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79
BU Score
Strong

Afterpay: Pay over time

4.9 ✍️ Editor
✍️ BU Analytics Review

Afterpay: Pay over time is an iOS app from Afterpay in the Shopping category, currently rated 4.9★ across 752,237 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 79Strong (healthy traction). For a Shopping app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (752,237 ratings)METRIC
+$12,000
Excellent rating (4.9★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
support teamREVIEW
+$900
Established app (7y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 152 MB🔞 4+📱 iOS 15.5+🔖 v1.136.0🔄 updated 5d ago🌐 EN, FR📂 Shopping💰 Free🚀 Launched 2018 (7y old)

📝 About this app

Buy now, pay later with Afterpay. Shop your favorite brands online, in-store, or in the app. Access exclusive deals by shopping in the Afterpay app. Get what you want now, and pay over time. Choose to pay in 4* generally over the course of 6 weeks, or up to 24 months**.

With Afterpay you can discover and shop new brands and products, and get exclusive discount shopping. Buy now from fashion, beauty, home, toys, tech, and more.

With over 700k five-star reviews, Afterpay is the app you need to split payments. Shop now when you download Afterpay. Access in-store or online shopping with your pre-approved spending limit and pay in 4 for your favorite products.

AFTERPAY FEATURES:

PAY IN 4
- Shop now and split your purchase to pay in 4 payments.
- Split payments and pay generally over the course of 6 weeks.


PAY MONTHLY
- Discount shopping with Afterpay allows for payment flexibility with monthly payments on eligible orders at participating brands.
- Buy now and pick the plan that works for you. Split payments in 3, 6, 12, or 24 months, depending on your order amount and merchant availability.

SHOP NOW AND DISCOVER MORE IN THE APP
- Discover even more app-exclusive brands in fashion, tech, travel, and more only in the app.
- Explore curated round-ups and gift guides from our editors.

GIFT IT WITH AFTERPAY
- Gift even easier with gift cards from hundreds of top brands available exclusively in the Afterpay app.
- Select your gift card, send it directly to your recipient’s inbox, and pay over time.

BUY NOW WITH AFTERPAY IN-STORE
- Shop now for your favorite brands in-store with Afterpay.
- Tap to pay, and take it home today.

MANAGE YOUR SPLIT PAYMENTS
- Review your Afterpay orders and manage payments in the app.
- Select your preferred payment day to make your payment schedule work for you.

STAY INFORMED WITH NOTIFICATIONS
- Manage your notifications to stay up to date on your account, new brands, and exclusives.
- Get alerts on your activity, payment schedules, and special offers.

BUY NOW TO UNLOCK MORE SPENDING POWER
- Unlock higher spending limits when you pay on time.
- Check your spend limit and keep on top of your finances in the Afterpay app.

24/7 CUSTOMER SUPPORT
- Get support anytime you need.
- Use our customer support chat or access FAQs in the app.


By using the Afterpay app, you agree to the applicable Terms of Use (https://www.afterpay.com/en-US/terms-of-service) and Privacy Policy (https://www.afterpay.com/en-US/privacy-policy).

*You must be 18 or older, a resident of the U.S. and meet additional eligibility criteria to qualify. For access to in-store, additional verification may be required. Late fees may apply. Payment amounts shown are estimates and depend on eligibility and exclude taxes and shipping charges, which are added at checkout. For complete terms see Afterpay terms (https://www.afterpay.com/en-US/installment-agreement) and Cash App terms (https://cash.app/legal/us/en-us/tos). Loans to California residents made or arranged pursuant to a California Finance Lenders Law license.

**You must be 18 or older, a resident of the U.S. and meet additional eligibility criteria to qualify. Loans through the Afterpay Pay Monthly program are underwritten and issued by the First Electronic Bank. A down payment may be required. APRs range from 0.00% to 35.99%, depending on eligibility and merchant. As an example, a 12 month $1,000 loan with 21% APR would have 11 monthly payments of $93.11 and 1 payment of $93.19 for a total payment of $1,117.40. Loans are subject to credit check and approval and are not available in all states. Valid debit card and acceptance of final terms required to apply. Estimated payment amounts shown on product pages exclude taxes and shipping charges, which are added at checkout. See https://www.afterpay.com/en-US/loan-agreement for complete terms.

🆕 What's New · v1.136.0

Improved experience with bug fixes and updates.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Afterpay: Pay over time
Developer
Afterpay
Bundle ID
com.afterpay.afterpay-consumer-us
App Store URL
Open in App Store
Category
Shopping
Content rating
4+
Languages
EN, FR

Company

Website
Not found
Tagline
Buy now pay later with Afterpay
Description
Afterpay is fully integrated with all your favorite stores. Shop as usual, then choose Afterpay as your payment method at checkout. First-time customers complete a quick registration, returning customers simply log in.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$4.3K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: LOW
Direct revenue figures specifically for the iOS app "Afterpay: Pay over time" are not publicly available. Afterpay's revenue is primarily generated through merchant transaction fees (typically 3-6% plus a fixed fee per sale) and late payment fees from consumers, with a smaller portion from in-app advertising for partner merchants. The app serves as a channel for facilitating these transactions, rather than generating revenue directly through in-app purchases or subscriptions. Afterpay, as a whole, contributed US$1.04 billion in revenue to Block in 2023.
Sources mentioned: Sensor Tower, Statista, Adapty, Wikipedia, SEC.gov, The Strategy Story, Companies Market Cap, Motley Fool, Apptopia, Miracuves
Recent App Store Reviews49 latest · avg 1.71★ · 8.2% 5★ · 65.3% 1★
5★
4 (8%)
4★
2 (4%)
3★
2 (4%)
2★
9 (18%)
1★
32 (65%)
+0 ratings/week
Praise: great ×5 love ×2 recommend ×1 best ×1 amazing ×1Complaints: refund ×2 worst ×2 terrible ×2 bug ×2 crash ×1
Top positive
★★★★★ Listened to My Last Review
Thank you for getting rid of the silly interest on gift card purchases, and also bringing back making payments with credit cards.…
★★★★★ Convenient and easy to manage payments
I love the split payment options. It’s unlimited flex plans. Thanks for this clever idea.…
Top negative
★☆☆☆☆ Awful App. Can’t wait to pay my remaining balance to never use it again.
So I was late a couple hours due to my pay period and when I get paid and my limit went from 400 to 100 overnight. Keep in mind that I paid that SAME day just a couple hours later. I’ve never missed a payment and that’s what I get for being…
★☆☆☆☆ Junk
Keeps knocking me out over & over…
📈Ratings growth752,237 ratings+51% lifetimeShow 3-year history estimate ▾May 2023Dec 2025May 2026
Tracked (28 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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