank
Outside top 100 in US Finance
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
http://twitter.com/betterment
LinkedIn
http://www.linkedin.com/company/betterment
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://www.betterment.com/press
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · linkedin · twitter
Email
Not found
Phone
Not found
Contact page
https://www.betterment.com/contact
About page
https://www.betterment.com/about
Recent App Store Reviews49 latest · avg 2.35★ · 24.5% 5★ · 55.1% 1★
5★
12 (24%)
4★
2 (4%)
3★
4 (8%)
2★
4 (8%)
1★
27 (55%)
+152 ratings/week
Praise: great ×4 love ×3 best ×2 recommend ×2 amazing ×1Complaints: terrible ×1 scam ×1
Top positive
★★★★★ Betterment is my go-to for investing
WE BALL with betterment. I’ve been a customer since 2017 and am loving the zero-effort investing / diversification and my dividends get reinvested automatically it’s incredible. By far the best investing vehicle I have at the moment. I have…
★★★★★ Feels Good to be in control
Love the different financial savings one can do on betterment.…
Top negative
★☆☆☆☆ App is flawed and dangerous
The app reminded me to contribute to my Roth IRA before deadline. When I did I did not realize it went to the wrong tax year. Maybe I should have checked again before depositing, but that is such a grave error to allow. Customer support was…
★☆☆☆☆ Betterment support
Terrible. Almost impossible to find a human representative to address a problem. Once a representative did finally get to a phone, I was told the problem would have to be addressed by the “operations team”, which can only communicate via em…
📈Ratings growth60,756 ratings+17% lifetimeShow 3-year history estimate ▾May 2023Dec 2025May 2026
Tracked (43 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

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