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77
BU Score
Strong

Sephora US: Makeup & Skincare

4.9 ✍️ Editor
✍️ BU Analytics Review

Sephora US: Makeup & Skincare is an iOS app from Sephora USA, Inc in the Shopping category, currently rated 4.9★ across 425,534 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 77Strong (healthy traction). For a Shopping app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (425,534 ratings)METRIC
+$12,000
Excellent rating (4.9★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
Mature app (15y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
priceyREVIEW
−$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 248 MB🔞 12+📱 iOS 17.0+🔖 v26.9🔄 updated 1d ago🌐 EN, FR📂 Shopping💰 Free🚀 Launched 2010 (15y old)

📝 About this app

Discover brand new beauty and skincare routines with Sephora. Explore the best beauty products from top brands like FENTY BEAUTY by Rihanna, The Ordinary, and Sephora Collection.

Try the latest product releases or find brands focusing on inclusivity and diversity. Treat yourself and redeem your points for Beauty Insider Cash or luxurious samples.

Easily shop for your beauty needs, from makeup and skincare to haircare products. Find the perfect foundation, mascara, or concealer for you by comparing product information, how to use instructions, and photos from the Sephora community. If you are looking for good beauty at a better price, try Sephora Collection makeup and skincare!

3 Reasons you’ll love the Sephora app
1. Get access to offers & deals with Beauty Insider
2. Shop all your favorite beauty products in just a few steps
3. Discover the latest trends & releases

Interested in clean products with ingredients you’ll love? Look for the green “Clean at Sephora” seal which means the product is formulated without parabens, sulfates SLS and SLES, phthalates, mineral oils, formaldehyde and more!

Sephora Features:

SKINCARE
• Find the perfect skincare routine for your skin type
• Treat acne, dark spots, dryness & pores with our top-rated products
• Shop from leading skincare brands like Kiehl’s, La Mer, Drunk Elephant & many more!

MAKEUP & COSMETICS
• Best-selling brands like Urban Decay, KVD Vegan Beauty & many more!
• Browse palettes, mini sizes & value sets to suit your beauty budget
• Get special access to the latest offers

HYBRID PRODUCTS
• Makeup and skincare in one effective product
• Get healthy-looking skin while looking your best
• Shop makeup hybrid products from Supergoop, Milk, and Ilia

FRAGRANCE
• Buy all-time favorite fragrances or try a fresh new signature scent
• Select beautifully packaged gift sets & mini-editions
• Luxurious scents from Jean Paul Gaultier, Lancome, Yves Saint Laurent and more

HAIR PRODUCTS
• Explore tools to style and treat your hair for effortlessly luscious locks
• Try out the very best conditioners & hair masks
• Shop beautifully packaged sets for the perfect hair care gift

The Sephora App has your beauty needs covered from head to toe. Never miss a beauty deal with Insider-only offers, products uniquely at Sephora, promotions, and more.

Download the Sephora App now for the best beauty shopping experience.

Summary information concerning the data collected by the App can be found within the App Privacy section below. Note that the summary only applies to the App, not information collected by Sephora in other contexts, such as on our website. Also note that the summary is controlled by Apple using predefined terms and selections. A full explanation of our privacy practices can be found in our privacy policy at https://www.sephora.com/beauty/privacy-policy. To the extent there may be a discrepancy between an App-specific privacy disclosure, and the Sephora Privacy Policy, you should look to the Sephora Privacy Policy for clarity

🆕 What's New · v26.9

Hi gorgeous! No big updates this time around—just a few bug fixes and behind-the-scenes improvements to keep your Sephora experience smooth and seamless.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Sephora US: Makeup & Skincare
Developer
Sephora USA, Inc
Bundle ID
com.sephora.sephoramobile
App Store URL
Open in App Store
Category
Shopping
Content rating
12+
Languages
EN, FR

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$30.4M ($17.4M – $43.5M)AI medium
AI annual estimate
$365.4M/yr
ML model estimate / mo
$3.6K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Sephora US: Makeup & Skincare" is estimated to generate between $17.4 million and $43.5 million in monthly revenue, with a central estimate of $30.45 million. This contributes to an estimated annual revenue of $365.4 million, based on the app generating a "substantial portion" of Sephora's e-commerce revenue, which was approximately $87 million for sephora.com in March 2026.
Sources mentioned: Statista, Sensor Tower, ECDB, Grips Intelligence, A-bots
Recent App Store Reviews49 latest · avg 2.1★ · 12.2% 5★ · 55.1% 1★
5★
6 (12%)
4★
3 (6%)
3★
8 (16%)
2★
5 (10%)
1★
27 (55%)
+12 ratings/week
Praise: love ×9 great ×5 best ×2 favorite ×2 awesome ×1Complaints: bug ×5 terrible ×3 crash ×3 broken ×1 worst ×1
Top positive
★★★★★ As usual for a girl, love it!
So I downloaded this app so I could buy things and I have to go to a store cause the closest one that is near me is in a Kohl’s that is like 30 minutes away and every time I asked to go my parents say no so they told me to download this app…
★★★★★ I love Sephora
Sephora is amazing. It is so good. I love everything they have.…
Top negative
★☆☆☆☆ I just want to cancel!!!
Do Not Want Any more Product…
★☆☆☆☆ Fix your app
I’ve redownloaded the app multiple times and I cannot access my cart. Everything’s updated. It glitches right off the app every time.…
📈Ratings growth425,534 ratings+16% lifetimeShow 3-year history estimate ▾May 2023Dec 2025May 2026
Tracked (48 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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